- Responsible for expanding Segmenta to new countries in Latin America;- Development of new market intelligence products for current customers and / or prospects;- Implementation of new categories / industries of interest in order to expand Segmenta's business;- Preparation of materials such as newsletters and papers in order to position Segmenta in the market and provide customers and / or potential customers with more qualitative information and insights;

Segmenta, a Mexican multinational in the market intelligence segment, hired me to support the accounts of the beauty industry, such as Riachuelo, Beleza na Web (Boticário Group), Época Cosméticos (Grupo Magazine Luiza), Netshoes, Suil Group, TFS / Top Internacional and other important perfumeries scattered throughout Brazil.Among my main activities, they included:- Strategic analysis of Sell Out results from the market and from retailers;- Development of presentations of strategic results aimed at making vital decisions for the industry;- Conducting workshops on specific topics for the industry with an emphasis on deepening studies;- Development of materials such as newsletters and papers in order to position Segmenta in the market and provide customers and / or potential customers with more qualitative information and insights.

Mundo Verde is a healthy food giant retail and I was hired to work in marketing.Among my main activities, I counted the participation in the elaboration of marketing actions that we take to the air, such as the famous campaigns of "Propaganda Mundo Verde" and the "Monday of the Diet".My main focus was the growth of the chain in the São Paulo market, being responsible for:- Analyze the data and propose new approaches;- Develop campaigns aimed at the São Paulo public, segmenting by region;- Develop new KPI's for measuring results;- Coordinate the implementation of campaigns;- Analyze the results of the campaigns and propose changes and / or creation of new actions;During this period, I also participated in the entire development of the new store visual communication and aimed to guarantee the application of the new layout by franchisees.

In my first three months at the company, I was focused on developing the ice cream category within the chain. A product of great quality, without so much visibility.I then developed the project that had the nickname "Kiosk Habib's" to compete with the big competitors in the fast-food business. This project took shape and from it we created the "Ragazzo Express", a small business model of the chain, in order to open a significant number of stores selling a reduced assortment of drinks, ice cream and drumsticks. It is the store model that has expanded the most in recent times.After this project, the focus was no longer on the ice cream category and I started to develop analyzes for the entire chain. Among the main activities were:- Analyze campaign results;- Propose changes to existing campaigns and / or creation of new ones based on the group's indicators and objectives;- Manage the marketing fund between Habib's and Coca-cola and Habib's and Heineken;- Analyze group indicators to propose new goals;- Analyze the performance of the sales team and propose changes in the motivational plan;- Develop executive presentations of income statement;- Proposed menu pricing in order to obtain the expected mark-up;- Development of new KPI's and updating of existing ones for the group.I was one of those responsible for the implementation of the group's "Gourmet" line, important projects such as the aforementioned "Ragazzo Express", the "Caneca Gelada" project in conjunction with Heineken and some famous campaigns of the chain such as with Coca-Cola glue at the time of the 2014 World Cup and the double campaign of Bib'sfiha, the company's flagship for some years.

Ibratele was a small company whose main activities were the manufacture, import and sale of telephones and intercoms.I was hired to run the company's marketing in the midst of the rise of mobile phones and smartphones. Only responsible for the company's marketing, my main duties were:- Development of point of sale materials;- Development of sales campaigns for the store team;- Coordination of a team of sales promoters;- Negotiation of product visibility with major retailers, such as Leroy Merlin, C&C, Dicico, Kalunga, Marko and Grupo Pão de Açúcar, with frequent visits to the POS.

Golden is a large Brazilian company in the distribution business, focused mainly on office supplies.I was hired for the Marketing team and the main challenge was the motivation of the sales team.Among my main functions were:- Collaborate to create sales and endomarketing campaigns for resale, corporate and government teams;- Supervise the progress of campaigns and their effectiveness.After a certain highlight, I was chosen to be part of the Epson strategic team within Golden, focused on developing internal sales campaigns for the brand.

At AOC, at the time the world leader in the sale of monitors, I was hired to be part of the Trade Marketing team.My focus was exclusively on the point of sale, working together with major retailers such as Kalunga, Makro, Grupo Pão de Açúcar, among others.Among my functions, the most relevant were:- Collaborate in the development of actions aimed at the point of sale;- Implement the POS actions and supervise the progress;- Monitor and generate sales reports for the Sell In and Sell Out stores;- Collaborate for the development of POS materials and supervise the correct application.It was a period of great learning, also because in that period AOC always operated with a lot of innovation and the launch of new products. At that time, products such as the brand's first TV and the monitor / computer "All in one" were launched. It was the role of the Trade Marketing team to make sure that the campaigns were applied correctly for the launch of products.