Rafaela Costa

Rafaela Costa Email and Phone Number

Coordenadora de Comunicação | Mídia e Conteúdo @ Avon
State of São Paulo, Brazil
Rafaela Costa's Location
São Paulo, São Paulo, Brazil, Brazil
Rafaela Costa's Contact Details

Rafaela Costa personal email

n/a
About Rafaela Costa

I have been working with social media for eight years and during this period I was able to pursue an MS in Advertising & Business Management with an emphasis in Marketing, which granted me experience in Strategic Planning, Media Buying and Analytical Analysis for integrated campaigns (online and offline).

Rafaela Costa's Current Company Details
Avon

Avon

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Coordenadora de Comunicação | Mídia e Conteúdo
State of São Paulo, Brazil
Website:
avoncompany.com
Employees:
73996
Rafaela Costa Work Experience Details
  • Avon
    Coordenadora De Comunicação | Mídia E Conteúdo
    Avon
    State Of São Paulo, Brazil
  • Avon
    Coordenadora De Mídia E Conteúdo
    Avon Sep 2022 - Present
    - Gestão do time de mídia e planejamento estratégico das campanhas de comunicação B2C;- Gestão financeira da área de Advertising (mídia, conteúdo e PR);- Gestão e análise dos reports de resultados das campanhas de comunicação, análise da concorrência (SOV e SOS), social media, pesquisas Ipsos e Kantar;- Desenvolvimento de planos de mídia integrados com as áreas de conteúdo, marketing de produto, e-commerce, comunicação de vendas e aquisição de novas representantes.
  • Avon
    Senior Marketing Analyst
    Avon Sep 2020 - Sep 2022
    São Paulo
    Atuação no planejamento estratégico de mídia e insights de grandes campanhas como Essa É Minha Cor, Base Sérum com Juliette, patrocínio Big Brother Brasil 2021 e 2022, entre outros projetos.
  • W3Haus
    Media Supervisor
    W3Haus Sep 2018 - Jan 2020
    São Paulo E Região, Brasil
    Clients: Bauducco, Allergan, Grendene and BRF - Direct contact with the client's marketing area; - Market and competition analysis, research related to the target such as consumer journey, purchase decision journey, marketing intelligence and public consumption in the various communication channels; - Definition of media KPIs; - Integration with BI area to optimize campaigns, increase lead generation and develop post campaign reports presenting the results; - Supervision of the processes of authorization and optimization of campaigns on Facebook, Google and Twitter digital tools.
  • Publicis
    Media Coordinator
    Publicis Jan 2017 - Sep 2018
    São Paulo E Região, Brasil
    Client: Procter & Gamble - Direct relationship with communication vehicles and marketing team at the client; - Research of media, consumer behavior and competitors; - Integration with other areas of the agency to develop the communication strategy; - Analysis and negotiation of proposals / projects for the construction of a 360º communication plan; - Offline media planning and purchase; - Campaign optimization; - Coordination of operational campaigns and customer audit processes; - After-sales reports.
  • Lew'Lara\Tbwa
    Media Assistent
    Lew'Lara\Tbwa Jun 2015 - Dec 2016
    São Paulo E Região, Brasil
    Clients: Cacau Show, Coty, Ambev and Omint. - Authorization of online and offline campaigns; - Contact with vehicles and customers; - Assistance in media planning online and offline; - Implementation of campaigns in vertical channels in addition to Adwords and Facebook Ads; - Preparation of digital media reports to monitor daily investment and analysis.
  • Lew'Lara\Tbwa
    Media Intern
    Lew'Lara\Tbwa Mar 2014 - May 2015
    São Paulo E Região, Brasil
    Clients: Cacau Show, CPFL, Omint, Camargo Corrêa, L´Occitane, Friboi and Sabesp - Contact with vehicles; - IP issue; - Financial control; - Campaign implementation and optimization.
  • Tilibra
    Product Marketing Intern
    Tilibra Jan 2013 - Feb 2014
    São Paulo E Região, Brasil
    - Assistance in the development of licensed products and own brand with designers; - Contact with suppliers; - Internal and external approval of communication products and materials with national and international licensors; - Assistance in communication campaigns and events; - Market research for new product development; - Preparation of sales reports.

Rafaela Costa Skills

Publicidade Marketing Marketing Digital Publicidade Online Marketing Social Pesquisas De Mercado Advertising Microsoft Office Microsoft Powerpoint Microsoft Excel Desenvolvimento De Produtos Online Advertising Strategic Planning Marketing Strategy Indicadores Chave De Desempenho Trabalho Em Equipe

Rafaela Costa Education Details

Frequently Asked Questions about Rafaela Costa

What company does Rafaela Costa work for?

Rafaela Costa works for Avon

What is Rafaela Costa's role at the current company?

Rafaela Costa's current role is Coordenadora de Comunicação | Mídia e Conteúdo.

What is Rafaela Costa's email address?

Rafaela Costa's email address is ra****@****.com.br

What schools did Rafaela Costa attend?

Rafaela Costa attended Espm Escola Superior De Propaganda E Marketing, Faculdade Cásper Líbero.

What are some of Rafaela Costa's interests?

Rafaela Costa has interest in Social Services, Children, Environment, Education, Health.

What skills is Rafaela Costa known for?

Rafaela Costa has skills like Publicidade, Marketing, Marketing Digital, Publicidade Online, Marketing Social, Pesquisas De Mercado, Advertising, Microsoft Office, Microsoft Powerpoint, Microsoft Excel, Desenvolvimento De Produtos, Online Advertising.

Who are Rafaela Costa's colleagues?

Rafaela Costa's colleagues are Dina Naoom, Bujug Buneng, Debbie Campbell, Rose Williamson, Cpa, Gemmajoyce Joyce, Davi Lopes, Oprea Adriana.

Not the Rafaela Costa you were looking for?

  • 1
    exiros.com.br
  • Rafaela Costa

    Coordenadora De Rh | Hr Business Partners | Dho | Cultura | Employee Experience
    Uberlândia, Mg
  • Rafaela Costa

    Ux Strategist
    São Paulo, Brazil
  • Rafaela Costa

    International Business Leader | Senior Technology & Services Executive | Ex-Microsoft | Ex-Salesforce | Startup Advisor
    Brazil
    3
    hotmail.com, salesforce.com, salesforce.com

    1 (415) 9XXXXXXX

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