Media Director with a key role to support internal digitalization, being the reference in digital media and digital techniques, changing the way to develop the jobs inside the agency, working with a multi-functional team. I also delivered media plans and digital innovations to the brands I worked for, boosting the agency's digital relevance. I'm part of the convergence group with other areas, working with the unique objective of developing integrated campaigns for clients. During this period, we won the digital account of more than 4 current clients, that we only served offline media, and 50% of the pitches I was directly connected to. We currently finished the digitalization period and now I am managing a group of clients, working with traditional and digital media.Main clients and brands: Electrolux, Hoteis.com, Etna, Takeda, Kopenhagen, Beach Park, and Renner.*Main works developed with media partners: - Kopenhagen 2020 Easter campaign with famous book writers: best video retention and brand awareness of the last 12 months. - Hoteis.com product placement with Fora de Hora (Globo TV show) drove results directed on site. - Another product placement in Globo’s main soap opera drove a huge increase in sales for Electrolux campaign. *Internal workflow jobs: part of many workgroups responsible for important implementation:- LGPD committee to bring the new rules for clients in advance- Implementation of squad way of work- Creation of Artplan’s consumer journey technique, methodology applied for almost all clients - Heading the media operation of e-commerce, applying a routine of reports and action plans for critical moments.Applied digital training for internal and external clients: - Digital media training for clients and internal staff - Implementation of the digital process for clients, such as GMP, Google Analytics, conversion pixel, and other tools. - Help clients create their digital goals review according to the goal of their business.

Responsible for developing integrated communication strategies for Skol Beats and Corona brands, not only in the media but supporting other areas in order to create a unique and aligned communication plan, meeting the needs of the client and generating results in business.I was part of the team, formed by professionals from the agencies that worked with Ambev brands, which was responsible for evaluating packages and new opportunities, leading the evaluation of digital packages.Led negotiations with both media and agencies partners to achieve the necessary objectives.A solid practice of managing teams with different levels of knowledge, creating ways to leave all members, both direct and indirect teams, constantly motivated, thus developing their work effectively.Responsible for launching Skol Beats Spirts and Secrets and launching Corona in Brazil.

I was responsible for the development of digital media plans for several agency clients and the last brand I was responsible for was Guarana Antárctica, which I served in the last 2 years. Follow-up on customer needs to develop and present the best strategy according to the tools available on the market. Great knowledge of the tools and the operation of Big Data as well as Google Adwords, in addition to the operation of the financial processes of the agency and client.