Rafa Castro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, BR

Brasil, BR

Macacos, MG, BR

Valencia, ES

Menlo Park, CA, US

Senior Consultant in advertising strategy with specialization in creative work for mobile devices, adopting a mobile-first approach. Collaborative projects between advertising agencies in Brazil and Argentina, Mexico, Chile, Colombia, and Peru. Development of creative strategies for brands such as Movistar, Johnnie Walker, Mitsubishi, L'Oréal, GM, Ruffles.

London, London, GB

As Marketing Strategy Consulting Director at AMV BBDO, I led strategic initiatives in brand positioning, digital transformation, and customer experience for clients like Mars, Currys PC World, Carphone Warehouse, Dixons Carphone, Guinness, Exxon Mobil, Essity, and Smart Energy GB. I developed upstream marketing strategies and executed high-impact projects.

GB

Lead Digital Strategist on the Digital 2.0 project for Unilever Brand Digital Team and Marketing VP. Identified and developed personas, customer journeys, and digital ecosystem for Unilver Brand working alongside Kantar/TNS, Mavens, and PHD.

New York, NY, US

Lead Strategist for Siemens Employer Brand in the UK and Germany. Working alongside ContentStrategy and Business Transformation team, I successfully developed the localization of the Global Strategy for Siemens Employer Brand for the UK and German markets.

Chuo-ku, Tokyo, JP

Led Kellogg's strategy across Isobar, Carat, and iProspect agencies, ensuring an integrated approach. Managed Kellogg's Masterbrand, All Bran, Krave, and Rice Krispies brands. Proposed activation strategy for Santander sponsorship in Latin America. Contributed to Isobar's digital transformation team.

Chuo-ku, Tokyo, JP

Drove brand strategy in digital advertising agencies, managing client accounts and developing integrated strategies for results. Collaborated with partner agencies, leading teams in São Paulo and Brasília. Led strategic projects for FIAT and BRF (Sadia), helping the brand become the agency's second-largest. Collaboration with FNazca Saatchi & Saatchi.

São Paulo, São Paulo, BR

As BOX1824's Co-director and Strategic Planning Director, I researched Millennial trends for various clients, exploring transportation, parental food attitudes, and emerging middle-class fashion trends using diverse methods.

São Paulo, São Paulo, BR

At Limo, a research design firm, we delved into consumer insights, expert content, and trend analysis. Our deep cultural understanding fueled successful projects and partnerships with agencies, clients, and media companies like Heineken, Nike, Mondelez, C&A, Bayer, J&J, Sky, and Fiat. I've led diverse research projects shaping communication strategies for.

US

Led strategic planning initiatives for companies in the beauty, home improvement, and home design sectors, overseeing projects for well-known brands in these industries.

BR

Co-founded agency, leading growth from 3 to 15 employees, managing diverse projects for prominent clients, such as AmBev, Kimberly Clark, Gillette, Dunlop, Ironman, Galderma, and others. I was focused on creative strategy and new business.

São Paulo, SP, BR

In this capacity, I managed trade marketing strategies for AmBev brands in retail supermarkets, overseeing category management for a prominent beverage brand in major retail and another well-known brand in a different chain during my tenure.

São Paulo, SP, BR

São Paulo, SP, BR

Executive Education, Accelerated Marketing Leadership

Executive Education, Sustainability Studies

Postgraduate Degree, Digital Media Management

Bachelor Of Arts - Ba, Advertising

Executive Education, Branded Content & Brand Storytelling

Bootcamp De Planejamento E Estratégia