Digital Marketing Manager
Current- Responsible for the brand’s digital rebranding on the Iberia market- Develop, execute and analyze digital strategies/campaigns.- Responsible for the Social Media Marketing strategy for Portugal and Spain.- Creativity, strategy, execution and implementation of campaigns in various platforms (Facebook, Instagram and Tik Tok), organic and paid.- Landing page creation and website management under Wordpress (Elementor).- SEO optimization - Google Adwords. Creation and campaign management of Paid Search and Display Advertising.- E-mail Marketing (MailChimp)- Identifying and managing social media influencers (sports, family, teens and Kids).- Managing a Team of content creators (Portugal and Spain), and ocasional, supporting them in this role (using Photoshop, Ilustrator, InDesign and Premiere).