Rafael Davini

Rafael Davini Email and Phone Number

Chie Sales Officer @ Exame
State of São Paulo, Brazil
Rafael Davini's Location
São Paulo, São Paulo, Brazil, Brazil
Rafael Davini's Contact Details

Rafael Davini personal email

Rafael Davini phone numbers

About Rafael Davini

• Over 35 years of experience in the sales department of large-sized companies, such as ESPN, Terra, Turner, Globosat, and O Estado de S.Paulo, among others.• Vast knowledge of the Brazilian and Latin-American advertising markets, always searching for new business opportunities.• Greatly skilled at leading sales teams, setting goals, developing strategies, and guiding people towards the results expected by the company.• Development and mobilization of the sales teams, inspiring, motivating, and integrating them, considering the company’s goals.• Strategic and creative vision of the advertising business; able to understand the clients’ demands and fulfill them.• Cooperative profile, integrating different areas of the company, focused on what is best for the business.• Avid learner, always seeking information that allows strengthening and transforming the business, as well as foreseeing trends, acting fast and enthusiastically to introduce changes.• Fondness and ability to deal with changes, adjusting very quickly to them.• Transformation agent; able to manage time and effort of the team.• Committed to bring the best results for the clients, aiming to to build a long-term relationship with them.• Great industry collaborator by acting as member of entities that represent it, such as CENP, CONAR, ABTA, and IAB.• Bachelor’s Degree in Business Administration, Graduate Program in Marketing, MBA in Business, and three executive programs (two on Innovation and one on Time Management).• Passionate about the business.• Fluent in English and Spanish.

Rafael Davini's Current Company Details
Exame

Exame

View
Chie Sales Officer
State of São Paulo, Brazil
Website:
exame.com
Employees:
984
Rafael Davini Work Experience Details
  • Exame
    Chie Sales Officer
    Exame
    State Of São Paulo, Brazil
  • Exame
    Chief Sales Officer
    Exame Feb 2023 - Present
    São Paulo, Sp, Br
    Responsible for the sales strategy , leadership of the sales, strategic planning and operations staff, content production and production.Leading the sales team to build up solutions through Exames assets helping clients deliver effective results.
  • Eletromidia
    Head
    Eletromidia Apr 2022 - Feb 2023
    Br
    Responsável pela relação institucional com as agências de publicidade no sentido de fomentar e aumentar os investimentos na plataforma Eletromidia, negociar planos de incentivos, visando a otimização dos recursos das agência na busca de melhores resultados para seus anunciantes.
  • Entain
    Consultancy Services
    Entain Jul 2021 - Nov 2021
    London, Gb
    Worked as a Marketing Consultant for LATAM & Ibéria looking towards opportunities to adopt content as part of the assets to communicate with Entain consumers in the region.Helped to build up the LATAM & Iberia Marketing Structure.Helped to organize with Country Managers the Marketing Plan 2022 for the region.Promoted the Agency tender for Colombia and Mexico.
  • Exame
    Group Commercial Director
    Exame Feb 2020 - Jun 2021
    São Paulo, Sp, Br
    Responsible for the sales strategy , leadership of the sales, strategic planning and operations staff, content production and production.Leading the sales team to build up solutions through Exames assets helping clients deliver effective results.
  • Espn
    Ad Sales Vice President
    Espn May 2015 - Jun 2019
    Bristol, Ct, Us
    • Acted in the transformation of the business, achieving a growth of 50% in USD, in 4 years.• Responsible for the complete change in the sales team’s mindset, making the company grow in a period competitors did not progress. • Constantly searched for and understood the market’s demands, working with the team to meet them.• Developed a solid relationship among the company’s departments, searching for a synergy that helped the business to grow and to meet the clients’ demands.• Conducted an analysis for the reorganization of the Sales Operations, the Strategic Planning, and the Creative Solutions departments, aligning them to achieve a positive result.• Implemented an annual Brand Experience agenda in different levels, aiming to increase the market approach. This increased media buyers’ consideration towards ESPN, breaking several revenue records.
  • Espn
    Vice Presidente De Publicidade
    Espn May 2015 - Jun 2019
    Bristol, Ct, Us
    • Transformei o negócio que resultou um crescimento de 50% em US Dólares em 4 anos.• Fui responsável pela mudança completa de mentalidade da equipe de vendas, que construiu o resultado e crescimento da CIA, em um período onde os concorrentes não cresceram. • Busquei e compreendi constantemente as demandas de mercado e trabalhei com a equipe para atende-las.• Construí uma sólida relação interna entre departamentos da CIA, buscando sinergias e harmonia que ajudaram a crescer o negócio, atendendo demandas dos clientes.• Identifiquei e fiz análise que culminou na reorganização dos departamentos de Operações Comerciais, Planejamento Estratégico e Soluções Criativas, alinhando todos na busca de melhorias e efetividade para um resultado positivo.• Implementei uma agenda anual de Brand Experiences em diferentes níveis, com objetivo de aumentar a aproximação do mercado, o que aumentou a consideração da ESPN frente aos compradores de Mídia, fato que foi batido sucessivos recordes de faturamento.
  • Apple - Iad By Ims
    Partner - Managing Director
    Apple - Iad By Ims Jan 2015 - May 2015
    • Participated in the startup of Apple’s iAd division, acting as representative partner for Latin America, IMS.• Implemented the business in Brazil, Mexico and Miami (Pan-regional).
  • Apple - Iad Representação Pela Ims
    Sócio E Managing Director
    Apple - Iad Representação Pela Ims Jan 2015 - May 2015
    • Participei do Start Up da divisão iAd da Apple com o parceiro representante para América Latina, IMS.• Implementei o negócio no Brasil, México e Miami (Pan Regionais).
  • Viacom
    Consultor Transformação Digital
    Viacom May 2014 - Dec 2014
    New York, Ny, Us
    • Desenvolvi um trabalho amplo de consultoria visando a transformação digital da área comercial, buscando monetização dos ativos digitais da CIA e parceiros para ajuda-los.
  • Viacom
    Digital Transformation Consultant
    Viacom May 2014 - Dec 2014
    New York, Ny, Us
    • Developed a broad consulting job, focusing on the digital transformation of the sales area, seeking to monetize the company’s digital assets, as well as develop new partners.
  • Terra Networks
    Brazil General Manager
    Terra Networks Feb 2012 - Mar 2014
    São Paulo, São Paulo, Br
    Sales Officer (5 months) & Brazil General Manager (19 months)• Led the complete reorganization of the company – from losses € 74 million 2012 to earnings of € 17 million in 2013 (Balance Sheet).• Helped in the decision to sell several assets and discontinue others, aiming to improve cash flows, reduce expenses and generate revenue.• Played a key role in the decision-making process to build a new Terra portal, aimed at the mobile format. Participated in the entire project execution, from coordinating the work between different areas to its launch.
  • Terra Networks
    Gerente Geral Brasil
    Terra Networks Feb 2012 - Mar 2014
    São Paulo, São Paulo, Br
    Diretor Comercial (5 meses) & GM Brasil (1 ano e 7 meses)• Conduzi a reestruturação total da CIA, que perdeu 74 Mi de Euros 2012 para lucro de 17 Mi de Euros em 2013 (Balanço Publico).• Ajudei na decisão da venda de vários ativos e descontinuidade de outros visando melhoria de caixa, baixando despesas e gerando receita simultaneamente.• Trabalhei sendo peça chave na decisão de construir um novo portal Terra, visando formato mobile, participei no trabalho de A à Z, coordenando trabalho entre diversas áreas, até seu lançamento.
  • Turner (Turner Broadcasting System, Inc)
    Vice President Of Advertising, Latam
    Turner (Turner Broadcasting System, Inc) Mar 1999 - Feb 2012
    Atlanta, Georgia, Us
    • Responsible for the offices’ P&L – Brazil (10 years) and Miami (8 years), then taking over Mexico (3 years) and Argentina (2 years), to replicate the job executed in Brazil and Miami. • Led the teams responsible for the growth of the business by 18x (advertising turnover in USD), and by over 25x in the client base in Brazil in 13 years.• Structured the sales, marketing and planning departments from scratch. Worked with an affiliate partner to put Brazil’s office in 1st place in the region.• Created the Sales Policy, innovating the Pay TV business in several aspects.
  • Turner (Turner Broadcasting System, Inc)
    Vp De Publicidade Latam
    Turner (Turner Broadcasting System, Inc) Mar 1999 - Feb 2012
    Atlanta, Georgia, Us
    Fui responsável pelo P&L dos escritórios, Brasil (10 anos), Miami (8 anos), assumindo México (3 anos) e Argentina (2 anos), para replicar o trabalho executado no Brasil e Miami. • Liderei equipes que fizeram o negócio crescer 18 vezes o faturamento de Publicidade em US Dólares, e mais de 25 vezes a base de clientes no Brasil em 13 anos.• Estruturei desde zero a área de comercial, marketing, planejamento. Fui com meu par de afiliadas, corresponsável para fazer o escritório Brasil se tornar #1 da região.• Criei Política Comercial, sendo Pioneiro e Inovador em TV Paga sob vários aspectos.
  • Turner (Turner Broadcasting System, Inc)
    Vp De Publicidade Latam
    Turner (Turner Broadcasting System, Inc) Mar 1999 - Feb 2012
    Atlanta, Georgia, Us
    Fui responsável pelo P&L dos escritórios, Brasil (10 anos), Miami (8 anos), assumindo México (3 anos) e Argentina (2 anos), para replicar o trabalho executado no Brasil e Miami. • Liderei equipes que fizeram o negócio crescer 18 vezes o faturamento de Publicidade em US Dólares, e mais de 25 vezes a base de clientes no Brasil em 13 anos.• Estruturei desde zero a área de comercial, marketing, planejamento. Fui com meu par de afiliadas, corresponsável para fazer o escritório Brasil se tornar #1 da região.• Criei Politica Comercial, sendo Pioneiro e Inovador em TV Paga sob vários aspectos.
  • Globosat
    Advertising Sales Manager
    Globosat Oct 1997 - Mar 1999
    Rio De Janeiro, Rio De Janeiro, Br
    • Managed the sales and planning teams.• Worked to spread the Pay TV concept for the industry.• Moderated several departments, focusing on Networks and Marketing areas, searching for support and creating synergy to favor of sales results.
  • Globosat
    Gerente Comercial De Publicidade
    Globosat Oct 1997 - Mar 1999
    Rio De Janeiro, Rio De Janeiro, Br
    • Gerenciei equipe de vendas e planejamento.• Trabalhei como evangelista na conceituação do meio TV Paga junto à indústria.• Fui grande mediador entre departamentos, com foco nos Canais e no Marketing, buscando apoio e sinergias em favor da área comercial.
  • O Estado De S Paulo Newspaper
    Senior Manager
    O Estado De S Paulo Newspaper Jun 1986 - Oct 1997
    • Joined the company as Market Analyst, and after 11 years reached the Senior Manager position. Received several promotions, holding positions of trust and managing teams, based on previous results from different departments.
  • O Estado De S Paulo Newspaper
    Gerente Sênior De Publicidade
    O Estado De S Paulo Newspaper Jun 1986 - Oct 1997
    • Tive uma sólida carreira que iniciou como Analista de Mercado, até chegar a Gerente Senior em 11 anos, onde fui promovido diversas vezes, recebendo responsabilidades e equipes maiores em função dos resultados construídos nos departamentos que passei.
  • Santos Diniz Consultoria De Marketing
    Market Analyst
    Santos Diniz Consultoria De Marketing Sep 1985 - Feb 1986
    - Introduced the Consultancy portfolio in research to prospects and current clients.- Developed the projects presenting the results and analysis of them to the buyers.
  • Santos Diniz Consultoria De Marketing
    Analista De Mercado
    Santos Diniz Consultoria De Marketing Sep 1985 - Feb 1986
    - Introduzi o portfolio de serviços da Consultoria para clientes e prospects.- Desenvolvi projetos customizados apresentando resultados e análises deles para os compradores.

Rafael Davini Skills

Team Leadership Team Building Teamwork Advertising Sales Cable Television Broadcast Online Advertising Strategic Planning Digital Media Competitive Analysis Business Analysis International Business Business Planning Integrated Marketing Digital Marketing Digital Strategy Media Planning Advertising Marketing Strategy Mobile Marketing Social Media Marketing Marketing Communications Social Media Business Intelligence Latin American Business Corporate Development New Media Media Relations

Rafael Davini Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Stanford University
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Business Administration & Business.
  • Sde (Sociedade De Desenvolvimento Empresarial)
    Sde (Sociedade De Desenvolvimento Empresarial)
    General
  • Espm Escola Superior De Propaganda E Marketing
    Espm Escola Superior De Propaganda E Marketing
    Marketing
  • Pontifícia Universidade Católica De São Paulo
    Pontifícia Universidade Católica De São Paulo
    General

Frequently Asked Questions about Rafael Davini

What company does Rafael Davini work for?

Rafael Davini works for Exame

What is Rafael Davini's role at the current company?

Rafael Davini's current role is Chie Sales Officer.

What is Rafael Davini's email address?

Rafael Davini's email address is ra****@****ail.com

What is Rafael Davini's direct phone number?

Rafael Davini's direct phone number is +164669*****

What schools did Rafael Davini attend?

Rafael Davini attended Stanford University Graduate School Of Business, Stanford University Graduate School Of Business, Sde (Sociedade De Desenvolvimento Empresarial), Espm Escola Superior De Propaganda E Marketing, Pontifícia Universidade Católica De São Paulo.

What are some of Rafael Davini's interests?

Rafael Davini has interest in Civil Rights And Social Action, Education.

What skills is Rafael Davini known for?

Rafael Davini has skills like Team Leadership, Team Building, Teamwork, Advertising Sales, Cable Television, Broadcast, Online Advertising, Strategic Planning, Digital Media, Competitive Analysis, Business Analysis, International Business.

Who are Rafael Davini's colleagues?

Rafael Davini's colleagues are Lucas Jose, Bts Army, Nn Nnn, Taline Boava, Ana Carolina Montoro, Lucas De Salles, Edson Goncalves.

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