✓ Responsible for the creation of digital marketing strategies for the development of the brand and unique products in Mexico, achieving positioning within the Liverpool ecommerce as a unique brand in the sale of handcrafted designs made with paper within the home decoration category. This involves the planning and execution of branding campaigns, PR with media and influencers, coordination of strategies in social networks and events with ecommerce and strategic allies.✓ Creation of communication plans for brand positioning in digital channels.✓ Implementation of business strategy for brand creation.✓ Market research and skills assessment.✓ Development of sales and innovation strategies.✓ Budget planning for brand development.ACHIEVEMENTS ✓ I managed the entry of the brand Abita Interiorismo to the ecommerce of Liverpool Mexico as a brand of products for interior design unique in its category.✓ Sales increase in the third quarter of 2023.✓ Development of independent websites, with increasing monthly conversions.✓ Alliances with media and influencers of the business source, interior design and entrepreneurship.

✓ Creation and coordination of content strategies that position the brand, ensuring that Privalia is recognized as the best fashion application in 2020-2023, according to the Elogia market study. This involves the planning and execution of branding campaigns, public relations strategists and negotiations with national and international media, coordination of social media strategies and content events with international speakers. In addition, I developed communication strategies for the CRM with the objective of attracting new clients. It is about creating effective content and customer segmentation to maximize the effectiveness of the campaigns, along with SEO content on the Privalia blog. ✓ Creation and development of high-value digital content and e-commerce events for brands associated with Privalia and Grupo Axo, as well as specialized events for editors, influencers & celebrities, fashion media. ✓ Supervise both internal and external communications of the organization. This includes the creation and distribution of messages, press releases, newsletters, internal updates and any other content necessary.✓ I achieved a profitability of $26 million through communication strategies in different channels during 2016 to 2023 and the attraction of new luxury, sports, fashion, lifestyle and children brands, through events for members, which increased the company's annual profits during 2015 to 2023. (Scappino, Under Armour, Estée Lauder, Michael Kors, among others. ✓ Negotiated presentations, with 0.2% of the total budget of the communication area, with international speakers such as Philip Kotler, Jason Dorsey, Kraig Crawfotd, among others. ✓ I carried out direct negotiations with agencies and media to create brand positioning strategies with an investment of 0.3% of the total marketing budget.✓ I coordinated 100% of the Social Responsibility campaigns in collaboration with UNICEF to support the education of indigenous children in Mexico.

✓ Design and execute paid advertising campaigns on various digital platforms to increase the visibility of the brand and its products. ✓ Lead the planning and execution of strategic events for the launch of high-profile products, for AIEJA magazine ✓ Develop and promote the editorial calendar, including creation and coordination of branding events for media and allies. ACHIEVEMENTS ✓ I edited the AIEJA Magazine, achieving 78 million monthly visits. ✓ I implemented the creation of social media strategies for the positioning of casino brands.

✓ Create content for the Social Responsibility Communication department. ✓ Coordinator of attention to national and international media. ✓ Supervise both internal and external communications of the organization. This includes the creation and distribution of messages, press releases, newsletters, internal updates and any other content necessary to keep employees, partners and stakeholders informed.

• Preparation of media analysis for the Coahuila Government.• Monitoring of print and electronic media.