Senior executive with over 20 years of experience in Sales, Trade Marketing and Marketing, in the Consumer (beverages), Automotive (lubricants), Plastic Laminates (technical tarpaulins) and Marketplace Agro segments.∙ Performance in large family companies, national and multinational, such as Idemitsu, Total Lubrificantes, Castrol (BP Group), InBev / AmBev and Ledervin (B2B and B2C), proving capacity for cultural adaptation.∙ Planning of sales strategies, aimed at B2B customers and replacement in the segments of technical laminates and transformers, with experience in managing pricing, budget, forecast.∙ Strong experience in project management; market development and new business, gaining market share and new customers.∙ Focus on results and performance by building strategic alliances and managing long-lasting relationships with distinct levels of interaction with customers.∙ P&L management, Balanced Scorecard piloting.∙ Implementation of Route to Market, with service model via distributors nationwide, alignment of goals with business plan and development and management of processes.∙ Experience in negotiating with major OEM's such as Randon, Guerra, Librelato, with Latam scope.∙ Experience in Off-Premise Sales, managing large national accounts such as Carrefour, Wall Mart, Grupo Pão de Açúcar (GPA) and other Regional Key Accounts, with Consumer Oriented Marketing / Trade Marketing Planning.∙ Participation in the construction of the marketplace platform (APP and browser) for agribusiness in an invested of 12 cooperatives.∙ Domain of commercial marketing tools, with direct management of the GPA Nacional account.∙ Fluency in English. Advanced Spanish and Basic German E-mail: rafaelgehlen@yahoo.com.br Cell Phone: +55 11 98952 7232
Listed skills include Trade Marketing, Marketing, Negotiation, Key Account Management, and 28 others.