Rafael Biagi Email & Phone Number

São Paulo, Brazil

• Key account of health and pharma segments;
• Consulting and planning integrated digital marketing strategies such as inbound marketing, performance, social media, content, videos, programmatic ads, SEO, and SEM for all customers;
• Generating insights through the identification and monitoring of market trends, technologies, desk research, consumer behavior, customer journeys and data analysis;
• Managing campaigns and digital media, coordinating all the internal agency teams;
• Identifying KPIs and metrics, analyzing results and creating client dashboards and reports.Main results
• Using agile methodologies, structured and conducted the activities necessary to deepen the understanding of the stakeholder's journeys of over 11 different diseases, which determined and guided the strategies and.

São Paulo, Brazil

• Strategic marketing planning for brand and company products;
• Management of digital and offline integrated marketing campaigns;
• Control of the marketing and brands budget;
• Research and identification of opportunities, partnerships, and actions for lead generation;
• Coordination of communication, events, promotions and public relations agencies;
• Monitoring KPIs, analysis of results, markets trends and competition;

São Paulo, Brazil

• Strategy and annual marketing planning;
• Brand and products advertising campaigns management;
• Coordination of advertising, promotion and digital agencies;
• Development of sales, endomarketing, and customer relationship actions and events;
• Market, trends and competition analysis.Main results
• Management of the marketing department, brand efforts, events and ~12 products life cycles;

São Paulo, Brazil

• Planning marketing and sales campaigns;
• Definition of advertising campaigns and promotional actions;
• Coordination of advertising, promotion and press agencies;
• Monitoring cash flow and the department budget.Main results
• I created the concept, name, brand, identity, campaign ads and sales materials in 15 days. Theproject named CONCEPT was awarded later that year in the Professional-Marketing category ofthe most important contest of the.
• I created a 3-product line from a brand that was already established in the market.

São Paulo, Brazil

• Coordination of the marketing department of São Paulo;
• Brand management (control, application and support to doubts);
• Coordination of the consultant's relationship program;
• Complementary product line management;
• Analysis and preparation of commercial performance reports market share and evolutioncompetitors for each regional unit;
• Identification of opportunities and trends, recommending actions to commercial teams;

São Caetano Do Sul, Brazil

• Strategic brand & marketing communication planning;
• Briefing development;
• Creating advertising campaigns, direct marketing materials and gifts being responsible for final artwork.

Master Of Business Administration - Mba, Business Management With Emphasis On Marketing

Graduation, Advertising

Activities and Societies: Integrante do NPA - Núcleo de Produção Acadêmica. Grupo responsável por planejar e produzir palestras e.

Consumer Anthropology And Trend Analysis, Marketing

Pricing Intelligence

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