For over 20 years I have been working in some of the most creative agencies in the world, like Wieden+Kennedy, F/Nazca Saatchi & Saatchi and Leo Burnett Tailor Made. I have developed creative work for Fiat, Jeep, Old Spice, Skol, Subway, Halls and many other brands. Between 2010 and 2012 I lived in Paris, serving as Senior Copywriter at Saatchi & Saatchi for clients such as Toyota, Médecins du Monde and GDF Suez. Later on, I undertook my second experience abroad at VMLY&R MIlan, looking after Lavazza (global account) and Whirlpool (EMEA) as Creative Director (2017-2020) and ECD (2021-2022). More recently I returned to São Paulo to join my life-time friend and creative partner Vico Benevides at Asia The Experience Co, where we are currently working for global autotech GWM with an incredible team. As Lou Reed once sang, it's the beginning of a great adventure! During my career, I had the chance to win several recognition awards, such as Cannes Lions, D&AD and Effie, having been granted with more than 40 mentions in the prestigious Brazilian Creative Annual. I am also a founding member of alternative surf-rock band PELVs, pioneers of lo-fi in Brazil with 4 full length albums released.http://rafaelgenu.comMajor ClientsGWM, Senna, Lavazza, Whirlpool, Danone, Mondelez, Procter & Gamble, Diageo, AB InBev, Honda, Toyota, Stellantis, Unimed, Petrobras, Franke, ITA AirwaysMain AwardsGrand Prix – Rio de Janeiro Creative Annual, Prêmio O Globo, Prêmio AppleGold – Cannes Lions, Effie (Brazil), ABP Festival, Prêmio O GloboSilver – Effie (Italy), Epica, FIAP, Wave, Top Com (France), Brazilian Creative Annual, ArtDirectors Club ItalianoBronze – Cannes Lions, D&AD, Clio, Brazilian Creative Annual, ArtDirectors Club ItalianoMerit – The One Show, Brazilian Creative Annual (+40 merit awards)Finalist – Cannes Lions, D&AD, Clio, The One ShowWork published by Lüerzer’s Archive / Young Creative 2001