Rafael Citadella Daron Email and Phone Number
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My name is Rafael Citadella Daron, and I have 15 years of experience in business design (products and services for digital and physical experiences).Projects and products for Samsung, Virgin Active, Renault, Nissan, Radio 105 Italia, RCI Bank, Lisbon City Council, Turismo Portugal, Giorgio Armani, Banco BAI - Angola, Adene, Beta-i, Viasoft, Sonae Sierra, Foroni, Ultragaz, Sebrae, Chopinzinho City Hall, ACEC, Startup Lisboa, and others.Founder and CEO of Tog Lab consultancy / OpenTog - Innovation, CDO of Productized, Guest lecturer at Universidade Católica Portuguesa (PT) and TÉCNICO+ Advanced Formation (PT); teacher at Unyleya and UNIMATER (BR), and Wild Code School (FR).Master of Service Design from Politecnico di Milano (IT), Interaction Design Specialist from Faber Ludens Institute (BR), and Bachelor of Information Systems from Centro de Ensino Unisep (BR).
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Founder & CeoTog Lab Mar 2016 - PresentLisbon Area, PortugalI'm leading and encouraging a wonderful team to build a better place to work every day and also working as a Business Designer to help clients in designing service and product strategies.Tog Lab is a design and innovation consultancy company that helps to build better experiences for brands, products, and services, following a human-centered design approach.We work with Strategy, Brand Identity, UX / UI and Development, aiming to help businesses on bringing valuable experiences, for digital and offline touchpoints.More details available at https://toglab.co
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Guest LecturerTécnico+ Formação Avançada Oct 2022 - PresentLisbon, PortugalTeacher of Digital Product Management Fundamentals course, with the disciplines:- Design Sprint- No Code for Product Experimentation (MVP) -
Guest LecturerCatólica Lisbon School Of Business And Economics Sep 2020 - PresentLisbon, PortugalTeacher at Digital Product Management Fundamentals course - the first 100% online program we helped the Universidade to structure. -
Board MemberProductized Aug 2018 - PresentLisbon, PortugalProductized Conference is an annual gathering of talks and workshops that during 3 days brings to Lisbon, Portugal top speakers, industry thought leaders and experts to answer "how to turn an idea into a product?" with insights from Product Design, Product Management, and Service Design. -
Adjunct FacultyWild Code School Nov 2020 - Jun 2022Paris, Île-De-France, FranceTeaching at Product Management Course, disciplines related with product strategy, design & development. Helped to develop the course curriculum. -
University TeacherUniversidade Positivo Jul 2019 - Dec 2021Pato Branco, ParanáI work as a teacher for a post-graduation program on the Agile Model in Software Engineering, conducing the discipline of User Experience Design.A faculty member of Universidade Positivo working inside Faculdade Mater Dei, through a partnership between the two faculties. -
Ceo & Business DesignerPinha Digital Apr 2016 - Aug 2019BrazilWorking alongside customers to understand and create business into an user centered design approach. -
University TeacherUnisep Feb 2015 - Jul 2018Dois Vizinhos And Francisco Beltrão - PrFaculty member of the institution UNISEP - União de Ensino do Sudoeste do Paraná / FAED - Faculdade Educacional de Dois Vizinhos and FEFB - Faculdade Educacional de Francisco Beltrão.Subjects I taught: Interaction Design, Web Design and Introduction to Computers. -
Information Systems CoordinatorUnisep Jan 2016 - Jan 2018Dois Vizinhos, BrazilThis position will: + Perform highly technical work related to disciplines to the Information System Bachelor course.+ Be responsible to sync the environment and communication with the students, teachers, professors, administrative and the direction from the university.+ Prepare extra training courses, specializations and post graduation courses.+ Help the community across by using the power of the technology bringing more social participation and increasing people life.
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User Experience LeadCiss Software E Serviços Oct 2014 - Jul 2015Dois Vizinhos - PrResponsible for lead a team about UX and UI design in a Cloud ERP project.Main Activities:+ Work with product team to understand customers needs and provide solutions;+ Apply Material Design concept to the Web, Tablet and Mobile interfaces;+ Work with the information architecture team to provide the interfaces content;+ Work with the user interface design team to provide the interfaces layout;+ Create insights for brainstorm sessions;+ Control the team activities regarding the development demand. -
Ux & Service DesignerBeta-I - Association For The Promotion Of Innovation And Entrepreneurship May 2014 - Jan 2015Lisboa E Região, PortugalUX & Service Designer consultant responsible for facilitating, generating and executing great user experiences and service offering for our startups and their end users. -
Ux And Service DesignerMediaengine Srl Nov 2013 - Mar 2014Milão E Região, ItáliaI was responsible for understanding and designing solutions based on the user-centered design approach, doing as a part-time job during my master's degree formation in service design. -
Interaction DesignerC.E.S.A.R Jul 2013 - Sep 2013SorocabaParticipated in interesting projects related with Healthcare, Education and Retail.Worked:- User research – Qualitative studies using techniques such as ethnography, interviews and others to identify the needs of a specific audience as well as opportunities for innovation.- Brainstorming – Through the intense generation of ideas used the research data and different brainstorming methods.- First prototyping – generated and reviews design alternatives by building prototypes in increasing levels of accuracy, from paper models to fully operational models.- Evaluation – tested prototypes with real users. The goal is to identify potential problems and to improve the prototypes according to the user’s needs. -
Salesperson & AdvisorCasa Daron Oct 1999 - Sep 2013Chopinzinho, ParanáA family business since 1997, in which since I was 9 years old I learned to relate well with the consumer, selling peaches on the highway.Today, I am very happy to help my parents at Casa Daron to improve the customer experience and business sustainability by offering quality products, incomparable tastes, and warm service, by the combination of the Citadella (Mother) and Daron (Father) families.Casa Daron is an excellent option for those who are on the road and want to taste a delicious and icy cane juice or even enjoy as fresh fruit that we offer.
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University TeacherUnisep Sep 2012 - Jul 2013Dois Vizinhos - PrFaculty member of the institution UNISEP - União de Ensino do Sudoeste do Paraná / FAED - Faculdade Educacional de Dois Vizinhos.Subjects I taught: Interaction Design, Web Design and Introduction to Computers.
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User Experience DesignerCiss Software E Serviços Nov 2011 - Jun 2013Dois VizinhosUsed the user-centered design approach to implement a UX area at the company.Worked:- Researcher to understand people needs, market opportunities and to test the prototypes created.- Information architecture and business analyst to model a idea about the ERP software and new business, integrating with the development team.
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Requirements AnalystCiss Software E Serviços May 2009 - Feb 2012Dois VizinhosIdentification, analysis, prioritization, detailing requirements and approving with customers and stakeholders.Keeping the requirements throughout the life cycle of a softwareHelped to develop the process to certify the company for MPS-Br.
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Helpdesk AnalystCiss Software E Serviços Nov 2008 - May 2009Dois VizinhosDirect contact with users and customers. Test and monitor daily Information Systems. Make updates and changes to track changes inside and outside the company. Identify situations / errors and provide maintenance.
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Co-FounderBaladasso Apr 2007 - Feb 2009A fun entrepreneurial adventure to run a business in the event area by selling online advertising for local businesses.At that time, we were one of the most well-known websites in the southwest of Paraná, with an audience of 18-22 thousand visitants, in which 7-8 thousand were unique access. The population we are taking into consideration was about 55-60 thousand people.
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Informatics InstructorObjetiva Informática Oct 2007 - Dec 2007ChopinzinhoBasic and advanced informatics for people from 7 to 60 years old.Programs: Windows, Word, Excel, Internet Explorer, Corel, Photoshop, Flash, Front Page, Page Maker -
Graphic DesignerGráfica Chopim Feb 2007 - Sep 2007ChopinzinhoGraphic Designer, the first opportunity to understand client needs and design a solution.
Rafael Citadella Daron Skills
Rafael Citadella Daron Education Details
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Service Design -
Faber LudensInteraction Design -
União De Ensino Do Sudoeste Do Paraná - UnisepManagement Information Systems And Services
Frequently Asked Questions about Rafael Citadella Daron
What company does Rafael Citadella Daron work for?
Rafael Citadella Daron works for Tog Lab
What is Rafael Citadella Daron's role at the current company?
Rafael Citadella Daron's current role is Founder & CEO at Tog Lab | Guest Lecture | Product Advisor.
What is Rafael Citadella Daron's email address?
Rafael Citadella Daron's email address is ra****@****ail.com
What is Rafael Citadella Daron's direct phone number?
Rafael Citadella Daron's direct phone number is +46912*****
What schools did Rafael Citadella Daron attend?
Rafael Citadella Daron attended Politecnico Di Milano, Faber Ludens, União De Ensino Do Sudoeste Do Paraná - Unisep.
What skills is Rafael Citadella Daron known for?
Rafael Citadella Daron has skills like User Experience, Interaction Design, User Experience Design, Usability, Service Design, Start Ups, Usability Testing, Information Architecture, Design Thinking, User Centered Design, User Interface Design, Human Computer Interaction.
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