Rafael Laslowski Email & Phone Number

Guarapuava, Paraná, Brasil

Guarapuava Area, Brazil

Responsible for the implementation of the Market Intelligence area in the Company.

Curitiba Area, Brazil

• Responsible for the Demand Planning and Sales Information area management, developing and maintaining the short-term and long-term plan, based in market growth and segmentation, market share, technological mapping.
• Participation in the Sales and Operations Planning (S&OP) process implementation as the area focal point; as well as the preparation of the unrestricted sales plan, and conducting meetings of demand planning and.
• Presentation of the results and forecast disclosure in weekly meetings with the CEO, vice-presidents and directors.
• Definition and creation of the area indicators in mid-2014, to monitor the forecast accuracy and planning process improvement, and its impacts in the supply chain, with reduction of 32% in raw material and finished.
• Management, analysis, maintenance and disclosure of the Market reports (IDC, GfK and IT Data).
• Consolidation and analysis of all sales information, aiming integrity, information alignment between Trade Marketing, Sales, Market Research and Competitive Intelligence, to support decision-making and the definition.

• Responsible for short-term and long-term sales forecast, starting the Sales and Operations Planning (S&OP) process, aiming inventory costs reduction and production optimization.
• Participation in the implementation of the S&OP as the area focal point; as well as the preparation of the unrestricted sales plan, and conducting meetings of demand planning and pre-forecast with the top management.
• Analysis, indication and implementation of the ForecastPRO tool to assist in forecast preparation and the S&OP process control, reducing 4 working days/month in the preparation of the unrestricted sales plan.
• Commercial goals setting through market volume projection and market share by region, brand and channel, to leverage sales volume. Monitoring results, disclosure and understanding of the strategies for the Sales.
• Definition and implementation of the Distributors Sales Information Project, to control stocks and leverage sales in this channel.
• Analysis and monitoring of the Key Performance Indicators (KPIs) from Sales and Distribution, according to Philip Morris International patterns, and other local indicators to attend local needs.

- Responsible for the short-term and long-term Sales Forecast, starting the Sales and Operation Planning process, aiming cost reductions in inventories and production optimization; - Establishment of sales objectives through the projection of market volume and Philip Morris market share by region, brand and channel, in order to reach the strategic basis..

- Responsible for products formatting based in services, offering them: process and service description, internal flows for operation, prices, publishing campaigns, sales support, result accompany for improvements in the process and possibilities of creating new services;- Backing and argumentation for service sales by the Sales area;- Interface between.

International Trade Intensive Course, International Trade

Master Of Business Administration (Mba), Project Management

Graduation, Electronic Engineering

Electronic Engineering, Engineering

Master Of Business Administration - Mba, Gestão Estratégica De Projetos E Processos