Rafael Trueba Email & Phone Number

Quito, Pichincha, Ecuador

•⁠ ⁠Manage daily communication with Multicines (one of Ecuador's largest cinema chains), ensuring the execution of their digital marketing strategy and meeting campaign objectives.•⁠ ⁠Assess client requests, offer recommendations, and effectively prioritize and organize tasks to the graphic team, acting as a liaison between the client and the internal agency team.•⁠ ⁠Coordinate and collaborate in crafting graphic assets and copywriting for social media posts and ads.

Quito, Pichincha, Ecuador

•⁠ ⁠Generated over 10 advertising campaign concepts for 5+ distinct brands, resulting in successful achievement of conversion goals.•⁠ ⁠Developed and refined creative concepts, guiding the graphic team to accurately convey the campaign's essence and strategy visually.•⁠ ⁠Wrote and edited high-quality and engaging content, ensuring text clarity, readability, and uniqueness, while adhering to brand style guidelines.•⁠ ⁠Collaborated in creating graphic assets for social media posts and ads, ensuring high-quality visuals.

Quito, Pichincha, Ecuador

•⁠ ⁠Designed social media posts tailored to 20+ brands, with a primary focus on Meta and Google Ads platforms.•⁠ ⁠Produced key visuals to drive digital advertising campaigns to success, ensuring cohesive branding and messaging across various channels.•⁠ ⁠Crafted ATL assets for traditional advertisements across offline media channels.

Quito, Pichincha, Ecuador

•⁠ ⁠Provided graphic design solutions for clients such as Sukasa (retailer), TodoHogar (retailer), Pasteurizadora Quito (dairy products), CCQ (chamber of commerce), and Asertia (transportation), encompassing print advertisement, social media, email marketing, and packaging.•⁠ ⁠Crafted character re-designs and illustrations for t-shirt retailer Mangas Shop.•⁠ ⁠Created character designs for personal Dungeons & Dragons projects and campaigns.

Quito, Pichincha, Ecuador

•⁠ ⁠Developed the visual style, created character and environment illustrations, and designed 2D graphic elements for the mobile game "Pet Dash Zoetis".•⁠ ⁠Collaborated closely with the programming team to bring the game to fruition.•⁠ As part of the Story Team, wrote most of the lore for an unnamed project, based in Ecuadorian Folkloreand legends.

Quito, Pichincha, Ecuador

•⁠ ⁠Designed editions 19-24 of the magazine "Numbers".•⁠ ⁠Conceptualized and executed the image (logo, branding, and website) for various corporate events such as "EuroShow 2016", "Automundo 2017", and "Expo Japón 2018".•⁠ ⁠Facilitated regular meetings to address clients’ concerns and collaborate on creative brainstorming sessions.

Quito, Pichincha, Ecuador

•⁠ ⁠Contributed as an animator to web video game projects including “Nanoland”, “Dark Sisterhood”, “Adventure Online”, and “MechWarrior Tactics”.•⁠ ⁠Led as Art Director for the mobile game “Guillotines”.•⁠ ⁠Developed graphic assets for the aforementioned projects.