Responsible for revenue generating Marketing and selling related efforts of both Lenox Square Mall and Phipps Plaza properties.

Development and execution of shopping center strategic sales plan, marketing plan, and operating budget.

In charge of all Marketing, Sales and Distribution efforts for the region, with P&L ownership and management of $15M region efforts. Directed forecasting process and engaged with Sr. Corporate Management on business results reviews. Active participant in "ONE RHEEM" Management Group.Only Regional Corporate Manager responsible for all company wide category product offerings reporting to Corporate Group based in Puerto Rico. Designed and implemented 3 year Strategic Regional Business Plan for assigned territory.Strategically re-focused corporate export efforts resulting in 28% regional sales growth. Effectively implemented a new business model for cost reduction and increase of brand porfolio.Developed new business model for sales, distribution and assembly operation in Brazil.Transitioned operation from a direct customer model to a distributor based business model.Directed and managed a team of 12 distributors divided amongst 15 Caribbean & LA countries.Developed new distributor export effort contract reducing legal and business liability.Designed and implemented sales, marketing, and organization strategies that delivered double digit gross margin and profit improvement within three years.

Led a 14 associates' Marketing team towards the development and successful launch of the new El Nuevo Día newspaper and website. P&L ownership and management of $10M Marketing and Media Budget. Successfully led the timely completion of an 8-month new product launching project with over 30% in cost savings vs budget.Effectively developed and implemented new Marketing Department ROI promotional implementation and evaluation effort structure.

Developed six separate product categories achieving $25M ABP prior to Whirlpool acquisition.Accountable for Marketing Department budget worth $3M. Directed and managed a team of 6 distributors divided amongst 8 Caribbean & LA countries. Led the development of distribution, marketing, and advertising strategies for leading brands such as Maytag, Jenn-Air, Amana, and Magic Chef. Designed and launched first company retail corporate idea at international level i.e. Maytag Corner with increased brand retail sales of 32% in a 10 week period.

Key Account Management of over 60 high profile customer partners, achieving the successful implementation of the first company international VoIP solution with revenue of over $1M. Managed, sold, and implemented company-wide telecommunications wireline and wireless solution product offerings. Awarded the Sprint Hero Award for excellence in sales revenue and account management. Worked closely with data and voice protocols such as VoIP, FR, ATM, and IPVPN.

Recruited to manage the largest island-wide volume wireless activation account in Puerto Rico with 45 retail stores and over 400 associates, supervising a team of 8 business associates.Led the restructuring of the Indirect Sales and Marketing Department resulting in the subsequent responsibility of 30% of total company wide activations.Achieved double digit revenue growth 3 years in a row. Obtained #1 national wireless activation ranking and highest hit-rate ratio with the Radio Shack account during a 6 week promotional period.Awarded with the Most Distinguished SalesServed as a member of the Extended Leadership Transition and Management Team

Accountable for P&L Management of $8M budget which included all branded wireless and paging efforts in PR & USVI. Historic company launch of the Star-Tac models in PR with achieving 32% yearly profit revenue.

Accountable for P&L Management of $10M budget which included all sales, distribution, and consumer promotional efforts of the number one recognized brand in Puerto Rico. Designed and executed efforts that attained 43% market share in the soft drink category in Puerto Rico.