Rafael Pacheco Email & Phone Number

Curitiba, Paraná, Brazil

Non-Alcoholic Beverages Regional Pricing Specialist responsible for revenue management strategies in Brazil's South Region (PR, SC e RS states).

Leader of a team of 15 Business Development Representatives. Responsible for supervising the sales and after-sales service offered to 2,700 POCs of the On-Trade channel (Bars, Restaurants and Clubs), which account for 104,000 hL of Beer and 42,000 hL of Non-Alcoholic Beverages sales per year (US$ 21 M revenue), representing 26% of the total Ambev volume in the Vale do Itajai Region (SC, Brazil). Also responsible for Marketing initiatives in the region during key moments, such as the Carnaval and innovations launching events. Some of the key-accounts I manage: Beto Carrero World, LATAM’s biggest theme park; Green Valley, one of the best nightclubs in the world.Managed and executed the ''Orla BC'' Project, whose objective was to expand the Ambev portfolio and build brands in the Premium Bars and Sophisticated Restaurants located in the Balneário Camboriú Beach (SC, Brazil). 29 POCs had their layouts and beverage menus changed. The estimated volume uplift is 400 hL/yr and 7,5% market share gain in the region.

Leader of a team of 2 Supervisors and 3 Marketing Assistants. Responsible for the Customer Service Level offered to 8,700 POCs of the Grande Florianópolis and Vale do Itajaí regions (Brazil, SC).Lead the Digital Transformation of Ambev Sales Process in the region, in which the Order Taking was no longer done by the Salespeople, but by the Customers themselves through the Bees App. In this context, I was responsible for consolidating the demands from the field. I also helped to create the CX Day culture, contributing with the creation of client basis and engagement rankings.

Leader of a team of 7 External Salespeople. Responsible for supervising the sales and after-sales service offered to 600 POCs of the Off-Trade channel (1-4 check-outs markets and 5+ check-outs chains), which account for 84,000 hL of Beer and 31,000 hL of Non-Alcoholic Beverages sales per year (US$ 12 M revenue), representing 21% of the total Ambev volume in the Vale do Itajai Region (SC, Brazil).

Porto Alegre Area, Brazil

• Responsible for 3 indicators: Beverages Volume purchased by clients that are signed up to the Company’s Market Programs; Beverages Volume purchased by clients that have Loaned Coolers (Cooler Turnover) and Number of clients with installed Trade Marketing merchandising.• Created the Trade Marketing Dashboard, improving indicators management and visibility for the Sales Force. This tool was selected to be part of the Company's Best Practices Shelf during the Operations Audit in 2H19.• With the Trade Marketing Team, we achieved the All Time Best Result in Cooler Turnover Indicator in Porto Alegre Operation and ranked #1 Place in Brazil's Ranking in Aug/19, with 12% above the goal. • As South Region Ambassador Leader at the League 2019, I coordinated a Team of 10 Ambassadors. Between Mars and October, we organized 52 activations (Talks, Visits and Competitions) at Universities in South of Brazil, finishing #2 Place in Brazil's Sales Activations Ranking.

Paris Area, France

Characterized and defined filtration properties for 3 types of Precipitated Silica at lab scale, concluding that it was possible to scale up from Drum Filter to Press Filter for at least 2 of them.Indicated Slope Method for the Cake Washing Step, which allowed for a 50% economy in water used in this step.Concluded that the Compaction Step could have its duration reduced from 40% to 70% (depending on the type of Silica) through the timing analysis of the process.

Paris Region, France

Qualification of the recently bought Automatic Sandblasting Machine and the Automatic Sandblasting Process in order to optimize the production line of Anti-vibration Elastomer Mounts for the Aerospace Industry.•Equipment and Process Qualification using the Six Sigma methodology;•Program optimization for specific sandblasted parts to attend customer and enterprise standards;•Writing of Instruction Guides for the machine’s daily utilization;•Functional validation on the production line.

Core Credential Of Readiness, Pass

CORe (Credential of Readiness) is a 150-hour certificate program on the fundamentals of business from Harvard Business School. CORe is.

Bachelor Of Engineering - Be, Chemical Engineering, 9

Activities and Societies: Project Director at the Financial Market League (01/2019 - 12/2019) Research Scholarship in Electrochemistry.

Master'S Degree, Chemical Process Technology

This Master’s degree specialty provides solid bases for new industries in assessment and development of renewable resources, based.

Engineer'S Degree, Chemical Engineering