Rafael Alvarez

Rafael Alvarez Email and Phone Number

Masters Candidate @ ISDI
Madrid, ES
Rafael Alvarez's Location
Madrid, Community of Madrid, Spain, Spain
Rafael Alvarez's Contact Details

Rafael Alvarez work email

Rafael Alvarez personal email

About Rafael Alvarez

Experienced Marketing & Communications Lead, with a Demonstrated Accountable History working in the Food & Beverage industry. Skilled in Brand Strategy, Integrated Marketing Communications, Content Development, Digital Strategy & Design Thinking.

Rafael Alvarez's Current Company Details
ISDI

Isdi

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Masters Candidate
Madrid, ES
Rafael Alvarez Work Experience Details
  • Isdi
    Masters Candidate
    Isdi
    Madrid, Es
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  • Isdi
    Masters Candidate
    Isdi Feb 2022 - Present
    Community Of Madrid, Spain
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  • Vidmob
    Partnerships Ambassador
    Vidmob Jan 2021 - Feb 2022
    The only thing better than a good story, is a story that does GOOD!
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  • Enviaflores.Com
    Head Of Marketing
    Enviaflores.Com Aug 2020 - Jan 2021
    Monterrey, Nuevo León, Mexico
    Developed Brand Positioning & Brand Building Approach for Mexico's Top Flower & Gifts Delivery Service.
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  • Heineken México
    Cerveza Tecate ™ - Sr. Brand Lead | Strategy & Communications
    Heineken México Aug 2018 - Aug 2020
    Monterrey, Nuevo León, Mexico
    Cerveza TECATE is Heineken Mexico's Leading BrandResponsible for Leading Brand Strategy & Business Development. Responsible for Leading the Development of Integrated Marketing Communications Platforms.
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  • The Coca-Cola Company
    Integrated Marketing Communications Lead
    The Coca-Cola Company Apr 2015 - Aug 2018
    Latin Center Business Unit
    Responsible for Leading Teams to Build Robust Integrated Marketing Communications Programs for the company’s Core Flavors Brands (Fanta & Sprite), the Evolution and Innovation of Owned Media Assets & the Development of Unique Brand Experiences.
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  • The Coca-Cola Company
    Connection Planning Lead
    The Coca-Cola Company Dec 2011 - Mar 2015
    Latin Center Business Unit
    Responsible for leading the Business Unit’s Connection Planning Process, ensuring the delivery of best in class plans by guiding the evolution of innovation in traditional, developing and owned media platforms to fully leverage brand programs.
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  • The Coca-Cola Company
    Marketing Business Leader
    The Coca-Cola Company Sep 2007 - Apr 2012
    Responsible for Leading, developing and executing local consumer marketing strategies and programs to drive profitable volume growth for Core Sparkling and Non-Sparkling Brands.
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  • Unilever
    Brand Building Manager - Dry Seasonings & Soups
    Unilever May 2005 - Sep 2007
    Responsible for delivering Strategic plans to drive long-term profitable growth for the Soups & Dry Seasonings categories, managing the company’s 2 core strategic savory brands Knorr & Continental.
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  • Unilever
    Brand Manager - Sauces & Liquid Seasoings
    Unilever May 2003 - Apr 2005
    San Salvador, El Salvador
    Responsible for the development of Core Savory Brands Natura’s & Lizano in the Sauces, Re-Fried Beans and Liquid Seasonings Categories for the Central American region.
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Rafael Alvarez Skills

Brand Management Marketing Marketing Strategy Marketing Management Integrated Marketing Trade Marketing Strategic Planning Marketing Communications Fmcg Marketing Research Shopper Marketing Customer Insight Categorization Market Analysis Market Planning Consumer Products Brand Architecture Brand Equity Segmentation Market Research Social Media Marketing Management Business Strategy Team Leadership Product Development Advertising Strategy

Rafael Alvarez Education Details

Frequently Asked Questions about Rafael Alvarez

What company does Rafael Alvarez work for?

Rafael Alvarez works for Isdi

What is Rafael Alvarez's role at the current company?

Rafael Alvarez's current role is Masters Candidate.

What is Rafael Alvarez's email address?

Rafael Alvarez's email address is ch****@****hoo.com

What schools did Rafael Alvarez attend?

Rafael Alvarez attended Isdi, Loyola University New Orleans, Blair Academy.

What skills is Rafael Alvarez known for?

Rafael Alvarez has skills like Brand Management, Marketing, Marketing Strategy, Marketing Management, Integrated Marketing, Trade Marketing, Strategic Planning, Marketing Communications, Fmcg, Marketing Research, Shopper Marketing, Customer Insight.

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