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Rafael Alberico Email & Phone Number
Partner and Head New Business Development
at
Polpo ID
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✓ Verified August 2026
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Who is Rafael Alberico? Overview
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Rafael Alberico is listed as Partner and Head New Business Development at Polpo ID, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Rafael Alberico.
Rafael Alberico previously worked as Board Advisor at Pulse Mais and Partner and Head of the Branding Team at Vor - Inteligência Coletiva. Rafael Alberico holds Master'S Degree In Sport Management And Marketing, Consumer Behavior from University Of Massachusetts, Amherst.
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Polpo ID
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Profile bio
About Rafael Alberico
I am an entrepreneur in the digital media field, a brand strategist, university professor, and researcher.Eight years ago, I founded VOR, a digital strategy agency. During this time, I took on various roles – like any entrepreneur – within the company. As I've always been a copywriter, I led the creative team for several years, specializing in brand management. Over the years, we developed our own work ethodology, blending our expertise in data science with our experiences in branding. This creative and analytical model allowed us to carry out significant projects for notable companies, including Toyota Bank, Inhotim Institute, Leroy Merlin, Pinbank, Futebol Globo CBN, Todimo, among others. After rapid growth, I created and took charge of the agency's sales team. Over these years, we became experts in the financial market, secured major clients, won pitches (and also lost some that stung), and achieved much more than we had imagined. An unforgettable journey.Since the beginning of my advertising graduation days, when I was still an intern at Natura, my dream has been to be a copywriter and make a living by writing. I worked in various agencies, creating numerous ads, brand strategies, manifestos, taglines, and had the pleasure of winning five times, providing services for the 100% Design agency, winning the Brasil Design Award, and creating for brands like Swift, Salomão Zoppi, Wavy, Copacol, and the NGO Gerando Falcões.As an academic, I earned a master's degree in Business Administration and Sports Marketing at the Isenberg School of Management, at the University of Massachusetts - USA. I am at the beginning of my Ph.D. at USP, supervised by Professor Ary Rocco. Today, I am a professor of Advertising and Public Relations courses at Fundação Escola de Comércio Álvares Penteado (FECAP). I have taught in the MBA in corporate communication at Faculdades Rio Branco, Fundação Bradesco, Unifieo, Open Schools, and Iam also a researcher at GEPECOM EEFE/USP (Research Group on Communication and Marketing in Sport at USP), focusing on consumer behavior, involvement, and identity. I love research, and I have already presented my studies in several states of Brazil, in the USA, and in some countries in Europe. I write sporadically about marketing, sports, and advertising for outlets such as UOL, Blog do Juca, Meio e Mensagem, among others.
Listed skills include Marketing, Marketing Digital, Social Media, Microsoft Office, and 16 others.
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Rafael Alberico's current company
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15 roles
Rafael Alberico work experience
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Board Advisor
CurrentFocus on projects and the development of branding guidelines, positioning, and business model. Advisor alongside various C-Levels in the Technology Industry.
Sep 2023 - Present
Partner And Head Of The Branding Team
CurrentMy roles were diverse, and I was always directly involved with the media and data analysis team, but my day-to-day responsibilities as Head of Branding involved looking at our clients systematically and:- Conducting market research to assess brand perception, identify positioning opportunities, and understand audience preferences;- Developing and implementing brand research strategies, including competitive analysis, industry trend analysis, and campaign effectiveness evaluation;- Collaborating with multifunctional teams to gather relevant insights and applying research results in the development of brand strategies;- Creating and implementing brand evaluation metrics to measure the impact of branding initiatives and adjusting strategies as needed;- Providing specialized guidance for the development of visual identity, brand messaging, and communications, based on insights obtained through research;- Staying updated on the latest trends in market research, branding, and consumer behavior.
Mar 2016 - Present
Brand Projects Consultant - Strategist And Copywriter
CurrentBrand Language Project Consultant (branding) and Stakeholder Research Specialist. With 100% Design, I had the pleasure of winning the Brasil Design Award five times and created strategies and slogans such as "Menos muros, mais pontes" for the NGO Gerando Falcões, "Copacol coopera sempre" for Cooperativa Copacol, and "Bom para quem quer um bolo bom de verdade" for Balcão B, a network of simple cake shops.
May 2015 - Present
Professor For The Advertising And Public Relations Courses
CurrentI am a professor of Sports Marketing, International Marketing, and Data Analysis in the Advertising and Public Relations courses.
Jul 2023 - Present
Professor Of Advertising And Public Relations Courses
Professor of Management and Communication in Sport, Advertising Level 2 and Legislation in Advertising.
Feb 2019 - Dec 2020
Professor Of Business Administration And Advertising Courses
Professor in the disciplines Marketing Planning, Information Technology in Marketing and Entrepreneurship.
Aug 2016 - Jul 2017
Mba Professor In Corporate Communication
Professor of the discipline "Communication of Trends".
May 2016 - Jul 2017
Mar 2015 - Jan 2016
Digital Strategy Consultant
Development of strategies for dissemination of projects;Construction of indicators for tracking goals.
Feb 2015 - Dec 2015
Content Manager
Strategy development and project management of the agency's digital accounts (Branding, editorial/content projects, e-books, promotional and engagement actions – gadgets and new formats, scripts for internet advertisements and Webseries.);• Budget control for client's digital investment.;• Responsible for clients accounts such as JBS, GE, International Paper, Natura, Braskemand McDonald's;• Product Manager (prototyping) Adoora – Platform for capturing, selling, content and digital interactivity for cosmetics sellers.
Apr 2014 - Oct 2015
Professor Of The Social Communication Course
- Professor of Advertising Writing, Consumer Behavior, Digital Marketing and Creation for New Communication Formats;- Guidance for course completion work (TCC) and scientific initiation. Presence in Thesis defense committee;- Responsible for cultural activities such as Cine Fecap and Musical Meetings.
Apr 2013 - Dec 2014
Content Coordinator
• Development of the digital communication platform;• Responsible for the stakeholder relationship strategy;• Digital presence plan focused on social networks;• Marketing and communication classes focused on social entrepreneurship for students on the training course offered by the organization.
Apr 2013 - Jul 2013
Copywriter
• Development of digital campaigns for clients such as Seara and HSM Management.;• Convergence strategy between the most diverse digital channels, content and control ofmedia investment;• Writing for digital channels.
Oct 2011 - Jun 2012
Communication Intern
• Development and management of evolution and innovation projects focused on social media;• Development of content and strategies for social media such as Twitter (responsible for the Sustainability and Institutional profiles), Facebook, Flickr and for the Blog Consultoria Natura (reports and development of guidelines);• Production of materials and information for suppliers. Development and maintenance of internal communities, internal marketing actions, incentives and events.
Jul 2010 - Sep 2011
3 education records
Rafael Alberico education
Master'S Degree In Sport Management And Marketing, Consumer Behavior
Bachelor'S Degree In Social Communication, Advertising
Fashion Marketing, Negócios Da Moda
FAQ
Frequently asked questions about Rafael Alberico
Quick answers generated from the profile data available on this page.
What company does Rafael Alberico work for?
Rafael Alberico works for Polpo ID.
What is Rafael Alberico's role at Polpo ID?
Rafael Alberico is listed as Partner and Head New Business Development at Polpo ID.
Where is Rafael Alberico based?
Rafael Alberico is based in São Paulo, Brazil while working with Polpo ID.
What companies has Rafael Alberico worked for?
Rafael Alberico has worked for Polpo Id, Pulse Mais, Vor - Inteligência Coletiva, 100% Design Em Movimento, and Fecap.
How can I contact Rafael Alberico?
You can use AeroLeads to view verified contact signals for Rafael Alberico at Polpo ID, including work email, phone, and LinkedIn data when available.
What schools did Rafael Alberico attend?
Rafael Alberico holds Master'S Degree In Sport Management And Marketing, Consumer Behavior from University Of Massachusetts, Amherst.
What skills is Rafael Alberico known for?
Rafael Alberico is listed with skills including Marketing, Marketing Digital, Social Media, Microsoft Office, Marketing Strategy, Marketing Communications, Microsoft Powerpoint, and Publicidade Online.
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