Rafael Schefer Email & Phone Number

State Of Rio Grande Do Sul, Brazil

Ivoti, Rio Grande Do Sul, Brasil

• Priority is an innovative footwear manufacturer that stands out by offering full-service development, production and outsourcing. With over 35 years of experience in the industry, our passionate and creative team has.
• In 2018, I was responsible for restructuring the company's operations, aligning production capacity with demand, succession, and debt
• During this process, I actively participated in the transition that culminated in the group's entry into Judicial Recovery
• As the leader of the process, I was responsible for choosing and hiring the support team for the Judicial Recovery, including financial management, auditing, and lawyers
• Additionally, I had the responsibility of managing the relationship and communication with the company's suppliers and financiers, both before and after the Judicial Recovery, ensuring the continuity of production and.
• I led negotiations and built the judicial recovery plan, including approval with creditors, asset sales to fulfill the plan and operational reorganization.

Ivoti, Rio Grande Do Sul, Brasil

• Through the management of the internal team, external partners, and representatives, I lead projects to develop and manage the brands of the company in the Brazilian and international markets. My main activities.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Execution of the ready-made product inventory management project to reduce lead time, increase turnover, and integrate R&D, commercial, and supply teams
• Active participation in the succession process of the company and family founder
• Implementation of an e-commerce partnership with an external team and definition of strategies to mitigate existing channel conflicts
• Pricing: definition of pricing strategy between channels and positioning according to the brand and competition

São Paulo, São Paulo, Brasil

• Investor and Board Member
• Construtech | IoT | AI
• Improving productivity in Construction Business#Investor #IOT

Rio Grande Do Sul, Brasil

• Developed relationships with clients and potential clients to improve business growth.
• Through the prospecting of clients during visits and fairs, my objective as an international trader was to contribute to the internationalization of the brands of Grupo Priority
• During my period in the company, I have visited over 40 countries, and the percentage of international sales in the revenue has increased from 6% to 18%, resulting in more than USD 18MM in exports per year
• Germany, Finland, Spain, and the Middle East are among the highlights
• Through the expansion of the product portfolio, I also formed partnerships with licensees in India for local production and in China to supply other markets more efficiently.#Export #InternationalBranding #Footwear

Madrid E Região, Espanha

• International experience in prospecting and developing clients for the non-Hispanic community, enhancing skills in different markets and cultures, and emphasizing communication, adaptability, and client services.
• Answered high volume of phone calls and email inquiries.
• Negotiated contracts and product prices by collaborating with vendors and developers.
• Created, edited and forwarded spreadsheets and documents
• Built relationships with clients to establish new contracts

• In my role as, marketing assistant, I managed sales points, promotional campaigns, and events to increase sales and brand visibility.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Master Of Business Administration (Mba), Business Administration

Gestão Financeira, Finanças