Rafael Schefer

Rafael Schefer Email and Phone Number

Diretor Executivo @ Priority Shoes
State of Rio Grande do Sul, Brazil
Rafael Schefer's Location
Ivoti, Rio Grande do Sul, Brazil, Brazil
Rafael Schefer's Contact Details

Rafael Schefer work email

Rafael Schefer personal email

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About Rafael Schefer

Rafael Schefer is a Diretor Executivo at Priority Shoes. He possess expertise in microsoft office, strategic planning, desenvolvimento de marcas, marketing strategy, sales management and 13 more skills. He is proficient in Inglês and Espanhol. Colleagues describe him as "Rafael was one of the greatest professionals I worked with The Best CEO I've Ever Had An Executive with a Core Business System Vision and an Incredible Future Vision It has incredible analytical power, which makes it unique in the decision-making process. Humble and with High Maturity Posture is a Full Executive Committed to the business, he walks through all sectors and boxes of the organizational chart Rafael was one of the greatest professional examples I've had, an… Show more" and "Rafael Schefer is the person I will never forget in my life. He was the one who gave me the opportunity to work at the giant company WEST COAST Shoes (mid 2007), where I show my skills and grew professionally. This experience helped me to conquer new skills and grow my networking. Even when I was in Ireland, I could use the experience I gained at West Coast. He is a truly "human" who understands each other’s points of view and knows how to command a company of its size. I… Show more"

Rafael Schefer's Current Company Details
Priority Shoes

Priority Shoes

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Diretor Executivo
State of Rio Grande do Sul, Brazil
Employees:
52
Rafael Schefer Work Experience Details
  • Priority Shoes
    Diretor Executivo
    Priority Shoes
    State Of Rio Grande Do Sul, Brazil
  • Priority Shoes
    Ceo
    Priority Shoes Jul 2019 - Present
    Ivoti, Rio Grande Do Sul, Brasil
    Priority is an innovative footwear manufacturer that stands out by offering full-service development, production and outsourcing. With over 35 years of experience in the industry, our passionate and creative team has an in-depth knowledge of the footwear chain, driving your business growth in a unique way.• In 2018, I was responsible for restructuring the company's operations, aligning production capacity with demand, succession, and debt• During this process, I actively participated in the transition that culminated in the group's entry into Judicial Recovery• As the leader of the process, I was responsible for choosing and hiring the support team for the Judicial Recovery, including financial management, auditing, and lawyers• Additionally, I had the responsibility of managing the relationship and communication with the company's suppliers and financiers, both before and after the Judicial Recovery, ensuring the continuity of production and the legality of the process• I led negotiations and built the judicial recovery plan, including approval with creditors, asset sales to fulfill the plan and operational reorganization.• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.#footwear #Shoes #Reestructuring #M&A
  • Grupo Priority
    Brand Director Management
    Grupo Priority Jan 2009 - Jun 2019
    Ivoti, Rio Grande Do Sul, Brasil
    • Through the management of the internal team, external partners, and representatives, I lead projects to develop and manage the brands of the company in the Brazilian and international markets. My main activities included: 1- Implementation and management of a product tree strategy to improve product management and expansion, resulting in a reduction in the number of samples and SKU overlap, optimizing resource investment and reducing 30% of production tooling• Planned, implemented and tracked sales and marketing strategies to promote brand products.• Execution of the ready-made product inventory management project to reduce lead time, increase turnover, and integrate R&D, commercial, and supply teams• Active participation in the succession process of the company and family founder• Implementation of an e-commerce partnership with an external team and definition of strategies to mitigate existing channel conflicts• Pricing: definition of pricing strategy between channels and positioning according to the brand and competition• Management of the brand image through developed "Brand Plan" and "Brand Calendar" tools, with routines to increase brand recognition and consistency in actions and investments.#Sales #Branding
  • Connectdata
    Advisory Board Member & Investor
    Connectdata May 2019 - Present
    São Paulo, São Paulo, Brasil
    • Investor and Board Member• Construtech | IoT | AI• Improving productivity in Construction Business#Investor #IOT
  • W. Solutions Representações Ltd
    International Trader
    W. Solutions Representações Ltd Jan 2004 - Dec 2008
    Rio Grande Do Sul, Brasil
    • Developed relationships with clients and potential clients to improve business growth.• Through the prospecting of clients during visits and fairs, my objective as an international trader was to contribute to the internationalization of the brands of Grupo Priority• During my period in the company, I have visited over 40 countries, and the percentage of international sales in the revenue has increased from 6% to 18%, resulting in more than USD 18MM in exports per year• Germany, Finland, Spain, and the Middle East are among the highlights• Through the expansion of the product portfolio, I also formed partnerships with licensees in India for local production and in China to supply other markets more efficiently.#Export #InternationalBranding #Footwear
  • Moddo.Com
    Sales Assistant / Intership
    Moddo.Com Aug 2003 - Dec 2003
    Madrid E Região, Espanha
    • International experience in prospecting and developing clients for the non-Hispanic community, enhancing skills in different markets and cultures, and emphasizing communication, adaptability, and client services.• Answered high volume of phone calls and email inquiries.• Negotiated contracts and product prices by collaborating with vendors and developers.• Created, edited and forwarded spreadsheets and documents• Built relationships with clients to establish new contracts
  • Industria De Calçados West Coast Ltda
    Marketing Assistant
    Industria De Calçados West Coast Ltda Jul 2001 - Apr 2002
    • In my role as, marketing assistant, I managed sales points, promotional campaigns, and events to increase sales and brand visibility.• Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Rafael Schefer Skills

Microsoft Office Strategic Planning Desenvolvimento De Marcas Marketing Strategy Sales Management Project Management Negotiation Planejamento Empresarial Forecasting New Business Development Footwear Brand Developement Varejo Vendas Marketing Brand Development Budget Shoes

Rafael Schefer Education Details

Frequently Asked Questions about Rafael Schefer

What company does Rafael Schefer work for?

Rafael Schefer works for Priority Shoes

What is Rafael Schefer's role at the current company?

Rafael Schefer's current role is Diretor Executivo.

What is Rafael Schefer's email address?

Rafael Schefer's email address is rs****@****.com.br

What is Rafael Schefer's direct phone number?

Rafael Schefer's direct phone number is +519818*****

What schools did Rafael Schefer attend?

Rafael Schefer attended Insper, Universidade Feevale.

What are some of Rafael Schefer's interests?

Rafael Schefer has interest in Economic Empowerment.

What skills is Rafael Schefer known for?

Rafael Schefer has skills like Microsoft Office, Strategic Planning, Desenvolvimento De Marcas, Marketing Strategy, Sales Management, Project Management, Negotiation, Planejamento Empresarial, Forecasting, New Business Development, Footwear, Brand Developement.

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