Communicator with 7 years of experience in Corporate Communications and a background in Branding, UX and UI Design, Front-end Web Development, and Storytelling.With a professional journey immersed in innovation and communication strategy, I have spent nearly a year at Itaú Unibanco working as a Competitive Intelligence Analyst. My mission is to drive the Generative AI initiatives, coordinating actions that expand knowledge on the topic across Latin America. This involves everything from developing strategic plans to promoting employee engagement through training and development programs.Previously, as a PO at the Communication and Culture Squad, I led the team focused on strengthening ties among the Southern Cone units, a challenge I embraced with creativity, organizing Café Regional, an online event that brought executives and teams together through genuine dialogues, reflecting the bank's culture. These experiences solidify my expertise in researching and implementing effective media strategies, as well as in communicating clearly and impactfully.I hold an MBA in Investments and Private Banking from Ibmec, where I gained extensive insights into market analysis and the macroeconomic landscape—skills that are highly beneficial in my current activities. And graduated with a Bachelor's in Design from USP, with a strong focus on user and customer experience, accustomed to working on multidisciplinary projects and within agile teams.I am a curious individual, passionate about design and technology. I love learning new things and believe that the blend of these fields brings innovative solutions to any business challenge.
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Consultor De NegóciosGaugeState Of São Paulo, Brazil
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Senior Competitive Intelligence And Innovation AnalystItaú Unibanco Jan 2024 - PresentSão Paulo, São Paulo, BrasilI work primarily on the innovation front, focusing on the use of Generative AI both inside and outside the bank. I lead all awareness efforts for the AI program, creating action plans and coordinating team activities to bring attention to the topic. This includes communications and close collaboration with training teams to spread knowledge on AI among all LatAm employees. -
Senior Corporate Communications AnalystItaú Unibanco Aug 2021 - Jan 2024São Paulo, São Paulo, BrasilProject Owner in the Communication and Culture squad of the Itaú LatAm area – responsible for regional initiatives aimed at integrating units across the Southern Cone of Latin America.I worked on creating narratives and defining team activities, guiding efforts to bring the units closer and strengthen communication.I was responsible for the conception and implementation of the online event Café Regional, where executives from different units and areas joined a relaxed conversation about the new cultural elements of the bank. My role included planning the themes, inviting participants, coordinating with directors, alignment meetings, communications, and post-event follow-up. This was a particularly impactful initiative, especially during the pandemic, when bringing leadership closer to employees was essential.I also prepared executive presentations, gaining a closer view of strategic aspects through scenario analysis and forward-looking insights. Here, I had greater exposure to finance, consolidating materials for monthly Results meetings where CFOs analyzed the results of each unit in light of the local macroeconomic landscape, a moment that allowed me to apply part of what I learned in my MBA.
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Planning And Strategy AnalystItaú Unibanco Aug 2020 - Aug 2021São Paulo, BrasilDuring this period, there was an integration of the Retail and Wholesale Operations divisions, and the communication area migrated under the Planning management. This change allowed me to engage with more strategic topics within the divisions, closely following the Change Management team with communications on these changes and handling the complexity of addressing a sensitive topic—the migration of Operations teams to the Agile Method.Beyond my communication duties, I also became a Storytelling and Presentations trainer, sharing my knowledge and experience with my peers through the Operations and Service Academy initiative. This project won the People Who Make a Difference Award (PQFD Award), where I not only served as a facilitator but also took charge of program communication—developing the communication plan, visual design for announcements, and even managing site posts. As part of the project, I also created the first online course catalog for employees, which was later integrated into Degreed.In 2020, I also received the PRAD, being recognized for my performance and responsible for creating a PowerApp that streamlined the PQFD Award journeys, making it easier for participants to register and for the panel to conduct evaluations.
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Junior Project AnalystItaú Unibanco Aug 2017 - Jul 2020São Paulo E Região, BrasilFrom intern to full-time hire in the Internal Communication area of the Executive Operations and Service Division, where I not only created templates for announcements and presentations for all divisions but was also responsible for generating part of the content to update the corporate portal. I used my experience gained years earlier at OSUSP to create promotional content for area events, covering audiovisual materials and editing photos and videos for corporate events.In this role, I deepened my web creation skills, developing HTML and CSS for announcements and portal pages.
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Communications InternItaú Unibanco Feb 2017 - Jul 2017São Paulo E Região, BrasilInternal Communications, with the creation of templates for executive presentations and internal communications for the Planning, Operations, and Quality Superintendency – the area responsible for supporting Itaú BBA's executive departments.
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Design And Marketing InternOsusp Jan 2015 - Jan 2017São Paulo E Região, BrasilBuilding on the brand, I developed a new visual identity and planned the orchestra’s communication campaigns, organized the posting schedule, and coordinated with involved teams to create promotional materials, including posters, brochures, and digital campaigns via email.Additionally, I captured key moments from the concerts through event photography. -
Design InternEstúdio 196 May 2012 - Dec 2014São Paulo E Região, BrasilAs an intern, I worked in the company's creative area, participating in various projects in the Graphic Design area, which allowed me to learn a lot at the beginning of my professional career. Some examples of action: - Branding and visual identity: with logo studies and establishing elements of the brand's visual identity, in addition to creating promotional materials, business cards, email signatures, art for points of sale and even vehicle wraps. - Layout of printed materials, publishing and packaging: pamphlets, books and product catalogues, carrying out the final artwork and sending files to suppliers, negotiating prices and evaluating printing proofs.- Signage and Atmosphere: analyzing the flow of people, creating icons and pictograms in addition to the layout of signs and creating prototypes for better legibility from a distance. -
OperationsChateraise Premium Yatsudoki - Middle East Dec 2012 - Mar 2013Yamanashi, JapãoTemporary work on the production conveyor of a candy factory. I was able to see in practice what is studied in Design, the division of production methods into simple activities and easy-to-perform tasks, with professionals trained to carry out very specific parts of the process.
Rafael Jun Abe Education Details
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Design
Frequently Asked Questions about Rafael Jun Abe
What company does Rafael Jun Abe work for?
Rafael Jun Abe works for Gauge
What is Rafael Jun Abe's role at the current company?
Rafael Jun Abe's current role is Consultor de negócios.
What schools did Rafael Jun Abe attend?
Rafael Jun Abe attended Ibmec, Universidade De São Paulo.
Who are Rafael Jun Abe's colleagues?
Rafael Jun Abe's colleagues are Juliana Sampaio Felipe, Julia Oliveira, Humberto Victor Trindade, Fernando Willian, Paulo Araujo, Pamella Lopes, Pedro Reste.
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