Rafael Davila Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Responsible for driving category growth leveraging data. I partner with the Merchandising team and marketing, distilling various data sources (structured and unstructured) and provide them with the insights that will positively impact performance in the market. I use data to answer complex business questions in a simple way and enable better business decisions.

Ontario, Canada

Bold74 is the digital agency dedicated to helping entrepreneurs get online. We will design the logo that will speak for your brand, get your website up and running and create the visual material for your online and offline needs. Once you are there, we'll get your social media campaigns, create content for your blog or help you with visuals and animations to socialize your data and improve your communication. We are entrepreneurs too and your success is what moves us.Bold74: Furthering Entrepreneurs

Toronto, Canada Area

-Responsible for creation and execution of Digital Marketing strategy, including Search Engine Optimization, Search Engine Marketing and communication.-Responsible for product selection and pricing.-Execution of social media marketing and web page content.

-Fully accountable for managing MarketTrack, Nielsen's core FMCG tracking product, successfully leading projects to grow its coverage and relevance in the marketplace.-Effectively shaped and executed Nielsen retail measurement strategy, bringing awareness of Nielsen's products and provided guidance and strategic direction to the retail and manufacturer teams.-Full ownership of product communication in Canada across all levels of the organization.

Markham, Ontario

Responsible for the strategy, definition and management of the Nielsen Consumer Retail Measurements portfolioEnd to end ownership of product initiatives, ensuring alignment and governance with global and regional partners.

Mexico City Area, Mexico

Establishment and execution of the lactic formula strategy ensuring brand equity was kept across categories and countries (management of four brands, 24 skus in two countries: Mexico and Guatemala, including Lala´s number one SKU).Successful implementation of marketing strategies such as promotional activities at three levels (consumer, retailer and associates), pricing and communication through national and regional campaigns supporting new lines of products and leveraging on existing ones.

Main liaison between logistics, sales and marketing for product launches and promotions. Responsible for product forecast, sales objectives, and managing timelines for system readiness and flow of goods through the network.

Responsible of final product distribution centre for baked products and snacks ensuring availability of products and transports. Identify best practices and maintain healthy working environment.

Development and management of process improvement projects and methodologies.Analysis of best practices and best production scenarios across plants to maximize output and minimize short term investments in capacity.Development of product control software for the California and Texas plants.

Msc, Engineering - Manufacturing

Activities and Societies: Graduated with High Distinction

Certificate, Design Thinking And Creativity For Innovation, B+

Development of real life solution applying design thinking tools

Nanodegree, Digital Marketing

Diploma, Sciences And Technology: Their Impact In Culture And Society

This program was held between Universidad Iberoamericana and Universitat de Barcelona. Its objective was to provide a broad perspective.

Bsc, Industrial Engineering

Activities and Societies: Alumni Society Vice President. Alumni Society newspaper editor Graduated with honors. Thesis: the development.