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Professional experience consolidated in the Marketing and Sales areas, acquired in companies such as: ROBERT BOSCH, BORRACHAS TIPLER, VOLKSWAGEN CAMINHÕES E ÔNIBUS, FIAT AUTOMÓVEIS;Strategic planning and management of the B2B, B2C, B2B2C distribution channels and demand generation programs. Go-to-Market strategies. Management of KPIs, P&L and Budget;Marketing strategy definition for the channels and execution. Development of innovation strategy and digital integration platforms. Design of e-commerce and omnichannel strategy. Implementation of a global platform for loyalty program in the distribution channels.Management of Partnership Programs with companies from diverse segments and building of business plans.Skilled in forming high performance teams, training, field monitoring, performance management.
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Head Of MarketingImdepaPorto Alegre, Rs, Br
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Gerente Nacional RevendasImdepa Oct 2024 - PresentPorto Alegre, Rio Grande Do Sul, Brazil
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Gerente Executivo De Vendas E MarketingTaurus Armas Jan 2024 - Oct 2024São Leopoldo, Rio Grande Do Sul, Brasil -
Gerente Comercial E MarketingViemar Automotive Jun 2021 - Jan 2024Viamão, Rio Grande Do Sul, Brasil -
Marketing ManagerBosch Dec 2017 - Sep 2020Campinas, Sao PauloAs Channel Marketing Manager, in charge of the strategy of the distribution channels, and especially the regional management of Bosch Service for Latin America workshop concepts. Holding 18 direct reports and around 54 indirect promoters;Design and implementation of the Digital strategy with the creation of a devoted team with experience in e-Commerce, Design Thinking and application of tools with UX and Agile. In charge of conducting the creation of a digital platform for auto parts trading, a project to develop a solution for the management of mechanical workshops, design of the e-commerce strategy along with Amazon BR, Mercado Livre and Super-Bid, in addition to the eXtra loyalty platform launch for workshops;Management of demand generation programs at the 2nd and 3rd levels of the distribution chain: promotional and brand actions for more than 2,100 auto parts retailers in Brazil and liaison with over 5,000 mechanical workshops;Negotiation with automakers and large-size fleet owners for technical assistance and automotive aftermarket through the Bosch Service network, in addition to the management of extensive partnership programs for all demand generation programs. -
Sales ManagerBosch Sep 2012 - Dec 2017Campinas, Sao PauloAs Sales Manager, commercial management in the São Paulo and Southeast Regional branches with a direct team of 1 supervisor and 20 technical-commercial consultants, 8 sales representatives for the battery and equipment lines, in addition to 22 promoters under shared management for serving the demand generation programs.Commercial development and negotiation with auto parts distributors for 16 product lines, with a portfolio composed of over 50 domestic, regional, specialized distributors and large-size retailers, creating and implementing sell out strategies, sales team training, follow-up of commercial indicators and constant market visits.In charge of the commercial development of the Bosch Service Network at a regional level, with assistance through the team of commercial consultants, with follow-up of sales KPIs and customer service quality. Prospecting and appointment of new distributors and sales channels. Potential analysis and negotiation of plan for annual goals.Regional sales strategic planning drafting and active participation in the development of the division's national Go-to-Market strategy.
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Regional Sales ManagerBorrachas Tipler Jul 2009 - Sep 2012In charge of the technical and commercial development of the network of retreaders in the Southeast, Midwest and Northeast and management of the field team with technical and commercial consultants.Strategic planning and region’s tactical sales plan. Introduction of professional methods of portfolio management, implementation of management KPIs and performance meetings with dealers.Service to fleet owners’ large accounts in cargo and passenger transport, and field monitoring to consultants, resulting in improvements in customer’s processes and cost reduction.Prospection and negotiation with potentially partner groups, working in the spotting and segmentation of segment’s entrepreneurs, and building of a value-proposition offer based on differentials: premium brand, superior quality product and, state–of–the–art equipment and processes, resulting in the attraction of key dealers in the states of RJ, SP countryside, MT and CE. -
Sales ConsultantMan Latin America Apr 2008 - Jul 2009
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Sales ConsultantFca Fiat Chrysler Automobiles Apr 1999 - Apr 2008
Rafael Gradin Skills
Rafael Gradin Education Details
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Leadership -
Marketing And Sales Management -
Business Administration
Frequently Asked Questions about Rafael Gradin
What company does Rafael Gradin work for?
Rafael Gradin works for Imdepa
What is Rafael Gradin's role at the current company?
Rafael Gradin's current role is Head of Marketing.
What is Rafael Gradin's email address?
Rafael Gradin's email address is gr****@****ail.com
What is Rafael Gradin's direct phone number?
Rafael Gradin's direct phone number is +5531356*****
What schools did Rafael Gradin attend?
Rafael Gradin attended Fundação Dom Cabral, Escola Superior De Propaganda E Marketing, Universidade Do Vale Do Rio Dos Sinos.
What skills is Rafael Gradin known for?
Rafael Gradin has skills like Sales Management, Automotive, Marketing Strategy, Negotiation, Business Strategy, Business Planning, Change Management, Channel Management, Team Leadership, International Business, Budgets, Market Planning.
Who are Rafael Gradin's colleagues?
Rafael Gradin's colleagues are Carlos Henrique Dos Santos, Alan Lopes, Katia Cristina Correia De Carvalho, Mércia Araujo, Carolina Portela, Eder Souza, Douglas Moreira.
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