Rafael Gil Email & Phone Number

São Paulo, Brasil

A&M Strategy

São Paulo, Brazil

Responsible for managing the Market Intelligence and Customer Insights team. Reporting to Senior Director of Revenue Management.- I worked intensely on monitoring competitors and analyzing and forecasting sales in the beverage industry , including beers, wines, RTDs, and other alcoholic beverages. As a result, clear and transparent information provided support for strategic decisions anticipating main competition movements.- I constantly interacted with the Innovation and Pricing area, generating updated information that enabled the creation of new products that are more in line with the market and better priced.- I led complex projects involving Market Research and Data Science.

São Paulo, Brazil

Responsible for the budget and management of the Tech area of BEES (B2B platform). Reporting to the Tech Director.- Led the implementation of the Online Stock project for On Trade customers, increasing NPS by more than 5 points.- Supported Senior Director's main projects and agenda, presenting KPIs and mapping the best budget allocation.

São Paulo, Brazil

Responsible for managing and supporting the main agendas and projects of the President of the Brazil Beer business unit, with revenue in the tens of billions. Report President of BU.- I coordinated the BU's short and long-term planning, among other Business Cycle matters and reporting strategic results to Global HQ.

São Paulo,Brazil

Responsible for the planning and performance of the Zone (South America Zone), providing support on the main agendas and presentations of the Zone's VP of Strategy and leader of several PMOs.- Supported the commercial team in expanding Zé Delivery to more than 100 cities, increasing the volume of sales and customers served.- I worked on the planning and implementation of the Returns Mix project , the main profitability initiative of the long-term plan, which led to a significant increase in the EBITDA margin.

São Paulo, Brazil

Responsible for revenue management and pricing of On Trade channels.- I participated in the management of the price tree of the Direct Distribution and Reseller Centers, supporting and leading the 7 regional price specialists, seeking discount savings. Result: Guaranteed adherence to pricing policies and reducing 4% of a total budget in the billions.

Curitiba, Brazil

Responsible for managing revenues and discounts in the South region, with 4 direct reports.- I managed On Trade and Off Trade discounts in more than 30 operations , in order to ensure adherence to the price trees. Result: second best price management among the 7 regions.- I worked on price increases using market intelligence and internal data to find the best growth opportunities in the channels. Result: guaranteed the profitability and revenues of the region.

Porto Alegre, Brazil

Responsible for Trade Marketing in the metropolitan region, with 6 direct reports.- I worked on managing the maintenance and installation of coolers, increasing asset turnover by more than 20%.- We achieved the expected results with over performance in CRM programs for more than 4,000 customers, in addition to installing merchandising materials and organizing small to medium-sized events.

Porto Alegre

Responsible for the management and performance of 4 sales representatives and more than 500 POCs, in addition to service level support , trade marketing and CRM for the customer base.

Responsible for developing and updating Dashboards and sales performance materials for the Southern Region, with a team of 4 direct reports. Using market intelligence and internal data to build growth plans and support the Regional Director in key decision-making.

Porto Alegre

Responsible for developing and updating performance KPIs for the Small Format channel (small retail) in the Southern Region, the most important channel in terms of revenue. Using market intelligence and internal data to build sales growth plans and support the Regional Channel Manager and his managers.

Responsible for programming and controlling the production of the assembly of electrical panels.- Main activities performed: prioritizing customers, planning large supplies, supporting production leaders and working on improvements to programming spreadsheets and SAP.

Responsible for developing and producing performance indicators, monitoring production meetings and supporting improvement projects.

Bacharelado Em Engenharia, Engenharia De Produção

Extension Course, Data Science And Big Data Analytics: Making Data-Driven Decisions

Master Of Business Administration - Mba, Data Science

Curso De Extensão, Digital Product Management