Comunicación, Asuntos Públicos.

A cargo de Prensa, Comunicación y Asuntos Públicos.

Asuntos Corporativos y Medios

Asuntos Públicos y Medios de Comunicación.

Responsible for the outline and development of a comprehensive communications strategy in line with corporate goals.Responsible for the development and coordination of various communication tools aimed at corporate internal and external audiences.Company spokesman in the corporate arena, with Chambers, Councils, Federations, etc.

Responsible for the development and coordination of Institutional Communication, both internal and external. - Preparation of various communication tools: House Organ, Annual Report, Newsletters, Institutional Advertising Campaigns, Videos, Shows, etc.Responsible for the analysis and execution of programs in connection with Corporate Social Responsibility (Corporate Volunteer Program, Community Programs, Relations with NGOs)Development of relations with the Executive and Legislative Branches of Government, and continuous contact with the Media.Company representation at corporate level: IAPG, ADIGAS, CEADS (members of the Corporate Responsibility council) ACDE, Forums.This position reports directly to the Area Director and to the General Manager.

Institutional Communications Manager 1995 / 2000 Generation of content and supervision of institutional publication distribution and diagramming, aimed at spreading issues that are of interest to the company (House Organ, Annual Report, etc.)Development of relations with the specialized press to get, through it, better access to audiences of interest to the company (graphic, television and radio media institutional advertising)Outlining of institutional promotion means to develop the Corporate Image.Collection and provision of information about Company’s activities to the media in order to consolidate the institutional image.Budget preparation and control to ensure that the activities and initiatives are in keeping with said budget.

Promotions Senior Analyst 1993 / 1995Development and implementation of consumer promotions, sales promotions, sampling and sponsorship shows.Preparation of direct marketing programs, preparation and segmentation of data bases.Development of promotional packs and POP items.Measurement methodology.Budget control.Profitability analysis.Quality control.

Account management.Credit cards.Loan analysis