Senior Communication Director, 30+ years expertise in ATL / BTL / Digital Advertising.Have led business growth across diverse range of industries.Developed Creative, Account, Media, Social & Content areas at top digital agency, past 10 years.KPI, Results & Marketing optimization.Team builder.

✓ Creative & Strategic Senior Director for Off & Online (inbound-outbound) Marketing Communication.✓ KPI driven. Marketing objectives definition & communication strategies for products, services, social, political & fund raising campaigns, national & international brands.✓ Research & multimedia design development. Website development, optimization & innovation. TV, Radio & App production.Multichannel, SEM-SEO, Search & Display, Retargeting, SMS, Email, Lead & Social (owned & payed) campaigns for:LUX Opticians, Nestlé Gastroprotect & Griego, PAN (Political Party), Eli Lilly, Johnson & Johnson (Neutrogena, Lubriderm Men, Splenda), Janssen, Medix, Grünenthal, GSK, Roche, Buró de Crédito, UNIMEX.Outstanding actions:Responsible for developing key service & sales areas at the agency (Creativity, Accounts, Media, Community Management, Content), which have helped to grow the agency’s income 300% in 10 years and rank among national digital leaders.Social Media launching in Mexico for Neutrogena and Lubriderm Men, exceeding objectives regarding fans & engagement.Development of first virtual glasses fitting page in Mexico and LatAm for LUX Opticians.Development of Breast Cancer App for Roche Laboratories.

Off & online marketing strategies for launching Banco Azteca’s services (savings & credit products, AFORE Azteca, Azteca Insurance).Todito.com. BTL Communication (PR / POP) for the group’s companies as well as Internal Communication strategies & campaigns (Intranet).Outstanding actions:Communication developed for Banco Azteca achieved higher results than expected for acquiring accounts and credit lending, exceeding objectives by 200% in first year.

Unilever / Dove, Alpharma Laboratories, Vinylasa Tiles, Melia Mexico City Hotel, La Casa de los Arboles Hotel, UN’s PNUMA program, SAT Mexico.com (travel agency), SP Group (software), Ingram Micro (hardware), Barcel, Toshiba, Grijalbo-Mondadori, Colgate, Cinemex, Danone, Barney, Pelikan, Nivea. Instituto Federal Electoral (IFE).Social Communication in Chihuahua, Guerrero & Hidalgo States.Governor campaign for PAN (political party) in Aguascalientes State in ´98.2000 campaign for PAN in Nuevo Leon State."Vive tu Ciudad" Campaign for Tourism Department in Mexico City, 1999.Outstanding actions:New image & graphic identity developing for Alpharma Laboratories, which led to a 35% increase in government sales. BTL for Dove through direct mail.Political campaign that made the first PAN Governor in Aguascalientes State.Winning campaigns for Mayor in most Nuevo Leon State Districts, as well as Deputies and Senators.A substantial 20% increase in national tourism to Mexico City during 1999.

Electropura Drinking Water, Delicados Cigarettes, Comercial Mexicana supermarket, Melox Plus, Herdez-McCormick.Outstanding actions:To make water drinking (Electropura) a fashion alternative between young people SEL A, B.New graphic identity for Melox Plus, positioning the medicine in a much younger target.

Banco Nacional de México, Kmart, Teem (Coca Cola), Breck, Honda, National Lottery,San Rafael Sausages, Mabe, Astringosol, Yale Fashion, Varta, Gatorade, Lufthansa.Outstanding actions:Increase Banco Nacional de México’s clients, through a younger & vanguardist communication line.Kmart Mexico launch. Winning of the Honda Mexico account in a national contest, promoting motorcycles and preparing the road for automobile sales.Astringosol mouthwash positioning in a younger market. Gatorade launch in Mexico.