Rafa Amaral Email & Phone Number

Toronto, Ontario, Canada

Greater Toronto Area, Canada

Toronto, Canada Area

Generating profit by identifying and pursuing e-commerce opportunities from ideation to implementation and creatively marketing new channels and products.Highlights- Assigned with building an eCommerce business unit within the service-based organization.- Led the strategy and implementation of an unparalleled eCommerce solution in the tattoo industry that propelled appointment conversions and reduced the cost of acquisition.- Developed an eCommerce vertical that allowed an… Show more Generating profit by identifying and pursuing e-commerce opportunities from ideation to implementation and creatively marketing new channels and products.Highlights- Assigned with building an eCommerce business unit within the service-based organization.- Led the strategy and implementation of an unparalleled eCommerce solution in the tattoo industry that propelled appointment conversions and reduced the cost of acquisition.- Developed an eCommerce vertical that allowed an untapped revenue stream to flourish even during the mandatory tattoo studio closures of the global Covid-19 pandemic. - Led email marketing for all eCommerce categories leveraging A/B testing for constant Open Rate and CTR optimization.- Designed SOPs for seamless integration between eCommerce and the operations and customer service teams.- Identified and implemented pipeline optimizations leveraging Shopify to cut down on steps from lead gen to conversion, improving customer satisfaction and revenue.- Responsible for developing and managing eCommerce Merchandising, Site content, and collaboration with Site marketing teams. Show less

Toronto, Canada Area

- Contributed to company growth by hiring, training, and developing over 30 sales team members.- Grew eCommerce sales by redesigning the website after a thorough analysis of pain points and opportunities.- Drove improvement in email marketing CTR by rewriting sales copy, redesigning templates and introducing A/B testing.- Introduced Google Analytics practices to gather eCommerce metrics to fuel business decisions based on data.

Toronto, Canada Area

- Helped retail location exceed its monthly goals repeatedly.- Regional top sales associate after just 4 months.

São Paulo, Brazil

- Conducted market research and reports on promotions, contests,and sweepstakes across various industries to support advertisingagencies business pitches.

- Created promotions, events, and digital and social media campaignsfor brands like Colgate, Cointreau, Ruffles, Quaker, and Hasbro.- Lead retail strategist for Brazil’s largest telecom brand for 2 years.- Created and pitched an average of 4 brand campaigns weekly.- Most personally rewarding campaign generated over $1M in earnedmedia for the launch of a hospital’s social network for cancer patients.

- Created promotions, events, and digital and social media campaignsfor brands like Unilever, Hasbro, and Nespresso.