Rafael Serrano Email & Phone Number

Austin, Texas Metropolitan Area

•Ensured safety and provided secure transportation for The Coyote across a variety of appearances, including live sports events, promo shoots, news appearances, weddings, and community events•Actively participated in skits and physical comedy routines with The Coyote, entertaining and energizing tens of thousands of fans•Executed promotional activities during games, including organizing fan-favorite events like Beach Ball Mania and parachute drops, enhancing fan experience and crowd interaction

•Developed and executed over 20 TV, digital, and radio ad spots for the House Majority PAC in support of congressional campaigns, reaching thousands of Latino viewers across Texas, New York, Colorado, Pennsylvania, New Mexico, and Nebraska •Sourced and curated footage for use in spots, employing distinct visual elements that reinforce the narrative while enhancing viewer engagement•Developed Spanish and bilingual versions to extend the campaigns' reach, contributing to a high success rate among supported candidates

San Antonio, Texas Metropolitan Area

•Crafted compelling copy—including headlines, scripts, and video concepts—for advertising campaigns across print, digital, and social media platforms•Collaborated with the Associate Creative Director, graphic designers, and other creatives on campaigns for clients such as San Antonio International Airport, Goodwill, Greater SATX, and WB Liquors

•Served as ambassador for 20 German Fulbright students with migration backgrounds, facilitating a cultural and academic exchange in San Antonio•Organized and prepared the two-month program prior to students’ arrival, maintaining ongoing communication to support their needs•Coordinated extracurricular activities and excursions over the course of the program, enriching the Fulbrighters’ experience and fostering cultural engagement

•Conducted comprehensive marketing audits, leading to the successful merge and cleansing of thousands of company client records•Spearheaded the creation and implementation of AI-powered support chatbot, optimizing both customer support and internal processes•Collaborated with marketing team to brainstorm and develop engaging social media content across all platforms on a weekly basis

Austin, Texas Metropolitan Area

•Conducted comprehensive marketing audits, leading to the successful merge and cleansing of thousands of company client records•Spearheaded the creation and implementation of AI-powered support chatbot, optimizing both customer support and internal processes•Collaborated with marketing team to brainstorm and develop engaging social media content across all platforms on a weekly basis

Austin, Texas Metropolitan Area

•Scheduled and held brand tastings in various local venues, engaging with potential customers and fostering brand awareness•Communicated product features and brand values to consumers, resulting in increased product interest and sales

Remote

•Communicated with Spanish-speaking immigrants and refugees nationwide, connecting callers with eligible, accessible community resources tailored to their needs•Proactively researched and reached out to organizations, expanding the resource database to better serve clients

Austin, Texas, United States

•Worked as a Team Member, focused primarily on customer interaction and food preparation. Took customer orders and relayed them to team members.•Responsible for restocking and cleaning the restaurant before closing.

Austin, Texas Area

•Worked a summer-long internship at an intellectual property law firm. Internship exposed me to an intersection of technology and law that is uncommon. •Obtained a general overview of the United States patent system and how parents are used by businesses to protect their innovations. Also gained concrete exposure to the implementation of laws as regulations illustrating the duty of the executive branch to execute laws passed by Congress. •Gained experience in various software tools while aiding administrative and operational aspects of the law firm. •Migrated the internal wiki between different platforms, used an online docketing system for case intake and matter audits, and utilized drafting tool to create template figures for patent application shells.

Austin, Texas Area

•Worked in an 8-week internship under the Austin Law Department. •Assisted with administrative tasks in the courthouse, including taking calls and filing documents. •Assisted Chief Prosecutor in compiling research for conferences.

Bachelor'S Degree, Business Administration With A Concentration In Marketing, Psychology

Activities and Societies: Omega Phi, Delta Sigma Pi

Education record

Activities and Societies: Speech and Debate, Cross Country, National Spanish Honor Society, National Honor Society, Mu Alpha Theta