Rafael Calderón Domínguez Email & Phone Number

San Andrés Cholula, Pue., Mx

Puebla, México

I play a pivotal role in executing and optimizing marketing strategies for a diverse portfolio of clients. Over the years, I have collaborated with more than 35 brands, and currently focus on delivering tailored content strategies and operational excellence to select clients. My responsibilities include: • Content Strategy & Execution: Collaborating with the strategic lead to develop and implement content strategies that align with overarching marketing goals. I create and optimize… Show more I play a pivotal role in executing and optimizing marketing strategies for a diverse portfolio of clients. Over the years, I have collaborated with more than 35 brands, and currently focus on delivering tailored content strategies and operational excellence to select clients. My responsibilities include: • Content Strategy & Execution: Collaborating with the strategic lead to develop and implement content strategies that align with overarching marketing goals. I create and optimize advertising materials, including high-performing ad copies and visuals, achieving up to an 11X ROAS and a 4X ROI for specific clients. • Content Creation & Copywriting: Designing compelling advertising concepts and persuasive copy for campaigns across multiple channels, including social media, websites, and e-commerce platforms, ensuring alignment with commercial objectives. • Performance Content Development: Producing ad creatives that drive measurable results in paid media campaigns on platforms like Meta Ads and TikTok Ads. • Influencer Marketing: Managing every aspect of influencer marketing campaigns, including planning, negotiation, coordination, and execution, ensuring objectives such as reach, engagement, and brand positioning are met consistently. • Team Leadership & Collaboration: Coordinating a multidisciplinary remote team using tools like ClickUp, Slack, Zapier, and Notion to maintain streamlined workflows and deliver high-quality results. • E-commerce Optimization: Contributing to the success of select e-commerce clients by creating strategic content and on-site copy that, in specific cases, has led to a 138% increase in sales and a 230% boost in Average Order Value (AOV). Show less

Puebla, México

- I managed the creation of marketing strategies for various company clients.- Coordinated and executed copywriting across different channels for brands such as Grupo Clarasol, OnCloud, Mediform, Centros Avanti, Jobs Coworking, as well as the agency itself, covering their organic strategy and blog posts for different sites.- In addition, I handled the various influencer marketing campaigns that these brands had throughout my time with the company.

Puebla, México

I led the creation and management of over 35 national and international influencer marketing campaigns, working with brands such as Rappi, Acapella, and festivals such as Tecate Comuna (2019), Catrina Festival (2019), and Halloween 3 Brujas (2021).

Puebla, México

I coordinated and executed the various influencer marketing campaigns that the company had during those years, from the creation of the advertising concept to the contact and management of the selected profiles for these campaigns.

Education record

Licenciado En Creación Y Dirección De Empresas, Creación Y Dirección De Empresas

Marketing