Rafael B. Email & Phone Number

Mountain View, CA, US

• Stewarding user trust and protecting them from harmful content and experiences.
• Advising product & cross-functional teams on safety and utility trade-offs at scale and responsible for Search’s News, UGC, Discover, and GenAI for journalism features.
• Guest speaker at leading classes related to Trust & Safety, Misinformation, Tech for Good, and AI for Journalism (Stanford Law School, Stanford's Masters in International Policy, Stanford’s Knight journalism.

San Francisco, California, US

• Strava Metro works with public agencies, consultants, advocates and academics around the world to make active travel safer, more accessible and more efficient for everyone. We do this by surfacing and responsibly.
• Leading go-to-market strategy, brand building, sales, sales operations, and partnership development for allcustomer types (government, consulting, non-profit, and academic) for Strava’s mobility insights unit
• Partnering with product and engineering on implementing best-in-class data aggregation standards thatpreserved insight value while preventing the release of re-identifiable information
• Participating in industry-wide forums on emerging data sharing standards
• Closed Metro's first paid consulting partnership, a new offering I helped develop
• Secured strategic data partnership with largest national advocacy organization

San Francisco, CA, US

• Member of the founding team that launched the BayWheels system across San Francisco, Oakland, Berkeley, Emeryville & San Jose
• Oversaw the regional expansion of the system serving nearly 10K unique weekly riders - recognized as the most equitable in the country
• Responsible for evaluating and sharing performance data with government partners
• Directed the planning and deployment of the region's first 350 stations, >4K bikes and >40 square miles of dense urban service area
• Responsible for public & private partnership development, system design, siting, permitting, equipment readiness, station deployment, and network maintenance across >10 Bay Area cities and agencies including SFMTA.
• Lead a purpose-built team of >20 planners, engineers, project managers & vendors, as well as an >$15M budget, to scale the system in a timely, efficient and community-responsive way

• Management team member leading the Finance, Legal & Business Intelligence teams
• Oversaw budgeting and planning during a period of >100% headcount and revenue growth
• Managed outsourced finance, accounting, tax and legal teams (8 individuals across 5 organizations)
• Secured seven-figure venture debt facility
• Managed the company’s first bottom-up budgeting & cost reduction exercises resulting in 50% marginal COGs reduction, 20% Opex reduction, 30% gross margin improvement, and >$1.5M in annual savings.
• Designed and executed new GTM strategy including pricing, forecasting, commissions, legal and sales ops elements

San Francisco, CA, US

• Built the company’s first dedicated eCommerce function and delivered >50% YoY revenue growth
• Oversaw the online launches of two highly-regulated, premium products (along with Pax’s international expansion into 5 EU markets)
• Managed >$2M budget including an internal team of 4, outsourced developers and several vendors
• Used sales and customer support data to shape R&D, merchandising, supply chain, and fulfillment efforts
• Led online acquisition, conversion and LTV optimization, and retention strategies

• Independently authored a study entitled, “Reducing the Cost of Doing Business in South Africa”*
• Co-wrote Ministerial speech entitled, "Collaborating for Impact: Changing The South African Story of the Future Workforce"
• Assisted in the compilation of the economic chapter of the National 20-Year Review

GB

• Focused on growth and business transformation strategy in the U.S. health insurance market. Select project experience:
• Developed an enterprise strategy and roadmap to aid a leading healthcare payer ensure readiness for participation on multiple state health insurance exchanges
• Managed a major outsourcing project for a leading payer with targeted annual savings of >$400M
• Evaluated and redefined a payer’s California provider strategy in light of disruptive regulatory,competitive, demographic and technological forces
• Forecasted the national healthcare reform impacts on the dental benefits industry including regulatoryanalysis, scenario planning & strategic positioning options for leading Northwest dental insurer
• Evaluated and prioritized M&A-led growth strategies for a leading Northeast dental insurer

New York, NY, US

• Spearheaded the establishment of the London office and led client service for all UK clients
• Directed the company’s competitive intelligence and business development efforts

• Assisted in establishing two private equity funds in the resources (~$200M) & infrastructure (~$250M) sectors
• Represented the firm at the 2007 World Economic Forum on Africa

• Acquired Series 7 license (at age 19)

New York, NY, US

Master'S Degree, International Policy

Ba, Politics, Philosophy & Economics