Rafa Castro Email and Phone Number
Rafa Castro personal email
- Valid
Sou estrategista com mais de 22 anos de experiência, apaixonado por inovação, comunicação responsável e desenvolvimento de marcas. Minha trajetória inclui trabalho em agências criativas no Brasil e no Reino Unido, consultorias e uma vivência na Meta, onde criei iniciativas como o Facebook Day for Planners, 'Creative Academy' para LATAM e o 'Ads for Equality Summit LATAM'. Tenho me dedicado a integrar práticas de sustentabilidade e responsabilidade social nas estratégias de comunicação, com foco em entender o comportamento do consumidor e criar soluções que gerem valor a longo prazo.Acredito que uma marca só é verdadeiramente autêntica quando sabe qual é o seu talento único e como ele se conecta com as necessidades e aspirações do público. Meu trabalho é pautado pela inovação estratégica, onde o diferencial está em destacar marcas em mercados saturados, sem perder sua essência. Estou em constante evolução, sempre buscando novas formas de fortalecer a conexão entre marcas e consumidores, com flexibilidade e uma abordagem criativa e analítica.Se você busca um parceiro estratégico que combine experiência, criatividade e um compromisso com a mudança, vamos conversar!
-
TeacherEspm Escola Superior De Propaganda E MarketingState Of São Paulo, Brazil -
Professor De De&I Em Publicidade No Curso De Liderança Criativa Da Miami Ad SchoolMiami Ad School Brasil Oct 2024 - PresentSão Paulo, Br -
MemberAbraps - Associação Brasileira Dos Profissionais De Sustentabilidade May 2024 - PresentBrasil, Br -
Member#Esgprajá Apr 2023 - PresentMacacos, Mg, Br -
TeacherNext Mba Mar 2023 - PresentValencia, Es -
Consultor De Estratégia Criativa E Desenvolvimento De MarcasRafa Castro Consulting House Jan 2023 - Present
-
Creative Agency Partner LatamMeta May 2018 - Dec 2022Menlo Park, Ca, UsSenior Consultant in advertising strategy with specialization in creative work for mobile devices, adopting a mobile-first approach. Collaborative projects between advertising agencies in Brazil and Argentina, Mexico, Chile, Colombia, and Peru. Development of creative strategies for brands such as Movistar, Johnnie Walker, Mitsubishi, L'Oréal, GM, Ruffles, Ban Colombia, FIAT, BBVA, and Ford. Trained 2,000 agency professionals and clients on topics such as Mobile First, DE&I, creativity effectiveness in results, and consumer behavior in digital advertising platforms at META. -
Marketing Strategy Consulting DirectorAmv Bbdo Jan 2017 - May 2018London, London, GbAs Marketing Strategy Consulting Director at AMV BBDO, I led strategic initiatives in brand positioning, digital transformation, and customer experience for clients like Mars, Currys PC World, Carphone Warehouse, Dixons Carphone, Guinness, Exxon Mobil, Essity, and Smart Energy GB. I developed upstream marketing strategies and executed high-impact projects, including creating a new category for Exxon Mobil, building digital strategies for Smart Energy GB and the Guinness Storehouse, and conducting consumer behavior research. My role involved cross-functional collaboration to ensure data-driven, actionable strategies that align brands with evolving consumer needs. -
Strategy DirectorOgilvy Uk Sep 2016 - Dec 2016GbLead Digital Strategist on the Digital 2.0 project for Unilever Brand Digital Team and Marketing VP. Identified and developed personas, customer journeys, and digital ecosystem for Unilver Brand working alongside Kantar/TNS, Mavens, and PHD. -
Strategy DirectorR/Ga Jun 2016 - Aug 2016New York, Ny, UsLead Strategist for Siemens Employer Brand in the UK and Germany. Working alongside ContentStrategy and Business Transformation team, I successfully developed the localization of the Global Strategy for Siemens Employer Brand for the UK and German markets. -
Strategy DirectorDentsu Isobar May 2014 - May 2016Chuo-Ku, Tokyo, JpLed Kellogg's strategy across Isobar, Carat, and iProspect agencies, ensuring an integrated approach. Managed Kellogg's Masterbrand, All Bran, Krave, and Rice Krispies brands. Proposed activation strategy for Santander sponsorship in Latin America. Contributed to Isobar's digital transformation team. -
Executive Strategy DirectorDentsu Isobar Nov 2010 - May 2014Chuo-Ku, Tokyo, JpDrove brand strategy in digital advertising agencies, managing client accounts and developing integrated strategies for results. Collaborated with partner agencies, leading teams in São Paulo and Brasília. Led strategic projects for FIAT and BRF (Sadia), helping the brand become the agency's second-largest. Collaboration with FNazca Saatchi & Saatchi agency on integrated digital campaigns and customer journey mapping, content/SEO improvements, and revenue-based content integration. Led campaigns and platforms for brands such as Citibank, Sky, Nivea, Whirlpool, and Sustagen, ensuring excellence in each project. -
Strategy DirectorBox1824 Dec 2009 - Nov 2010São Paulo, São Paulo, BrAs BOX1824's Co-director and Strategic Planning Director, I researched Millennial trends for various clients, exploring transportation, parental food attitudes, and emerging middle-class fashion trends using diverse methods. -
Senior StrategistLimo Inc. Jun 2008 - Dec 2009São Paulo, São Paulo,, BrAt Limo, a research design firm, we delved into consumer insights, expert content, and trend analysis. Our deep cultural understanding fueled successful projects and partnerships with agencies, clients, and media companies like Heineken, Nike, Mondelez, C&A, Bayer, J&J, Sky, and Fiat. I've led diverse research projects shaping communication strategies for various brands across industries. -
Strategic Planning SupervisorSoho Square Dec 2007 - May 2008UsLed strategic planning initiatives for companies in the beauty, home improvement, and home design sectors, overseeing projects for well-known brands in these industries. -
Co-Founder | New Business And Strategy LeadQuiz Brasil Jan 2003 - Jul 2007BrCo-founded agency, leading growth from 3 to 15 employees, managing diverse projects for prominent clients, such as AmBev, Kimberly Clark, Gillette, Dunlop, Ironman, Galderma, and others. I was focused on creative strategy and new business. -
Trade Marketing SupervisorAmbev Apr 2001 - Jan 2003São Paulo, Sp, BrIn this capacity, I managed trade marketing strategies for AmBev brands in retail supermarkets, overseeing category management for a prominent beverage brand in major retail and another well-known brand in a different chain during my tenure. -
Marketing Procurement AnalystAmbev Jan 2001 - Apr 2001São Paulo, Sp, Br -
InternAmbev Nov 2000 - Jan 2001São Paulo, Sp, Br
Rafa Castro Skills
Rafa Castro Education Details
-
Northwestern University - Kellogg School Of ManagementAccelerated Marketing Leadership -
Cambridge Judge Business SchoolSustainability Studies -
Hyper IslandDigital Media Management -
Faap - Fundação Armando Alvares PenteadoAdvertising -
Miami Ad School BrasilBranded Content & Brand Storytelling -
Miami Ad School BrasilBootcamp De Planejamento E Estratégia
Frequently Asked Questions about Rafa Castro
What company does Rafa Castro work for?
Rafa Castro works for Espm Escola Superior De Propaganda E Marketing
What is Rafa Castro's role at the current company?
Rafa Castro's current role is Teacher.
What is Rafa Castro's email address?
Rafa Castro's email address is rc****@****ail.com
What schools did Rafa Castro attend?
Rafa Castro attended Northwestern University - Kellogg School Of Management, Cambridge Judge Business School, Hyper Island, Faap - Fundação Armando Alvares Penteado, Miami Ad School Brasil, Miami Ad School Brasil.
What are some of Rafa Castro's interests?
Rafa Castro has interest in Innovation, Social Sciences, Children, Civil Rights And Social Action, Education, New Technologies, Poverty Alleviation, Science And Technology, Football And People, Human Rights.
What skills is Rafa Castro known for?
Rafa Castro has skills like Digital Marketing, Digital Strategy, Strategy, Integrated Marketing, Customer Insight, Online Advertising, Creative Strategy, Strategic Planning, Marketing Strategy, Advertising, Digital Media, Online Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial