• Management of strategies focused on paid media for different aspects of the brand, from B2C to B2B; • Coordination of the digital agency that takes care of the performance of digital campaigns; • Management of creatives, copies, and media plans; • Data analysis, creation of reports, and monitoring of numbers; • Responsible for digital lead capture strategies; • Carrying out strategies for Influencer Marketing: creating online actions, contacting influencers and measuring results; • Constant monitoring of the CRM, building results together with the creative team.; ✔Achievements: For the first time in the brand's history, my team and I reached the goals related to the digital pre-university campaign.

• Development of organic strategies for social networks;• Coordination of the digital agency that takes care of the performance of digital campaigns;• Planning content for social networks, email marketing and push strategies;• Creation of scripts for video content on social networks;• Influencer marketing strategy, research, content brief creation, influencer management;• Planning and monitoring paid media campaigns in conjunction with the digital agency;• Support in offline marketing actions, such as events and exhibitions;• Monitoring SEO strategies.✔Achievements:• Strengthened the brand digitally through research and strategies with influencers.• Responsible for actions focused on MultiVocê, a customer relationship program, integrating offline and paid media.

• Analyze, understand, create and optimize lead acquisition journeys;• Daily monitoring of metrics and performance indicators;• Develop Inbound Marketing strategies for sales funnels and automation flows;• Responsible for strategic planning and development of campaigns for Google Ads, Meta Ads and LinkedIn Ads with a focus on acquiring qualified leads;• Carry out A/B tests and share the results with the team;• Management of SEO and Social Media strategies, creating briefs and guiding the content and design areas;• Carry out strategies for influencer marketing, create actions and measure results;• Constant monitoring with SDRs and AEs, building results together;• Creation of content strategies for social networks, email and the brand's blog.✔Achievements:• Created methods to align email strategies, paid media and organic media. Contributed to the brand's presence on different channels and attracted leads in different formats.• Goal for number of leads from ads and inbound marketing exceeded for 5 months in a row.

• Daily monitoring of performance metrics;• Presentation of results to the board;• Development of a paid media plan for the company's LinkedIn Ads, Google Ads and Instagram Ads;• Responsible for coordinating the Respondents Panel's social media, together with an agency;• Responsible for creating Inbound Marketing growth strategies;• Structuring the company's YouTube channel, monitoring the recordings, creating content and performance;• Responsible for content planning for the company's social networks, guiding the content and design team;

• Digital strategy planning (creation of personas, brand persona, sponsored links, paid media, influence marketing, KPIs and tools);• Brand strategy and Trend Research for other companies;• Preparation of metrics reports for clients' social networks;• Development of online campaigns;• Inbound Marketing Strategies;• Organization of company events, such as producing the podcast Turno Criativo.

• Management of social networks (Facebook, LinkedIn, Instagram), blogs (Wordpress) and email marketing (Mailchimp and RD Station);• Participation in the creation of digital marketing strategies for different types of companies;• Relationship on clients' social networks, responding to comments and monitoring pages.

• Sales associate, knowledge of sales techniques;• Sales report and strategies used monthly to sell more;• Performance in VM (Visual Merchandising);• Relationship with clients;• Study of itens, fabrics, fashion trends.

• Management of social networks, blogs and email marketing;• Writing for social networks, blogs and ebooks;• Social media metrics reports;• Creation of layouts for social media publications and email marketing.