Rafael Beaulieu Email & Phone Number

Paris, Île-De-France, France

- Analyze advertising campaign metrics and make sure client goals are reached (CPC, CPV, CPL, Ad Spend).- Help developing strategies towards positive outcomes in performance- Overseeing all performance campaigns, recommending changes in spend or budget allocation, troubleshooting issues - Identifying growth opportunities and implementing initiatives to ensure client’s goals are met while executing daily campaign management tactics- Communicating with internal and external stakeholders regarding campaign performance.- Detailed campaign analysis to ensure advertisers are meeting their performance KPIs and that revenue opportunities are being maximized.- Providing customer service for partners, agencies, and internal business teams.- Presentation of performance reports and post-campaign analysis (weekly or monthly)- Daily monitoring of campaigns to ensure 100% delivery.- Testing new products and providing clear feedback to our development team.- Support sales for any problems with the delivery and performance of the campaigns.- Participating in Daily/Weekly/Monthly management meetings highlighting campaign performance and analysis.

Région De Paris, France

- Setup, traffic, and optimize mobile ad campaigns for direct advertisers and digital agencies such as Publicis, OMD, GroupM, Havas- Actively manage campaigns by optimizing bidding, pacing & performance to ensure KPI delivery- Identify relevant audience pools for campaigns and provide recommendations on value- Coordinate with the development and internal media team to provide assistance in identifying, reporting and resolving technical issues- Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion

Région De Berlin, Allemagne

- In charge of international customers: King, Rovio, Social Point, Wargaming, Machine Zone, Miniclip, Peak Games...- Plan, manage, execute paid media campaigns for all digital channels including display/retargeting and platforms: desktop, mobile web, and mobile apps - Build and further develop strong long-term relationships with advertising partners- Analyze the performance of campaigns by creating and executing daily Excel reports in order to optimize traffic quality and reach different KPIs: ROI, LTV, CPA, ARPU ...,- Work closely with the sales, yield, marketing, media partners teams to plan, launch and monitor mobile advertising campaigns- Create customer presentations showing the performance of specific campaigns and giving recommendations to improve the return on investment: Benchmarking, strategic consulting ...

Paris

-In charge of B2B customers: GUMI, Webedia, Millimages, L’Express, TF1, Kabam, Ubisoft, Gameloft, Prisma Media, RetailMeNot, Polagram, Bandai Namco- Daily work on Facebook Manager, Twitter ads, Google adwords, Yahoo Gemini, IAD, Mobile App Tracking, Appsflyer, Adjust- Adapt the media strategy according to the type of advertising campaigns: direct response, branding, retargeting- Manage and optimize the SEO in the App store: burst period, scalability of the volumes of impressions, clicks or installs- Creation of visuals: banners, interstitials, videos...- Daily data analysis and technical reporting: experience in producing high reports which demonstrates the effectiveness of marketing campaigns showing ROI: Retention, Cohort analysis...- Experience of campaign planning processes, budgeting, and ability to develop measurements and metrics to evaluate campaign effectiveness- Implementation of SDK and tracking links

- Training seniors on IT tools : 50 people- Sponsors and subsidies research- Contract negociation with retirement homes

Master'S Degree, Entrepreneurship

Shanghai International Studies University, Mba Program, Business

Education record

Chennai, Inde