Team leader of managers and senior managersResponsible for optimizing Brazil commercial operationsDefinition & activation of growth engines behind granular analyticsBuilding robust partnerships across functions to drive business growthLeading Brazil innovation to guide products through lifecycle

Indirect Channel & Go To Market Innovation Analytics ManagerIndirect channel and Distribution statistical analysisPersuasive sales development and delivery at customersSales and Distribution KPIs mapping and visualizationOpportunities mapping and sales forecastingLean innovation project leader with multifunctional teamApplying lean startup methods within P&GCreating innovation capabilities in P&G BrazilFacilitating problem solving (growth hacking/sprints) eventsPlanning, execution and tracking of agile experiments1-1 marketing with store owners integrating digital media with indirect channelInnovation accountingCoaching individuals and teams to create new solutionsLeveraging startup ecosystem to bring solutions to distributors & wholesalerseCommerce Analytics & Insights ManagerUsing/developing new techniques to learn from shoppers & consumersCombining statistical models with qualitative behaviorDeveloping prediction models for salesInfluencing customers through conceptual salesPartnering with Sales & Marketing to plan explosive & deliver explosive growth

Co-led pricing capabilities creation with McKinsey consultantsIntegration of market, competition and financial data to define price increasesDevelopment of pricing tracking and activity systemsMapping pricing impacts on brands consumption

Analytics SPOC for Drugstores and Merchandisers teamsIdentified merchandisers effects on sell outRun qualitative and quantitative researches with consumers and shoppers

Sell out management system developmentDevelopment of KPIs for merchandising teamRetail Link data analysisNeoGrid Retail Intelligence data analysisTracking of key accounts sales development On-shelf availability maintenancePhantom inventory tracking and preventionPoint of sales (POS) analysisMerchandising operation optimizationDevelopment and monitoring of POS KPIs

Business process modelling, mapping and optimization;Procedure, documents and forms creation as in ISO 9001:2008;Quality Management System auditing;Marketing, Portfolio and Alliances auditing;Problem solving;Process improvement identification and deployment;Key performance indicators (KPIs) analysis and deployment;CMMI OPF (Organizational Process Focus) process development;New employees induction and integration;ISO 14001:2004 gap analisys;Leading role in environmental projects;Development of process modelling and optimization training material;Knowledge management program reviews;