Rafael Ferrer Email and Phone Number
Currently, I lead the growth discipline on Diablo IV, a top grossing multi-platform game. Within this role I get to solve some of the most interesting and challenging problems that gaming has to offer as the team strives for industry-leading retention, reactivation, and top of funnel KPIs.Prior to Blizzard, I led product engagement at Tala, a global fintech company leveraging AI/ML to profitably lend to under-represented borrowers. Before that, I was a product manager at Scopely, a global interactive entertainment and mobile-first games company, home to many top-grossing, award-winning franchises. Focusing primarily on KPI performance, data analytics, and feature development, I was able to intimately understand, test, and iterate upon what drives user engagement, habituation, and conversion.Competencies: Product management, product development, product strategy, data analytics, SQL, Looker, Jira, Excel, integrated project management and execution, market research, creative storytelling, global team leadership
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Lead Product ManagerBlizzard Entertainment Sep 2023 - PresentIrvine, Ca, UsAs a Lead Product Manager on Diablo IV, I spearhead the development and execution of strategic initiatives that drive user acquisition, winback, and early retention across a global audience. My role is pivotal in aligning product strategies with market demands, leveraging data-driven insights to enhance player experiences and optimize growth opportunities.Key Responsibilities:- Product Roadmap Management: Own the product roadmap for growth initiatives, ensuring alignment with broader business goals and delivering on key performance indicators (KPIs).- Data-Driven Decision Making: Utilize advanced analytics, user surveys, and player behavior data to inform product enhancements, feature prioritization, and A/B testing strategies.- Cross-Functional Leadership: Collaborate with cross-functional teams, including design, engineering, marketing, and analytics, to deliver seamless product experiences that resonate with millions of players worldwide.
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Lead Product ManagerTala Feb 2023 - Sep 2023Santa Monica, California, UsLeading the loyalty and engagement division of the product organization, my main metrics are centered around increasing app usage, retention, LTV, and credit margins from existing borrowers. Managing a team of 4 engineers and 2 SDETs, I led the development of a fintech app gamification system that incentivized users with rewards to drive high-value actions. Committed to delivering outsized value through relevant initiatives, I'm constantly working with user research personnel to understand our users' ever-changing pain points and create innovative solutions to drive major value to both the business and the customer. -
Senior Product ManagerTala Jun 2021 - Feb 2023Santa Monica, California, UsAt Tala, I lead the development and execution of engagement features and initiatives for the Tala Account. Working closely with data science, business intelligence, and user research teams, I strive to provide a qualitative and quantitative understanding of our user segments, informing and driving key product decisions and feature development.
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Product ManagerScopely Mar 2020 - Jun 2021Culver City, California, UsAs a Product Manager, I worked cross functionally with our software developer, Digit Studios, to prioritize roadmap items and facilitate product strategy decisions resulting in monthly featuring on the App store and Google play store. Additionally, I led multiple initiatives across a team of 17 in live operations, marketing, analytics, production & player care, growing the team’s monthly revenue from $18MM to $23MM in 5 months -
Associate Product ManagerScopely Jul 2019 - Mar 2020Culver City, California, UsAs an Associate Product Manager within the game's first year of operation, I drove major KPI improvements by A/B testing key game features such as price point variability of sales and customer re-engagement tactics. Always operating with an analytical mindset, I regularly compiled and organized raw data from our AWS database with SQL queries allowing the team to have 24/7 access to key information and behavior among various age, LTV, and level segments.
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Live Operations ManagerScopely Oct 2018 - Jul 2019Culver City, California, UsLess than a month after joining the team, I assisted in the successful launch of Star Trek Fleet Command, an award winning free to play mobile strategy game generating over $20 million in monthly revenue among a user base of over 250,000 daily active users. Within this position, I designed foundational live-ops engagement features, such as IP-driven events targeted at growth and retention and time-limited sales for customer conversion and revenue growth.
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Debt & Equity Placement AnalystHff 2018 - 2018Dallas, Texas, UsAt HFF, I coordinated institutional level transactions between commercial real estate investors and various capital sources including private equity funds, life insurance companies, and debt funds. This process included underwriting investment opportunities across all asset classes using excel and Argus Enterprise, as well as conducting market research using industry specific software such as Costar, Axiometrics, and Real Capital Analytics. -
Acquisitions & Asset Management InternTruamerica Multifamily Jun 2017 - Sep 2017Los Angeles, California, UsDuring my time at TruAmerica, I utilized advanced financial models in Excel to underwrite value-add deals within the multifamily space, contributing to 8-figure deals generating an average of 15-20% IRR. I also assisted the dispositions team in compiling due diligence materials, coordinating communication efforts between asset managers and third-party contractors. -
Global Wealth Management InternMerrill Lynch Aug 2016 - Nov 2016New York, Ny, UsAt the Century City office, I worked within the Nevell/Popovich group to assess client risk tolerance levels and make corresponding investment decisions for high net worth individuals and organizations, ensuring diversified holdings in many asset classes, while conducting market research within emerging industries in search of white-space growth investment opportunities. -
Development And Operations AssociateCaruso Affiliated Jun 2015 - Aug 2015Los Angeles, Ca, UsAs a Freshman Intern, I worked with the leasing and operations teams to optimize storefront occupancy at The Grove in order to generate the most foot traffic and maximize property value. I also visited sites under development with members of the construction and development teams, helping oversee renovations to mixed-use properties and analyzing the resulting rent increases.
Rafael Ferrer Education Details
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UclaEntrepreneurship
Frequently Asked Questions about Rafael Ferrer
What company does Rafael Ferrer work for?
Rafael Ferrer works for Blizzard Entertainment
What is Rafael Ferrer's role at the current company?
Rafael Ferrer's current role is Lead Product Manager at Blizzard Entertainment.
What schools did Rafael Ferrer attend?
Rafael Ferrer attended Ucla.
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