Rafaela Salzer Email & Phone Number

Sydney, Nsw, Au

Wien, Vienna, At

University Guest Lectures on the topics of Consumer Insights, Data & Analytics and Consumer Segmentation Modelling

London, Gb

Uxbridge, West London, Gb

Senior Leadership role leading Data & Analytics in APS [Australia, Pacific & Southeast Asia] with Matrix accountability facing into Global D&A and the APS Business Responsible for building a data team to realize the potential in APS while protecting the value of CCEP's rich data assets and cement its position as the largest and most profitable Coca-Cola Bottler globally. Work collaboratively across the company and the world in cross functional role, driving $M in investment towards greater return through FMCG industry first Price, Pack & Profit Architecture, Trade Performance Optimisation, Dynamic Customer Segmentation and Fraud detection models.Key Achievements: o Strategic Leadership of Data & Analytics in APS [Australia, Pacific & Southeast Asia]o Created from the ground up, led and successfully integrated high performing teams in Data Engineering, Data Science, Data Governance & Quality, Reporting & Visualisation, Business Analytics and ESG Reporting o Delivered significant $ annual incremental EBITDA through effective Data Scienceo Collaborated with Executive Leaders to build organisational data & analytics capability through people, culture and technology platformso Exploitation of data assets to generate business value across APS by leveraging enterprise assets, capabilities and ways of workingo Redefined Green House Gas Emission & other Sustainability Reporting and streamline processes, governance & execution to global scale for regulation and audit compliance

Bondi Beach, Nsw, Au

Pupsy helps dog owners to find, book and review dog friendly places and spend more time with their pups like dog friendly pubs, accommodation, beaches, parks, wineries and so many more categoriesWe have just launched a brand new Booking Platform for you to find, book and review dog friendly accommodation - check it out now!

Bondi Beach, Nsw, Au

Leadership role building up this Tech & Marketing company from scratch and scale to 1M Users annuallyScope: o Full accountability for leading, developing and managing the Product, Technology and Finance aspects of the companyKey Achievements: o Business Idea creation and development of geographically scalable revenue modelo Development & Execution of product vision, customer experience and roadmap, creating useful products and features that meet the needs of our customers and our businesso Lead the Product Development of web and mobile based solutions [IOS + Android] for Pupsy o Technology & Finance Strategy development & execution

Gungahlin, Australian Capital Territory, Au

St Peters, Nsw, Au

Scope: o Leadership of a 300 strong Customer Service, Customer Service Backoffice and Analytics teamo Management of Customer Service & Analytics P/L within % of Revenueo Leadership of significant and disruptive improvements across People, Process & Technology to optimize Business performanceo Crisis Leadership due to significant increase in contactsKey Achievements:o Successful implementation of complete Organisational Restructure to set the team up for success, scale & performance: Restructure of Operational Functions to increase focus on high value areas Setup of new Projects & Process Improvement function to create an environment for business growth & operational excellence Setup of a cross-functional Customer Service/ Supply Chain team to improve Customer Delivery Experienceo Significant enhancements to cadence, roles, accountabilities & responsibilities to increase performanceo Creation & Socialisation of new Customer Experience Vision & Values to raise the baro Provided leadership and expertise for a number of major Technology initiatives to improve performance and saleability + create analytical visibility to the rest of the Business via Customer Experience metricso Implementation of an AI automated Chat Bot to improve CX, reduce consultant cost by 30% & drive revenueo Development of a new Knowledge Management Platform & Framework o Improved Training Framework reducing Training Shrinkage by 70% and increased Employee Satisfactiono Disrupted Customer Care Operations by a complete restructure of the QA Framework & Reportingo Implementation of a Balanced Scorecard to measure performance & improvementso Development of new Analytics Dashboard & measuring of improved Key Customer Experience metricso Inspiring Townhall sessions motivating the team through a challenging periodo Introduction of Engagement Surveys, Talent Reviews & a complete overhaul of Career Paths to increase Employee Satisfaction & Retention + reducing Recruitment costs

London, Gb

Development and Socialisation of a Data & Analytics Strategy and Roadmap plus associated endorsed Business Case for a significant government agency

London, Gb

Engagements in the the Data and Analytics/ Program Management space for the following clients and initiatives :nbn [Chief Data Office | Information Management, Data Governance, Data Quality]Westpac [Consumer Bank | Customer Experience Engine]Genesis Care [IT & Innovation | Azure Cloud Platform, Cancer Care Treatment Recommendation Engine]

Bondi Beach, Nsw, Au

Beach Life Australia Pty Ltd specialises in exporting, marketing and selling of Australian Beach Brands to customers globally with a focus on Europe & Australia through it’s own E-commerce and Data Platform. Leadership role creating, leading and scaling a fully functional Retail and Export Business from scratch. Scope:o Full accountability & responsibility for Product, Technology, Data, Finance, Marketing and Supply Chain;o Lead the implementation, management of the company and scaling; o Development and execution of Product and Digital Strategies; Achievements:o Creation and implementation of Retail and Export Business Model including all aspects of Product, Technology, Data, Finance, Marketing and Supply Chain (Distribution in Australia & Europe)o Development and Execution of Product Vision and Strategy for https://beachlifeaustralia.com + https://beachlifeaustralia.de - fully functional e-commerce platforms including full analytical capabilities, customer management, financial management, product management, customer management and supply chaino 20 Brands, 250 Styles, 65 K Visitors, 17 K Social Media Followerso Digital Marketing campaigns and partnerships with Newscorp and CBA agreed and executed o Huge Media interest created in Austria via TV, Magazines, Newspapers and Online coverage

Sydney, Nsw, Au

(Contract) Engaged for a short term contract to kick off a major, complex Insights & Analytics program implementing Applied Predictive Technologies in Retail Banking Services. (Department: RBS - Strategy)Contract extended to set up the largest Risk Analytics program to date for the bank. (Department: RBS - Risk)

New York, Ny, Us

Global IT Leadership role representing the Asia Pacific and South America Business & IT and leading the global IT Leadership agenda.Regional Finance Leadership role leading Asia Pacific and South America IT and the Regional Finance agenda as a member of the Finance Leadership Team.Scope: o Full accountability for IT in Asia Pacific and South America;o Lead the Global IT and Regional Finance Agenda;o Programme manage all IT Projects and initiatives in the Region;o Relationship owner for vendors and third party suppliers in the Region;o Virtual and f2f environment, extensive travel and management across several timezones;Achievements:o Delivered APSA IT Strategic Solutions Roadmap for 2015;o Delivered first wave of Integration between Beam and Suntory (intranet, email migration and HR Systems) and successfully planned second wave of Integration (networks and systems);o Successfully picked up Programme management of APSA IT projects and improved governance, reporting and global management;Work in progress:o Rolling out global processes and systems in the Region leading to increased efficiency in IT and the Business;o Rolling out Project Management discipline, governance and documentation in the Region contributing to the successful delivery of regional projects;o Improving Operational Excellence by embedding global processes;o Achieving Synergies by bringing the regional IT team closer together and closer to the global teams;

London, Gb

Global Leadership role leading global BI Delivery and the global BI Agenda as member of the BI Leadership Team.Scope:o Manage Delivery budget of £ 5 M (~$10 M) directly and an overall BI budget of £ 10 M (~$20 M);o Full accountability for Global BI Delivery and Enterprise BI Delivery Methodology;o Lead a Delivery team of 30-40;o Relationship owner for vendors and third party suppliers in BI;o Virtual and f2f environment, extensive travel and management across several timezones;Achievements:o Delivered Programs, Projects, Releases, Initiatives and Change Requests globally (128 markets) above target;o Developed, implemented and embedded for the first time at BAT globally Agile Delivery providing a flexible, iterative and collaborative way to deliver Business Benefits resulting in high Customer Satisfaction ratings, improved Delivery quality and therefore decreased cost;o Developed, implemented and embedded next generation Enterprise Delivery Methodology, Organisational Capability and Supplier Strategy for multiple platforms, improving productivity, reputation, customer and team satisfaction;o Received consistently the best ratings in our quarterly Employee surveys across all teams for team happiness, leadership and management;o Substantially improved Supplier Management by introducing commercially sound contracts, selected suppliers and sourcing strategies delivering a cost reduction of ~ 20%;o Streamlined Financial Management of the BI Budget and Delivery Progress Reporting by improving reporting processes, templates and introduction of dashboard status reporting;o Contributed to the development of the BI Strategy and Roadmap, BI Transition Strategy, BI internal Website, one BI team organisational design, Performance Standards, BI Account Plan, Service Management Improvements and Data initiatives overall increasing efficiency in the team and improving Customer Engagement;o Demonstrated Thought Leadership in the BI and Agile Delivery Space;

London, Gb

Global Project Delivery Role managing a large, global programme.Scope:o Managed initial budget of £ 9,1 M (~$18 M) down to £ 3,2 M (~$6.5 M) due to several, planned budget cuts enforced by the ITLT and cost savings from planning;o Lead a Project team of 40 directly and another approx. 30 resources indirectly (Total ~ 70);o 7 different projects;o Virtual and f2f environment, extensive travel and management across several timezones; Achievements:o Project delivered in 2011 on time, budget and scope, despite - complex, problematic and high number of deliverables,- high level of senior stakeholder management required to negotiate scope and manage complexity,- high ambiguity due to a lot of changes to the scope and budget;o Successfully delivered EHP1 SAP BW Upgrade for 21 Instances in four Regions and Global;o Identified and delivered Portal Enhancements and introduction of Bookmarking;o Increased Customer Satisfaction due to delivery of Solution Centre Knowledge Base & On boarding Process and Introduction of Minor Business Release process for a better Solution Centre Experience and a more flexible Change Request method;o Improved efficiency by implementing a new Transport Management Tool (Transport Express), a Data Loading Tool (Gold Client) and streamlining processes;o Provided Analysis for - Implementation of BOBJ,- Move from Classic Hardware to Dynamic Hardware and TCO impacts,- Transition Approach for new ERP/ BW System (TaO),resulting in better decision making (No-Go) for the Project Board;o Lead a large Programme team to success through difficult, ambiguous times receiving very good Employee feedback;o Lead the Senior Project Board and other relevant Senior Stakeholders to better decision making by high engagement, negotiation, excellent presentations and outstanding Project Reporting, Documentation, Planning and Analysis. Closure Report reported very positive feedback about the PM and Performance was rated “Exceed” in 2011;

London, Gb

Regional Project Delivery role delivering complex, large, regional and global projects.Scope:o Project Budgets of about $ 1-3 M;o Lead Project teams of about 10 resources;o Global or ASPAC complexity;o Virtual and f2f environment, travel and management across several timezones;Achievement Highlights:o Delivered multiple projects on time, on budget and on scope being the single point of contact for the project;o Improved decision making for Project Boards by outstanding Project Reporting, Documentation, Planning and Analysis; o Identified that Project (handed to me previously) was not delivering benefits and therefore the best solution was to close it;o First resource in Australia to manage a Global Project (Global Product Costing) from Australia;o Provided successful global Virtual team and stakeholder management;o Increased and influenced relationships across several teams working on the projects;

London, Gb

Strategic Leadership role for Business Intelligence at BAT Australasia.Scope:o Strategic Direction and leadership for Business Intelligence;o Australasian BI Strategy;o Senior BI Stakeholder Engagement and Management internally and externally;o Regional (ASPAC) BI information management;o Australasian Representation in Global and Regional BI Forums and Projects; Achievement Highlights:o Developed the Australasian Business Intelligence Strategy until 2014 in line with global direction, which was accepted and embedded;o Drove acceptance and approval of the BATA Business Intelligence Strategy across IT and all Business Functions within the Area, Region and Globally;o Consulted the Business successfully in the Australasian Area by providing strategic direction and leadership for BI activities (Continuous Business Improvement Projects, Area Integration Project, Reporting Initiatives);o Consulted the Business capably across Asia Pacific on strategic direction and leadership for BI activities (BI Integration of new Acquisition in Indonesia, ASPAC Information Strategy, ASPAC Project Coaching);

London, Gb

Regional Project role managing the engagement between Senior ASPAC Project Management Team and the Senior Global Project Management Team to deliver the Finance 17 Reports project.Scope:o Integration between the ASPAC Finance 17 Reports project and the Global Project Management Team;o Project Change Control;o Project Leadership team and Project Board Member; o Virtual and f2f environment, travel and management across several timezones;Achievement Highlights:o The Project went live successfully and with risk minimised by managing the interactions of the ASPAC and Global Project Teams so that information passed freely but in a controlled manner thereby minimising impacts on the ASPAC Project Team; o Managed the dependencies between the ASPAC and Global project and raised dependencies with the appropriate senior stakeholders;o Implemented an effective Change Control mechanism for the review and clarification of the Business and Technical Blueprint documents produced by the ASPAC F17 Project team;o Managed Expectations and Senior Stakeholders by ensuring internal & external senior stakeholders are kept informed of relevant issues and progress and ensured no surprises;

London, Gb

Lead role for the business/ stakeholder engagement and design and implementation of Business Intelligence (BI) solutions across the area.Scope:o Management of the relationship between the Business and IT on a senior level for Business Intelligence;o Strategic Direction, leadership and management of BI;o Project Management for BI Projects and initiatives;o Senior BI Stakeholder Engagement and Management, IT and Business, internally and externally;o BI Application Support Management;Achievement Highlights:o Delivered business benefits through the successful delivery of BI solutions across the area;o Developed relationships with Senior Stakeholders across the area and was seen as a value-adding partner;o Provided strategic direction and leadership to area corporate functions with regard to BI process improvements and / or capabilities of systems for new enhancements and releases;o Provided BI expert advice to project teams and boards and reviewed project documentation and solution designs to ensure they conform to quality standards and strategic direction;o Developed and maintained relationships with technical partners and peer groups, to enable expert advice on technology utilisation opportunities to be provided to the business;o Improved Support Services for BI by increased engagement between IT and the Business;

North Ryde, Nsw, Au

This role was positioned within the Corporate Finance Department.Scope:o Drive and Deliver Business Intelligence solutions;o Management of Stakeholders/ Business Engagement;==> Gathering and Analysis of business requirements through to the final realisation of project benefitso Project Management of SAP BW 3.5 (including BPS and SAP Portal ) projects;o Management of Project resources;o Identification and implementation of business process and reporting opportunities;Achievement Highlights:o Lead and delivered a new Budgeting process and tool (SAP Business Planning and Simulation) on time, on budget achieving excellent customer results;o Identified and delivered new reports for the CFO in line with his requirements and expectations.

Bella Vista, Nsw, Au

Scope:o Project Management for SAP BW Upgrade;o SAP BW System and User Engagement Management;Achievement Highlights:o Presented to the Woolworths Steering committee and Senior Executives for funding and approval, providing excellent information and receiving good feedback;o Identified Vendors for the project and managed tender process successfully;o Identified improvements for reports, queries and the system together with the Business resulting in developed and executed improvements;o Increased User Engagement by developing and executing a Training programme for the Business, creating and managing a Super User Network, consulting and advising the business on BW functionality and providing exceptional Customer Service;

Bella Vista, Nsw, Au

Scope:o Application and End User Support for SAP BW;o SAP BW Improvement Initiatives;Achievement Highlights:o Developed and executed external monitoring of the SAP BW system loads by own initiative;o Trained SAP BW Users with great success;o Provided an exceptional standard of customer service;

Ultimo, Nsw, Au

o Researched Business Information Systems, Revenue Accounting, Profitability Analysis and ERP Educationo Teaching Assistance in the areas of SAP R/3 and SAP BWo Assisting the SAP-University Alliance Manager at UTSo Tutored the Advanced Postgraduate subject Business Analysis

Analysed and visualized company processes, created process plans, general project assistance

Conducted IT Microsoft Training for Beginners & Advanced Quality Control and execution of ECDL (European Computer Driving License) exams

Designing manuals for IT & Accounting courses using simple language & aid learningConducted IT & Accounting training coursesEvaluated courses for effectiveness & learningManaged the ECDL (European Computer Driving License) Exam processes for the companyConducted and examined ECDL exams

Master Of Business Administration - Mba, Business Administration And Education

Accounting

Australian Corporations Law, Australian Audit And Assurance Services And Australian Tax

Advanced Project Management

Sap

Civil Engineering College Deg, Civil Engineering