Rafael Gil Email and Phone Number
Engineer with more than 13 years of experience in the areas of Strategic Planning, Revenue Management, Business Intelligence and Commercial, in national and multinational companies in the energy generators and beverage industry.Strong analytical capacity and holistic view of the Business, evaluating end-to-end impacts, from commercial to P&L.Expertise in analyzing the company's performance and its competitors, Customer Insights, using internal data and external sources such as Nielsen, Kantar, Scantech, Statista, among other institutes.Proven competence in strategic planning (short and long term) together with general management, identifying growth opportunities, defining project prioritization, in addition to creating national goals and operational indicators.Solid knowledge in pricing and defining the best Portfolio mix, with an emphasis on profitability.Leader on several fronts of saving discounts, improving price management processes and monitoring revenue.Ease of interpersonal relationships, communication, people management and leadership of multidisciplinary teams.Graduated in Production Engineering , studying an MBA in Data Science. Fluente in English and intermediate Spanish.
Alvarez & Marsal
View- Website:
- alvarezandmarsal.com
- Employees:
- 5289
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Senior ManagerAlvarez & Marsal May 2024 - PresentSão Paulo, BrasilA&M Strategy
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Head Of Business IntelligenceAmbev Dec 2022 - Feb 2024São Paulo, BrazilResponsible for managing the Market Intelligence and Customer Insights team. Reporting to Senior Director of Revenue Management.- I worked intensely on monitoring competitors and analyzing and forecasting sales in the beverage industry , including beers, wines, RTDs, and other alcoholic beverages. As a result, clear and transparent information provided support for strategic decisions anticipating main competition movements.- I constantly interacted with the Innovation and Pricing area, generating updated information that enabled the creation of new products that are more in line with the market and better priced.- I led complex projects involving Market Research and Data Science. -
Tech Project ManagerAmbev Jan 2022 - Nov 2022São Paulo, BrazilResponsible for the budget and management of the Tech area of BEES (B2B platform). Reporting to the Tech Director.- Led the implementation of the Online Stock project for On Trade customers, increasing NPS by more than 5 points.- Supported Senior Director's main projects and agenda, presenting KPIs and mapping the best budget allocation.
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Corporate Planning And Performance ManagerAmbev Jan 2021 - Dec 2021São Paulo, BrazilResponsible for managing and supporting the main agendas and projects of the President of the Brazil Beer business unit, with revenue in the tens of billions. Report President of BU.- I coordinated the BU's short and long-term planning, among other Business Cycle matters and reporting strategic results to Global HQ.
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Strategic Planning And Pmos ManagerAmbev Jan 2020 - Dec 2020São Paulo,BrazilResponsible for the planning and performance of the Zone (South America Zone), providing support on the main agendas and presentations of the Zone's VP of Strategy and leader of several PMOs.- Supported the commercial team in expanding Zé Delivery to more than 100 cities, increasing the volume of sales and customers served.- I worked on the planning and implementation of the Returns Mix project , the main profitability initiative of the long-term plan, which led to a significant increase in the EBITDA margin.
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National Pricing SpecialistAmbev Jan 2019 - Dec 2019São Paulo, BrazilResponsible for revenue management and pricing of On Trade channels.- I participated in the management of the price tree of the Direct Distribution and Reseller Centers, supporting and leading the 7 regional price specialists, seeking discount savings. Result: Guaranteed adherence to pricing policies and reducing 4% of a total budget in the billions.
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Regional Pricing SpecialistAmbev Jan 2018 - Dec 2018Curitiba, BrazilResponsible for managing revenues and discounts in the South region, with 4 direct reports.- I managed On Trade and Off Trade discounts in more than 30 operations , in order to ensure adherence to the price trees. Result: second best price management among the 7 regions.- I worked on price increases using market intelligence and internal data to find the best growth opportunities in the channels. Result: guaranteed the profitability and revenues of the region.
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Trade Marketing ManagerAmbev Mar 2017 - Dec 2017Porto Alegre, BrazilResponsible for Trade Marketing in the metropolitan region, with 6 direct reports.- I worked on managing the maintenance and installation of coolers, increasing asset turnover by more than 20%.- We achieved the expected results with over performance in CRM programs for more than 4,000 customers, in addition to installing merchandising materials and organizing small to medium-sized events.
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Sales SupervisorAmbev Jun 2016 - Mar 2017Porto AlegreResponsible for the management and performance of 4 sales representatives and more than 500 POCs, in addition to service level support , trade marketing and CRM for the customer base.
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Market Intelligence AnalystAmbev Nov 2015 - Jun 2016Responsible for developing and updating Dashboards and sales performance materials for the Southern Region, with a team of 4 direct reports. Using market intelligence and internal data to build growth plans and support the Regional Director in key decision-making.
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Management InternAmbev Mar 2015 - Oct 2015Porto AlegreResponsible for developing and updating performance KPIs for the Small Format channel (small retail) in the Southern Region, the most important channel in terms of revenue. Using market intelligence and internal data to build sales growth plans and support the Regional Channel Manager and his managers.
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Pcp ProgrammerStemac Jan 2012 - Aug 2014Responsible for programming and controlling the production of the assembly of electrical panels.- Main activities performed: prioritizing customers, planning large supplies, supporting production leaders and working on improvements to programming spreadsheets and SAP. -
Management Intern At The Industrial DirectorateStemac Apr 2011 - Dec 2011Responsible for developing and producing performance indicators, monitoring production meetings and supporting improvement projects.
Rafael Gil Education Details
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Engenharia De Produção -
Data Science And Big Data Analytics: Making Data-Driven Decisions -
Data Science
Frequently Asked Questions about Rafael Gil
What company does Rafael Gil work for?
Rafael Gil works for Alvarez & Marsal
What is Rafael Gil's role at the current company?
Rafael Gil's current role is Strategic Planning | Revenue Growth Management | Business Intelligence | Commercial | Pricing | Market Intelligence | Customer Insights.
What schools did Rafael Gil attend?
Rafael Gil attended Universidade Federal Do Rio Grande Do Sul, Massachusetts Institute Of Technology, Mba Usp/esalq, Insper.
Who are Rafael Gil's colleagues?
Rafael Gil's colleagues are Rafa Pereira, Phil Morris, Xingchen Dai, Aristides Speres, Gabriel Inwood, Cfa, Doug Lambert, Samuel Ryan.
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