Rafael Lopes Email & Phone Number

Toronto, ON, CA

Vaughan, Ontario, Canada

Mississauga, Ontario, Canada

Toronto, Ontario, Canada

• Creation, execution and implementation of optimized digital content targeted to the Brazilian population interested in Humber.
• Recreate the digital approach of Social Media accounts to better engage the community, diversifying themes and formats.
• Rebuild communication strategies meeting Humber standards and the needs of our customers during the back-to-in-person classes.
• Schedule strategic content seeking to meet the customers’ needs and increase engagement by stimulating interaction.
• Monitor and measure content and page performance and provide creative insights into communication strategies to drive customer satisfaction.
• 200% increase in the average engagement and likes of the page followers, with the creation of content related to Humber's services and student testimonials.

São Paulo

• Acted together with the development team, providing support in contract management, network development and project monitoring.
• Assisted in budget preparation, strategic presentations and in planning new business development events.
• Managed data and platforms administered by the area to provide strategic information to other departments of the company.
• Represented the Development department for the other departments and participation in meetings and committees of the company.
• Provided exceptional relationships with investors by providing high-level customer service through Social Media channels, responding immediately with accurate information and creative solutions.
• Assisted in the recreation of the digital approach of the Development website to better engage with the investor's community, diversifying topics and formats.

São Paulo

• Responsible for the control of accommodation and media for the barter project with the main media vehicles in the market (Google, FOX, Kallas, MIX Radio, Eletromídia, Avianca, RedeTv, among others).
• Acted as a problem-solver, anticipating strategic problems internally and externally, providing permanent solutions to meet the other department and client's needs.
• Controlled, paid and split the entire Media & Advertising department budget, working with five different countries (Brazil and Hispanics) and more than 9 hotel brands (from Economic to Luxury).
• Analyzed opportunities within new partnerships to promote the brand through the AccorHotels barter project.
• Assisted in creating, releasing access and managing hotel accounts on Facebook and Instagram.
• Managed the hotels’ social media profiles to ensure they were following the marketing guidelines.

Diploma, Advertising And Marketing Communications

Bachelor Of Business Administration - Bba, Administration, Business, And Marketing