Rafael Cruz Lima Email & Phone Number

State Of São Paulo, Brazil

Leading the global operations of the Digital Shelf product, optimizing its use for clients and internal Omnicom agencies.Oversaw the development and implementation of emerging retail media marketplaces in LATAM, including platforms like Mercado Livre, Shopee, Magalu, and some players in Europe.

São Paulo, Brazil

Spearheaded the LATAM product and marketing strategy, increasing market share through digital commerce and advertising solutions.Served as the primary point of contact for retailer operations in LATAM for Mercado Livre, collaborating on advanced retail media solutions for Mercado Livre and Amazon. This role involved facilitating strategic partnerships and.

Barueri, São Paulo

Conecta subsidiary - Oversaw technology operations for major carriers, introducing data-driven insurance products.Led the international business initiatives to Japan, focusing on strategic partnerships and technology integration.Launched innovative solutions like Plethora Heath and CashBacks, utilizing AI to enhance customer experience.

São Paulo Area, Brazil

Established the IT and shared services organization for a leading auto parts retail and wholesale company. Led technological innovations and strategies during a period of rapid growth through acquisitions, establishing Fortbras as the largest auto parts and services organization in Brazil.Enhanced operational efficiency by stabilizing software applications.

Campinas Area, Brazil

Responsible for planning, creating and managing the Shared Services Center.Focus on continuous process improvement, cost reductions, centralization of processes with quality and agility in the departmental tasks. Responsibility for BPM with SAP ERP interface.Multidisciplinary team in the financial and IT segment.Responsible by reduction of 30% with.

Campinas Area, Brazil

Process improvement and productivity. Responsible for mapping the administrative and financial department and implementing SAP.

Managed the IT transition of WMS systems for major consumer goods brands, ensuring operational excellence.Led international assignments in Spain, Belgium, and other locations, enhancing global IT infrastructure and warehouse management systems.

Hortolandia - Sao Paulo

Process Analyst for First Account at British Telecom headquarters in Brazil. Responsible for network support, servers, MPLS, DHCP and IPx links. Procedures creation to the Credit Suisse account. - worldwide support.Migration of a new Project to Brazil headquarter that was Procter and Gamble account that was previously supported HP - Bratislava.Queue.

Campinas E Região, Brasil

Acting in the monitoring and support area. Support the network and server to IBM USA internal accounts.

Executive Mba, Marketing

Marketing

Specialization In Artificial Intelligence And Machine Learning, Artificial Intelligence

Master Of Business Administration - Mba, Digital Transformation And Future Business

Master of Business Administration - MBA

Formação Profissional, Product Management

Product Management Certification

Empreendedorismo, Administração E Negócios

entrepreneurship

Master Of Business Administration (Mba), Business Strategy

Business Strategy

Systems Analysis, Computer Science

Master

Business English, Negócios Internacionais

Business English