Responsible for the strategic development of email and all printed marketing collateral for three niche cruise lines. Issued weekly matrix/e-mail and direct mail planning reports. Key liaison with graphic designers and printers on the production of all direct and trade marketing initiatives. Oversaw entire brochure production cycle for those brands that are independently produced for the North American market, including creative, layout coordination, content, images and proofreading. Tracking and log all marketing invoices and payments. Assisted with content, images and copywriting for the three websites.* Achieved a 110% increase in sales * Assisted in creating a marketing initiative database which helped track success and return on investment (ROI) * Created an image library of over 3,000 destination images