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A Digital Media professional with ample experience in Content Strategy, Audience Development and Newsroom Management for the Hispanic market having worked for more than 15 years in leading Spanish-language media companies in the United States. A seasoned media executive with managerial competencies driven by editorial integrity, metrics and performance.
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Vp, Digital ContentImpremediaNew York, United States -
Board MemberLocal Media Consortium Jan 2021 - PresentClayton, Nc, UsThe Local Media Consortium (LMC) is a partnership of local newspapers, broadcast stations and digital media companies across the United States representing more than 3,000 news outlets with an audience footprint of 212 million monthly unique visitors (Comscore). The LMC is committed to leveraging the latest technology and partnerships for increased revenue and audience growth to further the sustainability of local journalism. -
Vp, Digital ContentImpremedia Oct 2015 - PresentBrooklyn, New York, UsResponsible for the content teams of all Impremedia digital properties, including La Opinión in Los Angeles, El Diario in New York City, La Raza in Chicago, and the vertical sites Solo Dinero, Siempre Auto, La Vibra, Comedera, Estar Mejor, Bien Bonita and No Muy Caro.Roles and responsibilities:· Develop editorial, audience and market content strategies.· Define strategies to strengthen the offer to commercial clients.· Newsroom structure, training and hiring.· Plan and manage editorial budget.
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News DirectorImpremedia Feb 2014 - Sep 2015Brooklyn, New York, UsLed news operations in print and digital of all content teams across ImpreMedia brands.Accomplishments:· Increased online traffic to ImpreMedia sites a 130%.· Redesigned newsroom and all ImpreMedia products along with Content VP.· Hired a talented team of editors and reporters with digital skills. · Worked with the Content VP to develop new products and media strategy.· ImpreMedia won 35 medals (14 golds) at NAHP 2015 Jose Martí Awards.
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Director, Digital Editorial StrategyUnivision Communications Inc. Aug 2013 - Feb 2014Miami, Florida, UsWorking in the Corporate Marketing team, defines the content strategy for the homepages of Univision.com and UVideos in all their different platforms: online, mobile and apps. Manages the SEO strategy for Univision digital content. Coordinates marketing campaigns for digital specials and launches.Univision Communications is the leading media company serving Hispanic America. Its portfolio includes Television, Radio, and Digital offerings that entertain and inform more Hispanics each day than any other media company in the country. -
Director, HomepageUnivision Communications Inc. Dec 2011 - Aug 2013Miami, Florida, UsResponsible for the web, mobile, video and app’s homepages of the leading Spanish-language site in the U.S.Accomplishments:· Defined and implemented strategy across all Univision Homepages with equal parts creative programming and consumer data analysis and insights.· Drove balance between audience needs, financials, and content mission.· Developed a metrics based methodology to managing content. Build analytics and reporting functions that allow for a fact-based approach, in addition to creative instincts honed from successful programming experience.· Managed a successful transition from a traditional portal to a video-centric site. · Established and monitored the quality standards of content, in every format.
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Senior Homepage EditorUnivision Communications Inc. Mar 2011 - Dec 2011Miami, Florida, UsEditor of the web, mobile and app’s homepages of the leading portal in the U.S. for Hispanics.
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PublisherUnivision Communications Inc. 2010 - Apr 2011Miami, Florida, UsDefined and implemented the strategy for the largest Spanish language Personal Finance site in the U.S. with more than 700k unique users (U.S. traffic only).Accomplishments:· The “Dinero” site more than doubled its web and mobile reach during that time.· Developed partnerships with Consumer Reports, Career Builder and more.
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Channel EditorUnivision Communications Inc. Sep 2007 - Jun 2010Miami, Florida, UsEditor of the Personal Finance and Business News area of the Univision.com portal.
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Writer / EditorUnivision Communications Inc. Sep 2005 - Aug 2007Miami, Florida, UsEditing and writing news for Univision Noticias’ Web site.Accomplishments:· Created Mundo Verde, the first “green” section of Univision.com.· In 2007 I traveled around the US covering immigration rallies and kept a blog that is still the most successful in Univision.com to date.
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Washington CorrespondentThe Times-Tribune, Scranton, Pa Jun 2005 - Aug 2005London, United Kingdom, GbCovering relevant beltway issues, including the Pennsylvania delegation from the Medill News Service. -
ConsultantMedill Media Management Project For The Daily Herald Apr 2005 - Jun 2005Developed the marketing plan, production analysis and multimedia kit for a 18- to 34-year-olds product.
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Media And Publishing Industries Beat ReporterMedill News Service Jan 2005 - Mar 2005Reported on businesses for suburban Chicago newspapers.
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Lecturer And ResearcherUniversity Of Navarra Dec 1999 - Aug 2004Assistant Lecturer at University of Navarra, 2000 – 2003 ‘Information Technology’ course at the School of Communication.Researcher, 2000 – 2004 Projects The Impact of Internet on Spanish Media Market (2003-2005), funded by the Spanish Ministry of Science and Technology; and Theory and Practice of the Genres in the Press, Radio, Television and Internet, funded by the University of Navarra Researching Plan.
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ConsultantVocento Oct 2003 - Jun 2004Madrid, Madrid, EsLecturer of the professional seminars ‘Online Media Writing’ and ‘Journalistic Use of Internet’at eight different newsrooms of the group. -
Sports ReporterEl Nuevo Herald, Miami, Fl Sep 1999 - Nov 1999Reported on different sports for the Spanish edition of The Miami Herald.
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Web Editor And ReporterElmundo.Es Jun 1999 - Aug 1999Internship at the Spain’s leader news Web site.
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Sports And Metro ReporterEl Comercio, Gijón, Spain Jul 1997 - Sep 1997Sports and Metro reporter
Rafael Cores Skills
Rafael Cores Education Details
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Northwestern UniversityJournalism - New Media -
University Of NavarraJournalism
Frequently Asked Questions about Rafael Cores
What company does Rafael Cores work for?
Rafael Cores works for Impremedia
What is Rafael Cores's role at the current company?
Rafael Cores's current role is VP, Digital Content.
What is Rafael Cores's email address?
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What is Rafael Cores's direct phone number?
Rafael Cores's direct phone number is +121362*****
What schools did Rafael Cores attend?
Rafael Cores attended Northwestern University, University Of Navarra.
What are some of Rafael Cores's interests?
Rafael Cores has interest in Tourism, Skiing, Sports And Outdoors Activities, Soccer, Art, Basketball, Hiking And More, Photography, Tennis.
What skills is Rafael Cores known for?
Rafael Cores has skills like Digital Media, New Media, Journalism, Blogging, Content Strategy, Storytelling, Editing, Multimedia, Social Media, Editorial, Television, Public Relations.
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