Rafael Cintra Email & Phone Number

São Paulo, SP, BR

São Paulo E Região, Brasil

South America sales and marketing head of JBL, AKG and Harman Kardon brands. Regional business leader for Consumer Audio categories, including Smart Audio, Connected Home, Car Audio Aftermarket and Headphones.

São Paulo Area, Brazil

• Reported to Vice President of Marketing in Latin America, located in Panama.
• Responsible for Product and Marketing strategy of the TV, Audio and Video categories in Latin America region, with business in countries such as Brazil, Argentina, Mexico, Colombia, Peru, Chile and Caribbean with a.
• Definition of line up and product portfolio for each country. Development of new products through the study of consumer demands in all countries, home visits to consumers (Home Surveys), market research (Focus Groups.
• Development of Key Visuals, Communication Assets and POS material for all Latin American countries, together with the communication division in Japan and country organizations. Price Positioning and definition of.

São Paulo E Região, Brasil

Project management and business development for retail and industry, focusing on the development of new sales channels for Cnova Brazil through full-commerce platforms such as Marketplace, E-Hub, Supernova and B2B. Major customers: Samsung, Electrolux, Multilaser, DL, Cybelar, Drugstore Iguatemi, Polishop, Valisere, Casio, JTI-Positron, Semp Toshiba among.

Sao Paulo, Brasil

• Reports to the Vice President for Brazil and Latin America, with a team of 5 Key Account managers and 2 Trade supervisors.
• Responsible for sales to major retail channels such as Via Varejo, Nova.com, GPA, Polishop, Fastshop, B2W, LASA, Regional RJ, WalMart.com and hypermarkets, with net annual revenues of R$ 300 million and a focus on the.
• Led the implementation of a joint business plan with Philips' Top 5 customers, following the KAM concept and generating growth of over 35% in the period 2012-2014 with strategic clients such as Via Varejo, Polishop.

Sao Paulo, Brasil

• Reported to the Vice President - Brazil, with a staff of 10 employees.
• Responsible for product and marketing strategies for the TV and Audio and Video range, focusing on defining the product portfolio and strategy, launch and market maintenance campaigns, demand planning, production, and.

Sao Paulo, Brasil

• Reported to the Vice President of Marketing, Latin America and Global Business Unit Vice President in Taiwan.
• Responsible for the TV and monitors segment in Latin America, being co-responsible with Philips subsidiaries in Brazil, Argentina, Chile, Mexico and Panama for revenues of €750 million. Managed product launches.
• Leadership of the change to the business model for the supply of monitors from own production to outsourced manufacture. This process included due diligence work and the sale of Philips factories to TPV, generating.
• Starting in 2005 as Latam Business Manager, lead the monitors business in collaboration with the company´s subsidiaries in Brazil, Argentina and Chile, managing and interacting with retail customers, OEMs and.

Sao Paulo, Brasil

• Reported to the Commercial Director ate Philips Consumer Electronics Brasil.
• As sales manager for Brazil, managed and lead sales team in charge of Distribution Channel and PC Manufacturers in all country regions, developing strong partnership with customers such as Officer, Tech Data, Ingram.

Sao Paulo, Brasil

• Reported to the Vice President of Brazil IT
• Responsible for negotiating, implementing and managing sales contracts for OEM / ODM monitors with international accounts such as IBM, HP, Compaq, Sempra Toshiba STI - and Brazilian customers such as Itautec, Microtec.

Mpa, Business

MPA - Mestrado Profissional em Administracao de Empresas

Bachelor, Int'L Business

Education record

- Official Samsung spokesman (2009-2012), with more than 50 interviews to all media vehicles and representative to seminars, debates and.