Rafael Azzi Email & Phone Number

Greater New York City Area

Nyc

- Responsible for the strategic vision, planning and alignment to corporate goals and objectives for marketing activity in support of all International Tory Burch Retail, Wholesale and Specialty Store divisions. - Identify strategic marketing programs to drive brand awareness and sales for international locations- Drive brand identity and equity, ensuring it is in line with Tory Burch’s domestic and international brand position and the nuances of the market- Measure and report out on successes and opportunities for International marketing activity via KPIs (Key Performance Indicators) on a quarterly and annual basis- International Liaison: Manage Partnerships & Key Agency Relationships- Acting as the liaison between headquarter and the international marketing teams and partner account teams, from point of induction to weekly conference calls.- Responsible for overseeing all international agency relationships and communication cadence- Partner with Corporate Communications Contact to ensure coverage of International Marketing & Success Stories via Quarterly newsletter.- Understand Competitive Landscape, Localization & In-Market Needs- Responsible for developing and delivering insightful presentations and strategies to the executive committee and BOD where appropriate- Responsible for managing Budget with Finance- Develop, Manage and Reconcile International marketing/ PR budget and liaise with finance team to ensure marketing budget is evolving in alignment with business growth

Sao Paulo

Responsible for the development, implementation and execution of the PR and Marketing strategy for international clients such as Tory Burch, Burberry and Bottega Veneta.Oversee international pproduction of communications tools and staff supervision.Main point of contact of brand's headquarters with the local market.

Ny

Responsible for US business operation with focus on Marketing and PR.

Master'S Degree, Creative Leardership

Digital Communication And Media/Multimedia

Leadership And Managment

Ba, Marketing & Advertsing