I play a pivotal role in advancing our products and services, adopting a customer-centric approach. With a deep understanding of the needs and expectations of clients and stakeholders, I serve as an effective representative to the development team, ensuring consistent strategic alignment.My mission is not only to comprehend but also to anticipate customer demands, providing insights that effectively guide continuous product improvement.I apply my knowledge to translate these insights into quick and informed decisions, empowering the company to adapt efficiently to market demands. This integrated approach aims not only to meet but exceed customer expectations, fostering efficient collaboration and achieving impactful results.

I played a pivotal role in driving operational excellence and facilitating team growth by defining clear goals and objectives, applying agile principles, and implementing the Scrum framework for enhanced flexibility and adaptability in our work processes. Embracing the CHA method (Knowledge, Skill, and Attitude), I focused on individual team member development through continuous feedback and training.Concurrently, I integrated regular performance assessments aligned with agile values to foster an iterative and collaborative approach to continuous improvement. Actively involved in operational aspects, I utilized agile techniques for the analysis of team performance, identifying trends, emerging issues, and growth opportunities. This approach facilitated the agile development of action plans to elevate overall team performance.Beyond operational excellence, I contributed significantly to major UX projects for renowned companies, including Google, Uber, Spotify, JusBrasil, Cora, BTG, and C6Bank. This dual focus highlighted my commitment to operational efficiency and innovative user experiences.In addition to these responsibilities, I took charge of understanding stakeholder demands, ensuring a comprehensive grasp of project requirements and successful execution. I closely monitored reports alongside the operational team, fostering interactive collaboration with Project Managers to maintain alignment between project goals and stakeholder expectations. This holistic approach resulted in a remarkable growth of 135% in the first quarter of 2023 compared to the same period the previous year.

I had the opportunity to work closely with the sales team to help drive business growth for the company. My primary role was to identify new business opportunities, conduct market analysis and develop strategies to chart sales goals for the year 2023.To accomplish these tasks, I used a variety of analytical tools and techniques, including SWOT analysis, competitive analysis and financial modelling. In addition, my work focused on building custom reports, forecasts and dashboards to track sales team performance.I worked directly with clients to understand their needs and challenges in order to create custom solutions that met their specific demands. Throughout my experience, I improved my communication skills in different languages. I broadened my understanding of the market and industry trends, allowing me to provide valuable insights and help guide the company's strategic decision-making.

I started my journey at Smart Research as a Business Analyst. For 7 months, my main focus was to map existing structure and process gaps. I was responsible for driving several process improvement and innovation projects, including implementing new sales management technologies and tools and restructuring existing processes to leverage company results.I used SQL skills to create queries and extract data from databases to gain valuable insights into the company's performance. Python skills were used for statistical analysis, visualisation and modelling.This allowed me to identify trends and patterns and better understand customer behaviour and market opportunities.

I was responsible for implementing and structuring the pre-sales process, based on Design Thinking and Growth Hacking methodologies. These techniques allowed us to gain valuable insights about our customers, create customized solutions and increase the efficiency of the entire process.As part of this initiative, I also led the implementation of improvements and automation in the company's CRM process together with the Market Intelligence team. This has enabled us to better manage our data, monitor sales progress and provide a more responsive and effective service to our customers.One of the most exciting aspects of this work was being able to dive deep into the consumer journey using survey-based data analytics. It was exciting to discover valuable insights about our customers and understand how we could improve their experience.

I was responsible for identifying and capturing potential clients to develop new business mergers. Using data analytics, I captured market insights to map opportunities, identify risks and make decisions in order to develop new businesses.

During my time as Sales Coordinator at Egali, I was responsible for monitoring and developing the sales team, focusing on the achievement of their individual and collective goals. I used methodologies based on KPIs and OKRs to define performance indicators and monitor the team's progress, ensuring the achievement of objectives and continuous improvement.In addition, I accompanied the sales team in complex negotiations, ensuring effectiveness and customer satisfaction. Identified and explored potential areas for prospecting and developing new business, aiming to expand the market and increase revenue.I participated in planning sessions for new projects, using the PDCA method to ensure the quality and effectiveness of the strategies. I strengthened the relationship with customers, partners and internal executives, aiming at building loyalty and expanding the network of contacts.With my knowledge of leadership and team management, I was able to develop a collaborative and motivating work environment, where results were achieved in a consistent and sustainable manner. During my tenure, the sales team achieved a significant increase in sales and revenue.Unfortunately, operations were ceased in several units due to the COVID-19 pandemic.

I worked on market mapping through research to create new sales opportunities. The focus was on increasing the volume of additional product purchases (cross-selling) and making new exchanges from existing customers.

My main responsibility was to ensure that the company achieved its sales and revenue targets. To do this, it was necessary to continually prospect new customers and expand our base.An important part of my job also involved drawing up customised proposals that met the specific needs of the customers and reflected the company's added value.I achieved a goal for an all-expenses-paid exchange called Europe Calling. It was a challenging and rewarding project,

My experience as an entrepreneur in a women's footwear and accessories shop encouraged me to pursue a career in business analysis. While running my own company, I realised how important it is to have a thorough understanding of business processes, from opportunity identification and market analysis to strategy definition and performance evaluation.I was able to apply analysis and problem-solving skills in different areas of the business and realised how valuable this was to the company's success. In addition, the entrepreneurial experience allowed me to see first-hand the importance of being data-driven in making any decisions.