Rafael Cintra Email & Phone Number

São Paulo, Sp, Br

São Paulo E Região, Brasil

South America sales and marketing head of JBL, AKG and Harman Kardon brands. Regional business leader for Consumer Audio categories, including Smart Audio, Connected Home, Car Audio Aftermarket and Headphones.

São Paulo Area, Brazil

Reported to Vice President of Marketing in Latin America, located in Panama.• Responsible for Product and Marketing strategy of the TV, Audio and Video categories in Latin America region, with business in countries such as Brazil, Argentina, Mexico, Colombia, Peru, Chile and Caribbean with a total business revenue of U$ 400mi.• Definition of line up and product portfolio for each country. Development of new products through the study of consumer demands in all countries, home visits to consumers (Home Surveys), market research (Focus Groups, Internet and interviews in the POS). • Development of Key Visuals, Communication Assets and POS material for all Latin American countries, together with the communication division in Japan and country organizations. Price Positioning and definition of promotions in the POS for sales growth - sell out and combat competitor promotions. Training of new products for Product and Trademarketing teams.

São Paulo E Região, Brasil

Project management and business development for retail and industry, focusing on the development of new sales channels for Cnova Brazil through full-commerce platforms such as Marketplace, E-Hub, Supernova and B2B. Major customers: Samsung, Electrolux, Multilaser, DL, Cybelar, Drugstore Iguatemi, Polishop, Valisere, Casio, JTI-Positron, Semp Toshiba among others.

Sao Paulo, Brasil

Reports to the Vice President for Brazil and Latin America, with a team of 5 Key Account managers and 2 Trade supervisors. • Responsible for sales to major retail channels such as Via Varejo, Nova.com, GPA, Polishop, Fastshop, B2W, LASA, Regional RJ, WalMart.com and hypermarkets, with net annual revenues of R$ 300 million and a focus on the following major product categories: Walita appliances, Saeco coffee makers, personal care brands such as shavers, lady shavers and male grooming products, as well as AVENT babycare products.• Led the implementation of a joint business plan with Philips' Top 5 customers, following the KAM concept and generating growth of over 35% in the period 2012-2014 with strategic clients such as Via Varejo, Polishop, B2W, WalMart.com and Nova.com.

Sao Paulo, Brasil

Reported to the Vice President - Brazil, with a staff of 10 employees.• Responsible for product and marketing strategies for the TV and Audio and Video range, focusing on defining the product portfolio and strategy, launch and market maintenance campaigns, demand planning, production, and market share increase. Also responsible for defining pricing and the sales channel strategy, as well as commercial policies. These actions generated a 60% increase in sales from US$ 970 million in 2009 to US$ 1.6 billion in 2011, and achieved market leadership in 2010 and 2011 with a subsequent market share growth from 25% to 34%.

Sao Paulo, Brasil

Reported to the Vice President of Marketing, Latin America and Global Business Unit Vice President in Taiwan.• Responsible for the TV and monitors segment in Latin America, being co-responsible with Philips subsidiaries in Brazil, Argentina, Chile, Mexico and Panama for revenues of €750 million. Managed product launches, marketing campaigns, setting and localizing the product portfolio, investing in manufacturing in Brazil, Argentina and Mexico, pricing, P&L, budget control and results reporting to corporate headquarters in Amsterdam and Taiwan.• Leadership of the change to the business model for the supply of monitors from own production to outsourced manufacture. This process included due diligence work and the sale of Philips factories to TPV, generating sales growth of 330%, from €9 million in 2005 to €30 million in 2007.• Starting in 2005 as Latam Business Manager, lead the monitors business in collaboration with the company´s subsidiaries in Brazil, Argentina and Chile, managing and interacting with retail customers, OEMs and distributors such as B2W, LASA, Casas Bahia and Wal Mart in Brazil, Garbarino, Compumundo and Falabella in Argentina, and Intcomex, Ripley and Reifscheneider in Chile.

Sao Paulo, Brasil

Reported to the Commercial Director ate Philips Consumer Electronics Brasil.• As sales manager for Brazil, managed and lead sales team in charge of Distribution Channel and PC Manufacturers in all country regions, developing strong partnership with customers such as Officer, Tech Data, Ingram Micro, All Nations, Pauta, Aldo, Nagem, Login, Handytech, Nacional Mercantil and Local X, IBM, Positivo, Itautec, Novadata, among others.

Sao Paulo, Brasil

Reported to the Vice President of Brazil IT• Responsible for negotiating, implementing and managing sales contracts for OEM / ODM monitors with international accounts such as IBM, HP, Compaq, Sempra Toshiba STI - and Brazilian customers such as Itautec, Microtec, and Procomp, achieving sales leadership in the segment, with 42% market share in 2001 and more than 400,000 monitors sold in the period.

Mpa, Business

MPA - Mestrado Profissional em Administracao de Empresas

Bachelor, Int'L Business

Education record

- Official Samsung spokesman (2009-2012), with more than 50 interviews to all media vehicles and representative to seminars, debates.