Rafael Eduardo Fernández Email & Phone Number

Santo Domingo

For the past four years I have served as the Budget Specialist for the mission, here are some key highlights during my tenure.- Improved Mission efficiency when obligating funds into our Bilateral Agreement (DOAG) by reducing the lead time by 50% on average. I took several steps in order to reach this goal, these include sharing draft amendments with our Government of the Dominican Republic (GoDR) counterparts. This change allows the review process to be initiated in parallel between both parties instead of in sequence.- Advanced the Mission’s development objectives as lead drafter, translator and negotiator of the current Bilateral Agreement. One of the key obstacles to overcome when drafting Bilateral Agreements is having both parties actually come to an agreement. During the drafting of our current DOAG there were several issues brought to our attention by our GoDR counterparts. I was able to address their concerns by referencing previous bilateral agreements, explaining how certain provisions within the agreement protect both parties, establishing periodic meetings in order to review any changes in the development strategies within the GoDR, and how or if we could adjust course to align more closely with their goals.- Improved the Mission’s capacity in Budget Management through the use of new tools, reports and training. Understanding the Mission’s budget can be a daunting task for anyone without a general interest in finance and numbers. Trying to decipher a table with tens of columns and hundreds of lines with different amounts, fiscal years, program areas and funding sources can be difficult for most people. In order to simplify this information I have developed reports that are more visual and simplified. These reports present their spending plans as timelines so teams can see when they are spending their funds and where.

Dominican Republic

Responsible for the development and implementation of marketing, sales, financial and operations strategies. Project manager for new financial management system, product reengineering and key branding / & sales events. Tasked with auditing of current department procedures in regards to ISO9001 compliance. In charge of developing the brands digital presence and social media strategies.

Edificio San Rafael

Improved Program Operational Efficiency by creating a digital ledger for all Public Assets assigned to all our regional and local offices. As the treasurer I was responsible for all the Assets the program managed and after learning that we had always inventoried our assets by hand I took the initiative to develop a digital ledger for all our assets. Instead of relying on pen and paper we would mark each asset with a barcode and could use hand held devices to read and record each asset in any given location. These were uploaded to a web-accessed database where administrative users could track the movement of assets from one location to another. This action greatly reduced the annual asset inventory process as well as consolidating all the asset info in one place which we used to reduce the cost of our insurance coverage and improve our claims process when required. Streamlined Program Financial Operations through the implementation of a new Financial Management System (FMS). For years the program had used an AS-400 based accounting system that was severely limiting the actions we could perform through the system. We could process checks, but not electronic transfers and petty cash. I spearheaded the selection and design of a modular FMS. The new system could execute all our accounting actions, from processing payments, to generating financial reports like the General Balance Sheet. Since the system was Microsoft based we could integrate several tools that were previously impossible, including our Asset Inventory System. In the end I was able to replace five different systems into one modular, expandable platform. We went from processing thirty (30) checks a month to over 1,200 financial transactions in the same period..

Dominican Republic

• Oversaw all key accounts which included the country´s second largest insurance provider and the third largest bank. Management partner in new digital marketing start-up. Captured and transformed leads into viable business ventures. Cultivated profitable relationship with key industry suppliers both locally and abroad. Knowledgeable in SEO, SEM, UX, Adobe CQ, Google Adwords, Analytics, Web Design, Social Media, Digital strategy and media planning. Key Accomplishments:+ Launched new business and marketing strategy for Maphre BHD. + Launched new products to market: Credit Card targeted exclusively for women and a Credit card program designed to improve Credit Scores.+ Innovative sweepstakes challenge. Winner had to spend RD$1M in 8 hours all the while live streaming the event.

Dominican Republic

Oversaw all digital production and developments. Aligned account reps, creative team, graphic designers and developers into one vertically integrated team. Established initial contact with world class production houses and developed subsequent partnerships. First to implement social media as a marketing tool for local brands. Supervised production team consisting of 10 members. Key Accomplishments:+ Several industry and market first: Social Media Marketing, use of augmented reality, 3D mapping, robotics, Live streaming of concert and televised events. + Development of reality web series, singing competition. Participants were selected by calling in and singing. Over 160,000 initial participant calls.

Dominican Republic

Responsible for coordinating all training activities in the Caribbean cluster, 13 markets in total. Oversaw all local training for service representatives both in store and service pumps. Supervised team of trainers for “Passion to Serve and Sell”. Key Accomplishments:+ Coordinated over 40 training events in 13 different countries for groups as large as 50. + Helped dealers in Passion to Serve and Sell program to outperform unsubscribed site sales by 10-15% on average.

Dominican Republic

• Planning & execution of Budgeted Projects under my direct supervision. Est. 40 projects/year• Capital Project budgeting and coordination of all stakeholders, ensuring timely Project delivery• Preparation of Project reports and updates, thereby assuring correct Project execution within scheduled period. MILESTONES: • Investment of 95% of the total budget (US$1.5M) for the 2004 Capital Project Plan. • Delivery of 31 of 33 scheduled projects for the 2004 project year. Performance represents an 85% increase in efficiency versus prior year.• Projects deliveredo Production clean room expansion.o New automated production equipment installation and validationo Construction of new offices, cafeteria and infirmary expansions. o Design and installation of new security systems and server roomo Development of new production procedures

Master'S Degree In Strategic Management, Strategic Management

Degree certified by World Education Services (WES).

Bachelor Of Business Administration (Bba), Business Administration And Marketing

Degree certified by World Education Services (WES).