With over 8 years of work experience in data analytics and 7 in financial services, I am passionate about developing analytical teams and transforming data into insights to drive strategic decisions and outcomes. I have a strong background in predictive modeling, forecasting, and media mix optimization, as well as an MBA degree from the University of Texas at Austin. As the Media Mix Model Lead at Dell Technologies, I oversee the US market for Dell.com and lead global media mix model projects that enable effective and efficient marketing investments across multiple channels and regions.In my previous role as the Manager of Data Analytics at Dell Technologies, I managed a team of 7 data scientists that provided data-driven guidance to the Consumer and Small Business segment in the Americas and EMEA markets, as well as supported the evolving APJ market. I oversaw the development and maintenance of 50 forecasting models globally with over 92% accuracy, and helped simplify and evolve data insights for multiple stakeholders across the organization. I leveraged my skills in Power BI, Python, and R to create and present dashboards, reports, and recommendations that enhanced business performance and customer satisfaction.