Rafaela Natacci Musto Email & Phone Number

Sliema, MT

_Estratégia de conteúdo AON para Nubank Ultravioleta._Estratégia de conteúdo para mini-projetos com influenciadores.

_Driving innovative digital projects, such as content strategies, social media guidelines, and strategic planning for businesses led by women and female teams, with a focus on delivering impactful insights and solutions._Career mentoring and creative guidance for women who want to rock the digital content market, offering personalized monthly individual.

_Management and execution of content strategies for campaigns and influencer squads for L'Oréal._Focus on developing creative content strategies, trend research, curation, and guidance for co-creation with influencers.

_ Responsible for content and influencer strategy for Claro campaigns._ Collaboration with creative, bussiness intelligence, and media teams.

_Management and execution of content strategies for campaigns and influencer squads for brands such as Unilever and Renner._Focus on developing creative content strategies, trend research, curation, and guidance for co-creation with influencers.

_ Managed influencer campaigns for brands like Vivo, Rexona, Natura and NIVEA, focusing on developing creative content strategies, curation, and cocreation with influencers.

_Lead the real-time content creative and community management teams for the Always and Vick/SonoZzz (P&G) brands during Big Brother Brazil 23, the biggest entertainment program in the country. _For 100 days, my team and I created over 400 real-time content pieces on Twitter, Instagram, and TikTok, leveraging opportunities identified through social.

_Responsible for content and influencer strategies for clients and new business, always combining the best insights, strategic paths, and creative solutions with each client's business needs._Integration with paid media, creative, data intelligence, and business management teams, ensuring a seamless collaboration for continuous editorial intelligence in.

_Responsible for creating content and influencer strategies for the Wella brands in Brazil, bringing opportunities for the brand in various content projects._Coordinated the launching of the Brazilian pages of OPI and Wella Professionals on Pinterest, connecting with the platform's audience in an inspiring manner and staying updated on the key trends.

_Worked closely with the planning team to structure the content strategy for Sadia's repositioning across digital platforms._Provided insights to the creative team to develop concepts and assets, and collaborated with the paid media team to define our investment efforts throughout the year.

_Built the content and influencer strategies for new business, respecting the briefing and bringing strategic paths and innovative creative ideas to captivate the decision-makers during pitches. _Strong collaborative work with the paid media, creative, data intelligence, and business management teams.

_Leadership of Content Strategy, Digital Creative, and Community Management teams, coordinating strategic and creative planning, digital campaigns, and content projects for brands such as HP, Reebok, Adidas, KAYAK, Decathlon, Booking.com, and Avon._Development of training programs and best practice documents, as well as crisis management on social.

_Coordinating digital strategy and planning for social media and campaigns of brands such as General Electric, OMO, Decathlon, KAYAK, Dow Chemicals, and HP._Responsible for executing the content strategy for agency's B2B clients and new business pitches._Leading special content projects and real-time coverage.

_Content Editor for GE Reports Brasil and GE Reports Latin America blogs, with an integrated regional perspective._Developing and implementing digital content strategy for GE, considering business priorities and key annual communication campaigns.Awards:_Top 10 most talked-about campaigns on Brazilian social media during the Rio 2016 Olympic and Paralympic.

_Responsible for creating multi-format content for the GE Reports Brasil blog._Conducting interviews, managing content calendars, and leading editorial meetings.

_Video reporter for TV Senac, covering events organized or sponsored by the institution._Script assistant and content researcher for documentaries.

_Content producer and reporter at the Brazil-Germany News portal, and Brazil-German Magazine, responsible for covering topics on economic and industrial development, the agricultural sector, the medical sector, technology and innovation, and partnerships._Coverage of events organized by AHK in partnership with Brazilian organizations and German.

_Content producer focusing on the environment, sustainability, and social impact for the Natura Ekos blog._Video script assistant for special projects at Natura Ekos, such as mini documentaries highlighting the brand's sustainable production chain.

Bachelor'S, International Relations; Sociology, 10

I graduated with the highest grade on my Bachelor's Thesis: 'Workers on Stage and Cinema in Motion, a Cinematographic Perspective of the.

Bachelor'S, Journalism, 10

I graduated with the highest grade on my Bachelor's Thesis: 'Fábrica em Movimento' (Factory in Motion), which tells the story of Flaskô.