Rafaela Campani Nygaard Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Madrid

• Define and run the product roadmap so it gives answers to the business objectives
• Propose and lead the development of new product features
• Work along with Editorial, Analytics, Design and Development Teams to propose and deliver new product functionalities
• Define QA tests

Madrid

• Led the Digital Product Team and organized the transversal work of the product managers around the three main websites of Grupo Henneo: 20 Minutos, La Información and Heraldo de Aragón
• Defined and ran the product roadmap for the three websites
• Worked with Editorial, Analytics, Design and Development teams to define new product features
• Conceptualized and led the development of new functionalities

Madrid

• Conceptualized and led the development of new functionalities of a Data Management Platform for media websites
• Helped to scale the presence of the platform in more than 15 media outlets
• Defined and ran the product roadmap
• Participated in the launching of Alayans Media (network of Spanish Publishers) which has the DMP Platfom as the its core technology

Madrid Area, Spain

• Working across multiple sectors with global clients including El País, BBVA, Desigual, Repsol, Janssen, Ferrovial, Diario de Cuba, El Universal and the European Commission; defining and leading digital redesign.
• Defining and leading digital redesign projects with creative teams
• Coordination of creation and design of digital and print products including websites, infographics, and Power Point presentations for the Joint Research Centre of the European Commission
• Designing and developing product, content and distribution strategies
• Defining the guidelines and coordinating the 2 year project for the digital transformation of the biggest newspaper in Spain, El País
• Creating and leading Design Thinking sessions for a wide range of clients

Barcelona Area, Spain

• Acting as the main point of liaison and communication between the client and agency to coordinate over 20 new projects for the development and design of websites, tablet and mobile apps, and newspapers and magazines.
• Analysed possible target markets in Europe and Latin America, negotiating more than 15 service contracts in the 2013/2014 period alone
• Developed editorial and business strategies for media companies, participating and coordinating in newsroom organization projects for O Globo in Brazil, Clarín in Argentina and America Televisión in Peru

São Paulo Area, Brazil

• Opened the office in Brazil, reaching important regional markets and closing deals for 18 projects in Brazil
• Coordinated the creation, development and design of the websites, tablet and mobile apps, and newspapers and magazines of O Estado de S. Paulo, O Tempo and Hoje em Dia which reached sales of €500K in its second year

São Paulo Area, Brazil

Coordination of the redesign of newspapers and magazine websites; involved in the redesign of the Daily Mirror's print and digital editions and the Independent print edition; participated in newsroom integration projects.

São Paulo Area, Brazil

Defining daily and weekly agendas; managing the organization and work distribution for a 10-strong design team.

São Paulo Area, Brazil

Creating and editing infographics for 7 daily sections and 15 supplements.

Master'S In Internet Business, Internet

Master'S In Media Management

Activities and Societies: Fundación Carolina Scholarship

Bachelor'S In Journalism

Activities and Societies: Editor of Hipertexto newspaper (published by the School of Communication)