Rafael Bouhid Email & Phone Number

São Paulo, Sp, Br

Putting my 15+ years of brand strategy, CX Strategy, data strategy and creative marketing experience to help brands and agencies achieve their goals while having fun doing it.Some agencies I've worked for: Dentsu Creative, DDB, DM9, InPress Porter Novelli, McCann Worldgroup, MRM, RAPP.Past clients: Telecom Italia, JP Morgan, Stellantis (Fiat, Jeep, Peugeot, Citroen, RAM), GM, Samsung, Santander, Merial, Sanofi, Bayer, Subway, Sky, Pepsi, Mars, Uncle Ben's, Seara, Danone, Gilead, Astra Zeneca, Universal Studios, Aposte Online, Super Afiliados.Areas of expertise: CXM Strategy / CRM Strategy / Data Strategy / Business Strategy / Brand Strategy / Comms Strategy / Social & Content Strategy / Entertainment Marketing / Multicultural Marketing / Research 2.0 / Go to Market & Campaign Strategy / Cultural Mapping & Trends / Brand Identity & PurposeCategories: Entertainment, Gaming, Telecom, Creator Economy, Consumer Electronics, Banking, Automotive, Hospitality, Fashion, Drinks & Spirits, Skincare, Food Chains, FMCG, Retail, and more

São Paulo, Brasil

Responsible for leading the UX, Data, comms/CRM Strategy and CX Strategy teams for Chevrolet's and Samsung's Digital platforms/E-commerce, CRM, and Customer Success in South America.09/23 to 03/24) Samsung: Led the Client Success strategy and business intelligence team for Samsung's E-commerce, the 10th biggest e-commerce in Brazil.01/23 to 10/23) General Motors - Chevrolet: Acted as Director of 4 cross-functional teams to ensure successful execution of GMs Strategy for Growth, CRM/Lifecycle, and lead generation in the following disciplines: Client Success, CX Strategy, CRM Strategy, UX Strategy, Data Strategy, and SEO.

São Paulo, Brasil

Oversaw the Comms/CRM/CX Planning across all of the Stellantis brands. In the role I helped to set the vision, process and implementation of the department. The department was tasked with the Strategic planning of direct marketing, brand activation, performance campaigns and managing/designing two relationship programs in their entirety, while connecting everything together through the client’s lifecycle, from lead generation to repurchase by working together with the BI/DATA team and managing the Strategy team.

São Paulo E Região, Brasil

I was tasked with the Strategic planning of direct marketing, brand activation, performance campaigns, while connecting everything together through the client’s lifecycle, from lead generation to repurchase by working together with the BI/DATA team.Clients:- Fiat- Jeep- RAM- Seara

São Paulo

CRM - Branding - CXAs a Strategy Manager, I was responsible for developing and executing direct marketing, performance, branding and brand activation strategies for Santander and all of its business units and products through an integrated approach.Clients:- Santander

São Paulo, Brasil

In this position I was responsible for developing the entire user experience and user journey for FCA’s digital platforms and e-commerce, including managing user stories in close relationship with the web development team in order to secure strategy implementation and optimization after its release.

São Paulo E Região, Brasil

BrandingAs a Brand Consultant, I worked in strategic projects regarding the development of new brands, their value proposition and governance. The projects I worked on were exclusively focused on big pharmaceutical companies.Clients:- Medley- Alelo- Oxiteno- Merial- Natulab

São Paulo

Digital Marketing - Branding - Social MediaThis was a hybrid position—I was tasked with developing digital marketing/performance/social media strategies for our clients while also having a commercial role in New Business by using strategic thinking as a way to engage new clients.Clients:- Uncle Bens (Mars)- Cervejaria Devassa (Brasil Kirin)- Skittles (Wrigley)- Vá de Taxi (Porto Seguro)

Rio De Janeiro E Região, Brasil

Worked on the New business team to engage new prospects for the design office.

As a B.I Analyst I was responsible for extracting data to create reports for the whole marketing team. I also took part in the development and optimization of new digital platforms for TIM’s commercial team to use on a daily basis.

Bacharelado, Publicidade E Propaganda

Planning Academy - Ciclo Ii, Account Planning

Pocket Planejamento, Account Planning

Liderança Do Futuro, Organizational Leadership

Human Data, Marketing