Marketing Executive and Consultant with extensive management experience in leading multinational companies operating in Mexico. Professional Certified Marketer (PCM) in Content Marketing by the American Marketing Association. Top Specialties: Marketing Strategy, Digital Marketing and Content Marketing. Marketing Management experience spanning diverse industries in B2C and B2B markets. Deep understanding of the American and Mexican cultures, and their differences in consumer behavior and business practices. Fully bilingual in English (99%) and Spanish (native) with very strong writing and communication skills. Over 22 years of managerial experience including 17 years in marketing and 3 years in export sales. Great analytical, planning and organizational skills. Leadership and team building experience. Able to effectively mix traditional marketing strategies with digital and content marketing strategies to help organizations increase sales and profit results and improve customer service and retention. Experience in sales of financial products and services. Skills and Specialties: Marketing Strategy and Planning, Digital Marketing, Content Marketing, Advertising, Promotion, New Product Launching, Product-Line/Brand Management, Market Research and Analysis, Marketing-Budget Planning and Control, Brand Equity development, Corporate and Brand Image standardization, development of Marketing Communications and Collateral materials, Trade Exhibitions and Events.