Responsible for the implementation of the Market Intelligence area in the Company.

• Responsible for the Demand Planning and Sales Information area management, developing and maintaining the short-term and long-term plan, based in market growth and segmentation, market share, technological mapping, products portfolio, retail chains development, promotional calendars and historical data.• Participation in the Sales and Operations Planning (S&OP) process implementation as the area focal point; as well as the preparation of the unrestricted sales plan, and conducting meetings of demand planning and pre-forecast with the top management.• Presentation of the results and forecast disclosure in weekly meetings with the CEO, vice-presidents and directors.• Definition and creation of the area indicators in mid-2014, to monitor the forecast accuracy and planning process improvement, and its impacts in the supply chain, with reduction of 32% in raw material and finished goods stocks; until the end of that year, saving of U$ 20 million. In 2015, reduction of U$ 46 million.• Management, analysis, maintenance and disclosure of the Market reports (IDC, GfK and IT Data).• Consolidation and analysis of all sales information, aiming integrity, information alignment between Trade Marketing, Sales, Market Research and Competitive Intelligence, to support decision-making and the definition of strategies at national scope.• Sales accompaniment of the main retail chains, definition of seasonality by retail chain and product category, analysis and management of information from the main customers (sell in, sell out, stocks, prices, market share and forecast), to identify opportunities for the Company.• Support to Trade Marketing, Press, Communication, New Products and Research areas, with market and trends information.• Responsible for people management, since hiring till the competences development, propitiating quality, agility, rework decrease and turnover reduction.

• Responsible for short-term and long-term sales forecast, starting the Sales and Operations Planning (S&OP) process, aiming inventory costs reduction and production optimization.• Participation in the implementation of the S&OP as the area focal point; as well as the preparation of the unrestricted sales plan, and conducting meetings of demand planning and pre-forecast with the top management.• Analysis, indication and implementation of the ForecastPRO tool to assist in forecast preparation and the S&OP process control, reducing 4 working days/month in the preparation of the unrestricted sales plan.• Commercial goals setting through market volume projection and market share by region, brand and channel, to leverage sales volume. Monitoring results, disclosure and understanding of the strategies for the Sales Regionals. • Definition and implementation of the Distributors Sales Information Project, to control stocks and leverage sales in this channel.• Analysis and monitoring of the Key Performance Indicators (KPIs) from Sales and Distribution, according to Philip Morris International patterns, and other local indicators to attend local needs.• Analysis, maintenance, disclosure and management of the Market reports (GfK and Nielsen) aiming the accompaniment and management of the market trends by region, and the opportunities in each area.

- Responsible for the short-term and long-term Sales Forecast, starting the Sales and Operation Planning process, aiming cost reductions in inventories and production optimization; - Establishment of sales objectives through the projection of market volume and Philip Morris market share by region, brand and channel, in order to reach the strategic basis. Understanding of the strategies and disclosure to the Sales Branches

- Responsible for products formatting based in services, offering them: process and service description, internal flows for operation, prices, publishing campaigns, sales support, result accompany for improvements in the process and possibilities of creating new services;- Backing and argumentation for service sales by the Sales area;- Interface between the Technical Service and Sales areas, being responsible for: maintenance and repair price lists, contract drafts, campaigns and presentations, accompany of the process of new products introduction, formatting of personalized contracts (differentiate times, specific activities), concurrent and other Local Companies analysis.- Responsible for data base programming in digital switching public telephonic centrals (EWSD).