Senior Customer Success Analyst
CurrentI currently work as a customer success analyst in the hospitality industry, where I support my clients with data analysis and strategic suggestions to optimize their results.In addition to dealing with external customers, I help organize the support demands of one of our products - CRM -, mainly for the data team, where I provide the customer's context and help the team on how to serve them best. As I have several interactions with the data team, I learned in practice how integrations… Show more I currently work as a customer success analyst in the hospitality industry, where I support my clients with data analysis and strategic suggestions to optimize their results.In addition to dealing with external customers, I help organize the support demands of one of our products - CRM -, mainly for the data team, where I provide the customer's context and help the team on how to serve them best. As I have several interactions with the data team, I learned in practice how integrations between systems work and how to generate specific data for analysis.Customers can choose to have our booking engine, called Letsbook, for which I am responsible for analyzing e-commerce conversion indicators as well as suggesting strategies to optimize the sale of products available at the hotel. Furthermore, the hotel can also purchase CRM - which is a CRM as well as a tool for sending email marketing and SMS/Whatsapp. With the data generated by users on both tools, we create communications for specific segments and understand the consumer patterns and preferences.I am responsible for thinking about the best marketing strategies for my client's business as well as analyzing their data regarding the communications sent on the CRM. In addition to the strategic part, I also provide support to customers of this tool, so I deal with SaaS. Finally, I also help with the strategy of setting up a Lifecycle that best fits the type of business and the hotel's audience.I deal daily with the different areas of the company and end up having contact and learning about the most diverse content on a daily basis, such as: GA, UX, SEO, data team, creative area, among others. Show less