Rafa Castro

Rafa Castro Email and Phone Number

State of São Paulo, Brazil
Rafa Castro's Location
São Paulo, São Paulo, Brazil, Brazil
Rafa Castro's Contact Details

Rafa Castro personal email

About Rafa Castro

Sou estrategista com mais de 22 anos de experiência, apaixonado por inovação, comunicação responsável e desenvolvimento de marcas. Minha trajetória inclui trabalho em agências criativas no Brasil e no Reino Unido, consultorias e uma vivência na Meta, onde criei iniciativas como o Facebook Day for Planners, 'Creative Academy' para LATAM e o 'Ads for Equality Summit LATAM'. Tenho me dedicado a integrar práticas de sustentabilidade e responsabilidade social nas estratégias de comunicação, com foco em entender o comportamento do consumidor e criar soluções que gerem valor a longo prazo.Acredito que uma marca só é verdadeiramente autêntica quando sabe qual é o seu talento único e como ele se conecta com as necessidades e aspirações do público. Meu trabalho é pautado pela inovação estratégica, onde o diferencial está em destacar marcas em mercados saturados, sem perder sua essência. Estou em constante evolução, sempre buscando novas formas de fortalecer a conexão entre marcas e consumidores, com flexibilidade e uma abordagem criativa e analítica.Se você busca um parceiro estratégico que combine experiência, criatividade e um compromisso com a mudança, vamos conversar!

Rafa Castro's Current Company Details
ESPM Escola Superior de Propaganda e Marketing

Espm Escola Superior De Propaganda E Marketing

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Teacher
State of São Paulo, Brazil
Rafa Castro Work Experience Details
  • Espm Escola Superior De Propaganda E Marketing
    Teacher
    Espm Escola Superior De Propaganda E Marketing
    State Of São Paulo, Brazil
  • Miami Ad School Brasil
    Professor De De&I Em Publicidade No Curso De Liderança Criativa Da Miami Ad School
    Miami Ad School Brasil Oct 2024 - Present
    São Paulo, Br
  • Abraps - Associação Brasileira Dos Profissionais De Sustentabilidade
    Member
    Abraps - Associação Brasileira Dos Profissionais De Sustentabilidade May 2024 - Present
    Brasil, Br
  • #Esgprajá
    Member
    #Esgprajá Apr 2023 - Present
    Macacos, Mg, Br
  • Next Mba
    Teacher
    Next Mba Mar 2023 - Present
    Valencia, Es
  • Rafa Castro Consulting House
    Consultor De Estratégia Criativa E Desenvolvimento De Marcas
    Rafa Castro Consulting House Jan 2023 - Present
  • Meta
    Creative Agency Partner Latam
    Meta May 2018 - Dec 2022
    Menlo Park, Ca, Us
    Senior Consultant in advertising strategy with specialization in creative work for mobile devices, adopting a mobile-first approach. Collaborative projects between advertising agencies in Brazil and Argentina, Mexico, Chile, Colombia, and Peru. Development of creative strategies for brands such as Movistar, Johnnie Walker, Mitsubishi, L'Oréal, GM, Ruffles, Ban Colombia, FIAT, BBVA, and Ford. Trained 2,000 agency professionals and clients on topics such as Mobile First, DE&I, creativity effectiveness in results, and consumer behavior in digital advertising platforms at META.
  • Amv Bbdo
    Marketing Strategy Consulting Director
    Amv Bbdo Jan 2017 - May 2018
    London, London, Gb
    As Marketing Strategy Consulting Director at AMV BBDO, I led strategic initiatives in brand positioning, digital transformation, and customer experience for clients like Mars, Currys PC World, Carphone Warehouse, Dixons Carphone, Guinness, Exxon Mobil, Essity, and Smart Energy GB. I developed upstream marketing strategies and executed high-impact projects, including creating a new category for Exxon Mobil, building digital strategies for Smart Energy GB and the Guinness Storehouse, and conducting consumer behavior research. My role involved cross-functional collaboration to ensure data-driven, actionable strategies that align brands with evolving consumer needs.
  • Ogilvy Uk
    Strategy Director
    Ogilvy Uk Sep 2016 - Dec 2016
    Gb
    Lead Digital Strategist on the Digital 2.0 project for Unilever Brand Digital Team and Marketing VP. Identified and developed personas, customer journeys, and digital ecosystem for Unilver Brand working alongside Kantar/TNS, Mavens, and PHD.
  • R/Ga
    Strategy Director
    R/Ga Jun 2016 - Aug 2016
    New York, Ny, Us
    Lead Strategist for Siemens Employer Brand in the UK and Germany. Working alongside ContentStrategy and Business Transformation team, I successfully developed the localization of the Global Strategy for Siemens Employer Brand for the UK and German markets.
  • Dentsu Isobar
    Strategy Director
    Dentsu Isobar May 2014 - May 2016
    Chuo-Ku, Tokyo, Jp
    Led Kellogg's strategy across Isobar, Carat, and iProspect agencies, ensuring an integrated approach. Managed Kellogg's Masterbrand, All Bran, Krave, and Rice Krispies brands. Proposed activation strategy for Santander sponsorship in Latin America. Contributed to Isobar's digital transformation team.
  • Dentsu Isobar
    Executive Strategy Director
    Dentsu Isobar Nov 2010 - May 2014
    Chuo-Ku, Tokyo, Jp
    Drove brand strategy in digital advertising agencies, managing client accounts and developing integrated strategies for results. Collaborated with partner agencies, leading teams in São Paulo and Brasília. Led strategic projects for FIAT and BRF (Sadia), helping the brand become the agency's second-largest. Collaboration with FNazca Saatchi & Saatchi agency on integrated digital campaigns and customer journey mapping, content/SEO improvements, and revenue-based content integration. Led campaigns and platforms for brands such as Citibank, Sky, Nivea, Whirlpool, and Sustagen, ensuring excellence in each project.
  • Box1824
    Strategy Director
    Box1824 Dec 2009 - Nov 2010
    São Paulo, São Paulo, Br
    As BOX1824's Co-director and Strategic Planning Director, I researched Millennial trends for various clients, exploring transportation, parental food attitudes, and emerging middle-class fashion trends using diverse methods.
  • Limo Inc.
    Senior Strategist
    Limo Inc. Jun 2008 - Dec 2009
    São Paulo, São Paulo,, Br
    At Limo, a research design firm, we delved into consumer insights, expert content, and trend analysis. Our deep cultural understanding fueled successful projects and partnerships with agencies, clients, and media companies like Heineken, Nike, Mondelez, C&A, Bayer, J&J, Sky, and Fiat. I've led diverse research projects shaping communication strategies for various brands across industries.
  • Soho Square
    Strategic Planning Supervisor
    Soho Square Dec 2007 - May 2008
    Us
    Led strategic planning initiatives for companies in the beauty, home improvement, and home design sectors, overseeing projects for well-known brands in these industries.
  • Quiz Brasil
    Co-Founder | New Business And Strategy Lead
    Quiz Brasil Jan 2003 - Jul 2007
    Br
    Co-founded agency, leading growth from 3 to 15 employees, managing diverse projects for prominent clients, such as AmBev, Kimberly Clark, Gillette, Dunlop, Ironman, Galderma, and others. I was focused on creative strategy and new business.
  • Ambev
    Trade Marketing Supervisor
    Ambev Apr 2001 - Jan 2003
    São Paulo, Sp, Br
    In this capacity, I managed trade marketing strategies for AmBev brands in retail supermarkets, overseeing category management for a prominent beverage brand in major retail and another well-known brand in a different chain during my tenure.
  • Ambev
    Marketing Procurement Analyst
    Ambev Jan 2001 - Apr 2001
    São Paulo, Sp, Br
  • Ambev
    Intern
    Ambev Nov 2000 - Jan 2001
    São Paulo, Sp, Br

Rafa Castro Skills

Digital Marketing Digital Strategy Strategy Integrated Marketing Customer Insight Online Advertising Creative Strategy Strategic Planning Marketing Strategy Advertising Digital Media Online Marketing Marketing Communications Mobile Marketing Market Research Marketing Social Media Marketing Interactive Advertising Interactive Marketing Brand Development Creative Direction User Experience Brand Architecture Direct Marketing Strategic Communications Trade Marketing Marketing Research Project Planning Web Analytics Strategic Thinking Consumer Behaviour Brand Management Market Planning E Commerce Qualitative Research Research Consumer Behavior Email Marketing Sem Relationship Marketing Google Analytics Content Strategy Social Media Measurement Consumer Insights Branding

Rafa Castro Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Accelerated Marketing Leadership
  • Cambridge Judge Business School
    Cambridge Judge Business School
    Sustainability Studies
  • Hyper Island
    Hyper Island
    Digital Media Management
  • Faap - Fundação Armando Alvares Penteado
    Faap - Fundação Armando Alvares Penteado
    Advertising
  • Miami Ad School Brasil
    Miami Ad School Brasil
    Branded Content & Brand Storytelling
  • Miami Ad School Brasil
    Miami Ad School Brasil
    Bootcamp De Planejamento E Estratégia

Frequently Asked Questions about Rafa Castro

What company does Rafa Castro work for?

Rafa Castro works for Espm Escola Superior De Propaganda E Marketing

What is Rafa Castro's role at the current company?

Rafa Castro's current role is Teacher.

What is Rafa Castro's email address?

Rafa Castro's email address is rc****@****ail.com

What schools did Rafa Castro attend?

Rafa Castro attended Northwestern University - Kellogg School Of Management, Cambridge Judge Business School, Hyper Island, Faap - Fundação Armando Alvares Penteado, Miami Ad School Brasil, Miami Ad School Brasil.

What are some of Rafa Castro's interests?

Rafa Castro has interest in Innovation, Social Sciences, Children, Civil Rights And Social Action, Education, New Technologies, Poverty Alleviation, Science And Technology, Football And People, Human Rights.

What skills is Rafa Castro known for?

Rafa Castro has skills like Digital Marketing, Digital Strategy, Strategy, Integrated Marketing, Customer Insight, Online Advertising, Creative Strategy, Strategic Planning, Marketing Strategy, Advertising, Digital Media, Online Marketing.

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