Rafaela Mazzone De Oliveira Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

*Connectly AI is a series B startup focusing on leveraging Gen AI to help businesses manage marketing & customer interactions in their preferred channel.- Leads the strategy for Connectly.ai's WhatsApp product pillar, working directly with the CEO and CTO to shape and execute the company’s vision.- Successfully launched a 0-to-1 native integration with a strategic investor, with the product now trending toward $X million in ARR.- As the second product hire, played a key role in driving the company’s 3x employee growth and 2x revenue growth, contributing to its successful transition from seed funding to Series B.

Singapore, Sg

*Tablevibe is a Y Combinator startup which is disrupting the food delivery market by helping restaurants drive direct online sales- Spearheaded market research and strategic planning initiatives to expand Tablevibe's customer base, resulting in the development and successful implementation of referral and loyalty programs, which will contribute to up 95% increase in revenue. Secured CEO buy-in and managed cross-functional teams to define product requirements and design user-friendly interfaces for the programs.- Developed and executed a comprehensive data-driven strategy by implementing and managing advanced analytics tools (Google Analytics and Hotjar) for Tablevibe clients. Improved conversion tracking, and conversion funnel issue diagnosis that will reduce costs by 70% by driving more direct sales to restaurants.- Defined requirements for strategic payment integration solutions for diverse business needs, including in-person payment and order pick-up, resulting in improved customer satisfaction and streamlined operations.

Mountain View, Ca, Us

I was responsible for "bringing products to market and market insights to product teams":- Effectively synthesized customer feedback into actionable recommendations to the Engineering team. Led the proposal of a $40B brand advertising opportunity, gaining leadership buy-in and receiving recognition with two awards from the Product Management VP and Director.- Developed and executed a go-to-market strategy that captured a $6B opportunity, positively impacting 3k salespeople and 5M Google advertisers. Reversed the negative growth trend in product usage from -15% to +75% YoY, earning an award from the leadership.

Mountain View, Ca, Us

I led Measurement & Attribution product activation for the Americas Google Marketing Solutions Sales Teams:- Identified product gaps and redesigned a roadmap to address the ad measurement and tracking needs of SMB clients in the Americas region. Selected to participate in a competitive 3-month rotation at Google HQ, working closely with PM teams to further drive product development and success. - Spearheaded a project to support thousands of SMB advertisers in addressing and fixing their ads tracking, mitigating a potential $100M loss resulting from changes to privacy policies and tracking technology (ITP) implemented by Apple.- Led over 20 Ad Measurement & Attribution trainings for sales teams and customers, with audiences ranging from 50-500 attendees.

Mountain View, Ca, Us

I managed a portfolio of strategic Google clients, proactively consulting them on their media strategy and Google products expansion:- Led strategic discussions with marketing executives from over 200 companies, assisting them in optimizing a $70M annual budget. Achieved a top 5% ranking among sales consultants globally, earning 6+ awards for customer excellence and sales excellence.- Oversaw a team of 2 people improving customer accounts performance.- Selected as one of 20 individuals for a 1-week immersion experience in Argentina to share product best practices.

Mountain View, Ca, Us

I managed a portfolio of strategic Google clients, proactively consulting them on their media strategy and Google products expansion:• Portfolio management: Led discussions with marketing executives of 200+ companies, helping them optimize a $70M annual budget; ranked among the top 5% sales consultants globally, receiving 1 customer excellence and 5+ sales excellence awards• Project management: Oversaw a team of 2 people improving customer accounts performance; organized 3 external summits• Product expertise: 1 of 20 people selected for a 1-week immersion experience in Argentina to share product best practices

Mountain View, California, Us

*Oppia is a foundation within Google that designs learning experiences focused on the needs of low-income studentsI led the product development strategy for some of Oppia web and app key features:- Developed a comprehensive translation strategy to address the needs of non-English speaking users, resulting in the implementation of a new product roadmap that reached 430k users.- Developed and implemented a market sizing model that improved efficiency and accuracy in feature prioritization and product strategy for the Oppia Product team. The new model was adopted as the standard and recognized with an award from leadership.

Medellin, Antioquia, Co

Mentor to participants of the Latin America Leadership Academy.

Rio De Janeiro, Rj, Br

*B2W is the top 3 e-commerce in Latin America, with a total annual revenue of $1.8B and 10k+ employeesI designed and executed go-to-market sales/marketing strategies in the Games & DVD/Blu-ray Departments:Increased website traffic & sales in the video game category by 30%, leading to a promotion to a more relevant department in 3 months.

I was responsible for contacting international partners in order to get good price quotations and to follow up cargo, and updating the company's database.

I was responsible for assisting the NGO’s project elaboration and the national and international fundraising.

I was responsible for intermediating contact between international buyers and shops, and helping to collect data that would improve sales conversion rate. The event takes place once a year during 4 days.

Master Of Business Administration - Mba, Business Administration And Management, General

Postgraduate Degree In Strategic Management, Business Administration

Bachelor'S Degree, International Relations And Affairs/International Business

Bachelor'S Degree, Relations Internationales