Rafael Mello Email and Phone Number
Rafael Mello work email
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Rafael Mello personal email
Tech and digital products leadership and vision in a VUCA/BANI world, transforming experiences, business models and markets through technology, design, innovation and a new growth mindset. Currently as VSM Tech for B2B and Marketplace channels at Grupo Casas Bahia, I help partners, sellers, and companies become e-commerce, loyalty, and marketplace giants through our ecosystem. Developing retailtech digital products and services that go beyond industry boundaries, impacting millions of consumers through our Casas Bahia, Ponto, Extra.com, and Bartira brands.MBA in Business Innovation from FIAP (São Paulo - Brazil) and post-graduate in Strategy and Design from Elisava (Barcelona - Spain). Specialties: Marketplace B2B, Product Management, Marketplaceout, Value Stream Management, Product Leadership and Accountability, B2B E-commerce, Value Stream Mapping, B2B Enterprises Innovation, B2B RetailTech, SaaS Product Management, AI Generative, Low Code Development, API Economy, OKRs, B2B Marketplace, Product Portfolio, Prototyping, Product Design System, Design Sprint, Design Thinking, Visual Thinking, Agile Methodologies and KPIs, Startup Mindset and Culture, MVP, Incentive/Loyalt Marketing and U Theory
Clickbus
View- Website:
- clickbus.com
- Employees:
- 137
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Head Of Product | MarketplaceClickbus Nov 2024 - Present
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Executive Gpm | Vsm Tech B2B And Marketplace ChannelsGrupo Casas Bahia Mar 2024 - Nov 2024São Paulo, BrazilNow as a Tech Value Stream Manager of B2B and Marketplace channels at Grupo Casas Bahia, I drive the strategic direction and future development of our retail tech ecosystem, overseeing thousands of partners including Sellers and B2B enterprises. -
Executive Group Product Manager | Vsm Tech B2B ChannelGrupo Casas Bahia Oct 2022 - Mar 2024São Paulo, BrasilDriving the digital future of Via B2B partners tech value stream.Responsible for leading and guiding the technological strategies of the B2B channel, ensuring operational efficiency, continuous innovation and information security aligned with business objectives, promoting technical excellence and optimization of resources.Currently, at Via Partner VSM (Value Stream Manager), we are dedicated to assisting partner companies in achieving exponential growth in the e-commerce, loyalty, and marketplace sectors through our B2B digital ecosystem. Leading the product, engineering and design areas, our focus lies in developing retailtech digital products and services that transcend the boundaries of the B2B industry, ultimately making an impact on millions of consumers through our renowned brands such as Casas Bahia, Ponto, Extra.com, and Bartira.
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Sr Group Product ManagerVia Oct 2020 - Oct 2022São Paulo, BrasilB2B Digital LeadershipB2B E-commerceB2B APIs Economy products vision Martech products Marketplace Out Retail SaaS Tribe leadership, accountability and diplomacyManage and develop GPMs, UX Leads and PMsB2B RetailTech strategy, culture and mentoringDigital Enterprise Innovation Management Bank as a Marketplace/Store (BaaM/S)Working with retailtech giants transforming the B2B market with the best and most robust digital products, helping our partners to scale their businesses. We are the largest electronics and furniture retailer in Brazil. Taking care of brands that are in the hearts and minds of brazilians like Casas Bahia, Ponto and Extra.com.
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Head Of ProductIncentivar.Io Jan 2019 - Oct 2020São Paulo E Região, BrasilHead of Product (B2B) at Incentivar.io, 1st incentivetech startup in Brazil and Cubo Itaú - the largest and most relevant center of technological entrepreneurship in Latin America.Incentivar is a SaaS incentive marketing software to engage, recognize and reward teams in an easy, fast and uncomplicated way. We believe that everyone can do more when encouraged.Leading the B2B product culture, vision, strategy and roadmap. Inspiring the product team in the stages of discovery, management and delivery.Responsible for the operation and the successful journey of B2B Enterprise and SMB clients, such as Coca-Cola Femsa Brasil, Siemens, Vivaz/Cyrela and Nestlé.Roles and responsibilities: Transforming the market, business model and B2B experienceLeading vision, strategy and roadmapDeveloping SaaS B2B product culture Teaming & HiringProduct DiscoveryDesign System leadershipB2B solutions and operationsIncentive and Loyalt programsRelease management Product trainning/playbooks (Sales, CS, BI and CX)Marketplace management Working with an incredible team of engineers, data analysts, UX designers and PM/PO -
Product Manager - Founding TeamIncentivar.Io Jan 2018 - Jan 2019São Paulo, BrasilMVP Squad Leader Product vision, strategy and culturePrototyping UX LeadershipTeaming & HiringBacklog PrioritizationUser Stories B2B Onboarding Our main goal was to simplify very complicated B2B flow process, sometimes automating a process or delivering new solutions and features
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Group Digital Strategy ManagerAskme | Incentivo E Live Marketing Jan 2017 - Dec 2018São Paulo E Região, BrasilSquad LeaderB2B digital solutions and operationsIncentive and Loyalt programsDigital transformation leadershipStrategic, Creative and Digital Planning Prototyping LeadershipTeaming & HiringBacklog PrioritizationUser Stories
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Senior Strategy ManagerAskme | Live Marketing May 2012 - Dec 2016São Paulo E Região, BrasilStrategic, Creative and Digital PlanningB2B solutions and operationIncentive and Loyalt programs
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Senior Strategic PlannerAskme | Incentivo E Live Marketing Jun 2012 - Dec 2013São Paulo E Região, Brasil
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Senior Strategic PlannerB2 Agência Mar 2011 - May 2012São Paulo E Região, Brasil -
Senior Strategic PlannerAskme | Incentivo E Live Marketing Jun 2009 - Feb 2011São Paulo E Região, Brasil
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DesignerTelemídia Comunicação Jun 2007 - Sep 2008São Paulo
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DesignerAnts Comunicação Jun 2006 - Jun 2007São Paulo E Região, Brasil -
Design Assistant InternEugenio Ddb Jun 2005 - Jun 2006São Paulo E Região, Brasil
Rafael Mello Skills
Rafael Mello Education Details
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Product Management -
Postgraduate Diploma In Design And Communication Strategies -
Bacharel Em Publicidade E Propaganda
Frequently Asked Questions about Rafael Mello
What company does Rafael Mello work for?
Rafael Mello works for Clickbus
What is Rafael Mello's role at the current company?
Rafael Mello's current role is Head of Product | Marketplace @ClickBus.
What is Rafael Mello's email address?
Rafael Mello's email address is rm****@****.com.br
What schools did Rafael Mello attend?
Rafael Mello attended Fiap, Cursos Pm3, Elisava Escola Universitària De Disseny I Enginyeria De Barcelona, Universidade Presbiteriana Mackenzie.
What are some of Rafael Mello's interests?
Rafael Mello has interest in Politics, Education, Environment, Science And Technology, Arts And Culture, Health.
What skills is Rafael Mello known for?
Rafael Mello has skills like Publicidade, Strategic Planning, Creative Planning, Design Thinking, Creative Direction, Visual Thinking, Event Planning, Integrated Campaign, Contemporary Art, Branding, Brand Development, Art Exhibition.
Who are Rafael Mello's colleagues?
Rafael Mello's colleagues are José Henrique Iel De Castro, Rodrigo Araújo, Rafaela Zantedeschi Gusson, Cristiane Fernandes, Patrick Amaral, Ricardo Amaral, Tamara Gericke Gonçalves.
Not the Rafael Mello you were looking for?
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Rafael Mello
Rio De Janeiro, Brazil -
1ruasdobrasil.com.br -
2gmail.com, linx.com.br -
Rafael Mello
Cyber Security Manager | Vulnerability Management | Security Architecture | Security ConsultantOsasco, Sp2hotmail.com, ibm.com
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