Rafaela Moreira Pinto Email & Phone Number

Porto, Portugal

Portugal

- Results obtained (highlights): Mentor award-winning startups; 40 women founders in U.Porto spin-offs; +100 projects mentored; +200 participants in programmes; +50 women mentored; +10 businesses were created as a result of the programmes; manages 116 startups and 40 of them are founded by women. · Manages more than 100 startups in Portugal, supporting the development and growth of projects by promoting training initiatives, networking, identifying opportunities, and building bridges with entities relevant to the business.· Responsible for designing, implementing, and managing the educational programs for entrepreneurial skills development and startup creation.·Supports entrepreneurs in developing and executing the company's marketing plan, determining target markets, strategies for penetrating those markets, creating sales objectives, and identifying the tasks needed to achieve the company's goals.· Assesses the viability of business proposals and helps develop business plans.· Co-author of reports dealing with topics in the startup ecosystem (i.e. Female Founder & Investing Report)

Porto E Região, Portugal

Responsible for helping students, researchers, and PhDs to design a business around their ideas and to cultivate an entrepreneurial mindset.· Supported entrepreneurs in international events for competition, from managing a pipeline of student startups to preparing them for competition to planning and coordination.· Coordinator of various initiatives and projects designed to promote the development and growth of the innovation and entrepreneurship ecosystem at the University.· Organised and participated in international business trips and innovation events.. Analyses market trends, competitors' activities, and internal strengths and weaknesses to formulate effective business strategies. · Establishes and manages productive relationships with partners, companies, suppliers, and clients.

Portugal

· Developed and managed web presence including website and accounts such as Facebook, LinkedIn and Instagram, including the creation of the department's social media profiles that were previously non-existent.· Developed and implemented brand strategic and tactical marketing and communications plans for specific projects and sub-brands.· Coordinator of the biggest entrepreneurship event at the University of Porto, the Entreprenow. · Organized and participated in national and international events and workshops.· Worked with external agencies to plan and implement promotional activities on a national level.· Managed company website redesign, selecting and supervising agency throughout development of new site content.. Created editorial calendar, newsletter and content for the website and social media platforms.

Porto Alegre, Brazil

.Responsible for the University's largest fundraising event, Open Campus. Coordinated around 200 people and worked with cross-functional teams in developing the mobile app for the event, including planning, requirements gathering, development, testing, deployment and performance measurement..Cultivated the ability to anticipate possible problems and identify opportunities, as well as decision-making power and problem-solving skills..Translated customer needs and devised messaging, events and business strategies designed to increase engagement with them, measuring the effectiveness of these University programs..Coordinated for the overall planning of project (including logistics, budget, sponsorship, relationship and marketing)..Managed the budget of all projects, with up to 50% reduction in the planned budget. .Participated in the production of over 14 events annually. .Managed relationships and provided clear direction to teams (management of six people)..Developed and managed the implementation of goals, objectives, policies, procedures and working standards in the events area of the University.

Porto Alegre, Brazil

· Developed, planned, and executed product strategies (portfolio management, positioning, new product development, communication channels) to grow the business through new customer/lead acquisition.· Worked directly with the CEO and Marketing Director in developing the launch strategy for new and existing products.· Defined and executed go-to-market strategies and organizational coordination for new product launches.· Led the team in strategic development to clearly articulate the company's brand values, purpose, value proposition, and tone of voice to B2B and B2C clients.· Worked cross-functionally with creative, sales team, product and IT teams to develop the new designs, brand and product guidelines toolkit to ensure maximum value for customers.· Organized and managed trade shows and events to promote products and build relationships with potential customers.· Participated in the development of the company's new website and first mobile app, with ownership of strategic and tactical direction.· Managed a budget of €1 million.

Managed projects within an advertising agency for brands such as LS Tractor (Agribusiness), Melissa (Footwear), Coca-Cola and Schin (Beverage), Rossi (Real Estate) and others. Key contributions included: - Developed comprehensive business plans that aligned with organizational objectives and market trends. - Created and executed strategic marketing plans to drive business growth and enhance market positioning. - Conducted detailed market and competitor research and analysis to identify opportunities and better understand customer needs. - Provided guidance and support throughout the implementation of strategic initiatives.

Porto Alegre, Brazil

· Developed and implemented marketing plans to achieve sales goals, increase brand awareness, and drive product innovation.· Responsible for the national brands, merchandising, and distribution objectives and strategies for the candies and chocolates brands.· Created and oversaw the development of marketing materials, including product guides, sales presentations, website content, and other resources to help drive sales.· Responsible for category managing the portfolio – analyzing sales/margin/volume data to determine performance trends and action required – pricing, range rationalization, additional marketing, and SKU gaps. · Developed and implemented display material strategies and solutions, to increase point of sale· Collaborated with cross-functional teams, such as sales, marketing, and merchandising, to develop and execute effective marketing strategies.

Phd Student In Creativity And Social And Sustainable Innovation, Creativity; Innovation; Entrepreneurship

M.A. In Communication And Management Of Creative Industries, Communication; Marketing; Business Models; Entrepreneurship, Project Management; Creative Product

Management in marketing, communication, media and creative industries. Development of business models; Creative entrepreneurship.

Future Leaders, Entrepreneurship; Business Model Innovation; Growth Strategies; Leadership ; Marketing

•Business Innovation • Innovation Strategy • Business Model Design • Leadership (People & Talent Management ) • Strategic-Decision Making.

M.B.A. In Strategic Business Management- Pucrs University, Strategic Business Management

Growth Strategy: Design Thinking, Smart, Canvas Business Models, MVP Marketing and Competitive Intelligence Career Management Development.

B.A. In Communications With A Major In Public Relations, Public Relations

Activities and Societies: Strategic communication planning; negotiation; production and creation of events; Press office; internal.